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Online advertising isn't a desktop experience anymore

Online advertising isn't a desktop experience anymore | Digital Politics | Scoop.it
Mobile content has grown so exponentially that online advertising is “no longer a desktop experience,” says Scott Goodstein, founder and CEO of the mobile firm Revolution Messaging.
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Romney strategist: We were two years behind Obama

Romney strategist: We were two years behind Obama | Digital Politics | Scoop.it
It would have taken Mitt Romney’s campaign an extra two years to match the digital infrastructure assembled by President Obama’s reelection effort.� That’s according to Warner Jones, who was the digital...
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On the Hill: Amelia Showalter

On the Hill: Amelia Showalter | Digital Politics | Scoop.it
The Obama campaign's director of digital analytics wants to bring a culture of testing to progressive organizations.
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Online advertising isn't a desktop experience anymore

Online advertising isn't a desktop experience anymore | Digital Politics | Scoop.it
Mobile content has grown so exponentially that online advertising is “no longer a desktop experience,” says Scott Goodstein, founder and CEO of the mobile firm Revolution Messaging.
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Republican consultants need a culture change

Republican consultants need a culture change | Digital Politics | Scoop.it
The party's greatest failing in 2012 was its inability to adapt to digital.
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For campaigns, brand focus is key

For campaigns, brand focus is key | Digital Politics | Scoop.it
Next cycle, campaigns will need to elevate their game when it comes to branding.
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Report: Internal analytics gave Obama campaign edge over Romney campaign

Report: Internal analytics gave Obama campaign edge over Romney campaign | Digital Politics | Scoop.it
President Barack Obama's 2012 presidential campaign was the most sophisticated political organization on the planet, concludes a report by the right-leaning D.C.-based digital strategy firm Engage.
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Romney Digital Team to Unload Data, Campaign Details to RNC | Digital - Advertising Age

Romney Digital Team to Unload Data, Campaign Details to RNC | Digital - Advertising Age | Digital Politics | Scoop.it
the romney camp hopes its files will be valuable source of information, showing the party what worked and what didn't.
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Who's really behind those Twitter accounts?

Who's really behind those Twitter accounts? | Digital Politics | Scoop.it

President Obama's social media accounts have been handed over to a non-partisan group, a report says.


Via Maria da Graça Pereira, Alda Telles
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The slow boom of campaign technology

The slow boom of campaign technology | Digital Politics | Scoop.it
Why transformational change in political media may take longer than expected.
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GOP Taps Tech Allies To Narrow Digital Gap

GOP Taps Tech Allies To Narrow Digital Gap | Digital Politics | Scoop.it
The Republican Party is working with Silicon Valley investors on a venture, backed by political strategist Karl Rove, to create a digital platform for targeting voters and donors, an effort that is adding to tensions between the party's...
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The next step in social media monitoring

The next step in social media monitoring | Digital Politics | Scoop.it
A multitude of digital tools will be necessary in 2014.
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Tumblr Is Not What You Think | TechCrunch

Tumblr Is Not What You Think | TechCrunch | Digital Politics | Scoop.it
Editor’s note: Adam Rifkin is co-founder and CEO of PandaWhale, an online network of interesting things and people.

Pop quiz: what is the favorite social networking site of Americans under age 25?
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'Washington Post' App Aims to Fact-Check Politicians in Real Time

'Washington Post' App Aims to Fact-Check Politicians in Real Time | Digital Politics | Scoop.it
'The Washington Post' has released a real-time fact-checking tool that identifies politicians' public statements as true or false.
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The Top 7 Freshman Members of Congress on Twitter

The Top 7 Freshman Members of Congress on Twitter | Digital Politics | Scoop.it
Almost all of the freshmen members of Congress have Twitter accounts -- but these seven excel above all the rest.
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Bill Clinton at CES 2013: Don't Take Tech for Granted

Bill Clinton at CES 2013: Don't Take Tech for Granted | Digital Politics | Scoop.it
Former U.S. President Bill Clinton appeared at CES 2013 to discuss the power of the Internet and the need to grow its infrastructure in the U.S.
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Only 3 of the 79 New Congress Members Don't Have Twitter Accounts

Only 3 of the 79 New Congress Members Don't Have Twitter Accounts | Digital Politics | Scoop.it
All but 3 of the 79 new lawmakers who entered the halls of Congress on Thursday have Twitter accounts. Who are the odd legislators out?
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Going Inside the Cave | Engage

Going Inside the Cave | Engage | Digital Politics | Scoop.it
In the immediate aftermath of the 2012 presidential campaign - like any campaign - two things happened: the winners went to bragging and the losers started
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