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Digital slices
Nutritive thoughts about digital storytelling, digital creativity, social/digital branding and transmedia.
Curated by Normand Miron
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How to Psychologically Segment Customers By Persona Baiting

How to Psychologically Segment Customers By Persona Baiting | Digital slices | Scoop.it
How to Psychologically Segment Customers By Persona Baiting - personalization Conversion Optimization, Merchandising
Normand Miron's insight:

And test!

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4 Myths About Apple Design, From An Ex-Apple Designer

4 Myths About Apple Design, From An Ex-Apple Designer | Digital slices | Scoop.it
What's life really like designing for Apple? An alum shares what he learned during his seven years in Cupertino.
Normand Miron's insight:

héhé, love it!  As for Kawano, did he ever get an amazing piece of advice, or an incredible compliment from Jobs?  “Nothing personally,” he admits, and then laughs. “The only thing that was really positive was, in the cafeteria one time, when he told me that the salmon I took looked really great, and he was going to go get that."

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People Disguised As Homeless Ignored By Loved Ones On Street In Stunning Social Experiment

People Disguised As Homeless Ignored By Loved Ones On Street In Stunning Social Experiment | Digital slices | Scoop.it
If a family member posed as a homeless person, would you recognize him or her?

That's the question a new campaign -- Make Them Visible -- is asking. In a video produced by ad agency Silver + Partners and Smuggler for the New York City Rescue Missi...
Normand Miron's insight:

Interesting experiment although I'm pretty sure that with all these costumes and make-ups, I wouldn't even recognize myself;)

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Sony Creates 'Social Media Broadcast Channel' for World Cup

Sony Creates 'Social Media Broadcast Channel' for World Cup | Digital slices | Scoop.it
Sony has created an online platform, One Stadium Live, to bring together World Cup fans by curating global social conversations about the Brazil tournament.
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Social Media Demographics

Social Media Demographics | Digital slices | Scoop.it
Whether or not we like to admit it, social media has become a huge part of our lives. That is why we were so interested in learning about the demographics of social media users.

Via The Fish Firm
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Social Media Battle Stats 2014

Social Media Battle Stats 2014 | Digital slices | Scoop.it

Via The Fish Firm
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Tomas Trejbal's curator insight, May 14, 4:59 PM

another few numbers around demography and social media market position...

Alexandre Saint-Jean's curator insight, May 14, 5:09 PM

A global overview of the social media world in one infographic!

Le Brame du Cerf's curator insight, May 22, 6:30 AM

une synthèse de l'utilisation des médias sociaux et du profil des utilisateurs. Si vous voulez vous aussi synthétiser des informations sous cette forme, le collectif "le brame du cerf" peut le faire pour vous.

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In Japan, airport baggage carousels are populated with fun art

A number of Japanese airports are using baggage carousel art to entertain those waiting for their suitcases.
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Rethink: Print Lions

Rethink Canada Says, 'Screw Awards Show Fees! We'll 3D Print Our Own Lions!'
Normand Miron's insight:

That's really good ;D

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OneTimeBox

OneTimeBox | Digital slices | Scoop.it
Normand Miron's insight:

Cool box indeed!

http://www.onetimebox.org/box/6HGrCx4cWhYwoAvsf

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17 Must-Haves for a Successful and Measurable Digital Marketing Campaign - SiteProNews

17 Must-Haves for a Successful and Measurable Digital Marketing Campaign - SiteProNews | Digital slices | Scoop.it
Related Posts Successful Online Businesses: 5 Must-haves for Making it in Internet Marketing The Genesis for a Successful Online Marketing Campaign The Genesis for a Successful Online Marketing Campaign – Part 2 Tips For Launching A Successful Email...
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Real-time translator could be the end of awkward foreign language interactions

Real-time translator could be the end of awkward foreign language interactions | Digital slices | Scoop.it
SIGMO is small speaker that automatically translates up to 25 languages in real time.
Normand Miron's insight:

It's like having your own Google Translate with you, with all the awkardities that may result from using it - in real time ;) #lostintranslation

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You Need To See This 17-Minute Film Set Entirely On A Teen's Computer Screen

Noah a short film that debuted at the Toronto International FIlm Festival illustrates the flitting attention span and lack of true connection in...
Normand Miron's insight:

Not a Scoop anymore, but for those of you who haven't seen it yet, go ahead!.  You'll see how archaic is trad media for these kids... and older ones too ;)

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Pfizer begins using ‘digital’ reps

Pfizer begins using ‘digital’ reps | Digital slices | Scoop.it

Pfizer has begun using digital drug representatives to market medicines, leaving the decision as to whether they want to see them in doctors’ hands.

It’s an unusual move that creates more of an indirect form of marketing. The firm’s new service it calls ‘Pfizerline’ has its own website with a blurb saying: “Ask Pfizer............, who can give you promotional product information at a time convenient to you. It’s simple. It’s flexible. It’s convenient. Calls can be arranged to suit your busy practice schedule.”

 

The service offers new ways for primary care doctors to talk to reps and also offers links to product information about branded medicines available in the UK.

 

There is in addition the ability to book an online meeting room that Pfizer says provides a “rich multi-media interaction where you can see our trained UK-based digital representative, as well as the product presentation they are discussing with you”.

 

In a nutshell, it means UK doctors can speak to reps via a Skype-like device about new products from Pfizer. Doctors can book online via a booking form and a ‘digital rep’ will arrange a time to talk on the phone, or video link at www.askpfizer.com.

 

The process, dubbed ‘digital detailing’, is designed around promotional product discussions and is within the ABPI rules.


Via Andrew Spong
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Sven Awege's comment, October 6, 2013 6:24 PM
Is this really new? I thought they were doing this many years ago - just new way to describe it?
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Cannes Prediction – Part 1

Cannes Prediction – Part 1 | Digital slices | Scoop.it
Cannes is always a bit of a lottery.  However, it's been fun to step back and think about what themes we might see emerging this year.  You'll find a wrap up below.

@Dig
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L'Oréal propulse la réalité virtuelle dans l'univers de la beauté

L'Oréal propulse la réalité virtuelle dans l'univers de la beauté | Digital slices | Scoop.it
La nouvelle application Makeup Genius transforme les smartphones et tablettes en miroir. De quoi permettre aux utilisatrices de tester virtuellement différents styles de maquillage.
Normand Miron's insight:

Idée géniale, mais malheureusement pas encore disponible au Canada.  Impossible donc de voir le rendu de l'app. #àsuivre

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Speaking Exchange

Speaking Exchange | Digital slices | Scoop.it
'Truly digital' creative ideas must be impossible to do any other way. Here we got such a case of the internet doing what only the internet can. Young Brazilians want to practice their English. And el
Normand Miron's insight:

What a wonderful idea! 

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The Government Just Turned the Internet Into the Equivalent of First Class and Coach

The Government Just Turned the Internet Into the Equivalent of First Class and Coach | Digital slices | Scoop.it
Say goodbye to the Internet as you know it.
Normand Miron's insight:

internet.inc

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Our Smartphones Are Making Live TV Better Than Ever

Our Smartphones Are Making Live TV Better Than Ever | Digital slices | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 13, 12:02 AM


Mat Honan:  "As the smartphone becomes the first screen, it's bringing us closer together."

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Fabrican | Home: Spray-on Fabric Non-woven Coating Aerosol Technology Cotton Fibres

Fabrican | Home: Spray-on Fabric Non-woven Coating Aerosol Technology Cotton Fibres | Digital slices | Scoop.it
In 2000 Fabrican patented an instant, sprayable, non-woven fabric.
Normand Miron's insight:

Dressing up is the new striptease ;)

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Stock photo pictures for sale for Social Media,online & print at Foap

Stock photo pictures for sale for Social Media,online & print at Foap | Digital slices | Scoop.it
Royalty free pictures for sale. Millions of photos that can be used for commercial and editorial use. Stock photos for websites, marketing, magazines, newspapers, blogs and presentations.
Normand Miron's insight:

instagram with a paycheck ;)

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Marketers Should Take Heed as Agencies Shun Low-Margin, High-Headache Biz

Marketers Should Take Heed as Agencies Shun Low-Margin, High-Headache Biz | Digital slices | Scoop.it
Riled by RFPs short on time and fees but long on demands, more agencies are refusing to compete for business they once chased.
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Infecting An Audience: Why Great Stories Spread

Infecting An Audience: Why Great Stories Spread | Digital slices | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.
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Milky Pin-Ups Are Traditional-40's Pinup Photos Made With High-Speed Milk [NSFW] | DIYPhotography.net

Milky Pin-Ups Are Traditional-40's Pinup Photos Made With High-Speed Milk [NSFW] | DIYPhotography.net | Digital slices | Scoop.it
Normand Miron's insight:

nice

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10 Examples of Social Media ROI [Infographic] | Pamorama

10 Examples of Social Media ROI [Infographic] | Pamorama | Digital slices | Scoop.it
Does social media drive ROI? Here's how 10 companies successfully used social media marketing initiatives and measured their success.
Normand Miron's insight:

Good news, there's at least 10 examples of positive ROI using Social Media ;)

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Your Guide to Creating Compelling Newsgames

Your Guide to Creating Compelling Newsgames | Digital slices | Scoop.it

Via The Digital Rocking Chair
Normand Miron's insight:

When journalism meets dataviz and gaming.  One day instead of reading it, we'll play our NY TImes Saturday Edition ;)

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The Digital Rocking Chair's curator insight, September 26, 2013 3:48 PM


Sisi Wei:  "Journalists can learn a lot from videogames. Games can help players explore unfamiliar worlds and experience stories, almost literally, through the eyes of another person" ...

roberto gilli's curator insight, September 27, 2013 5:07 AM

Real Newsgames are rare. This is a good introduction on the topic. IMHO newsgames has to mix with mobile nd social to be really attractive.

Helena Pontes's curator insight, October 3, 2013 6:27 AM

This is an interesting side of advergames that we have not discussed in class in the past two weeks!