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In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.
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Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin to what its online patrons are accustomed to via a large touchscreen and four iPads that will float around the duplex-styled outlet.
From virtual to b&m store
Twitter, Facebook, applications mobiles... La Coupe du monde de football 2014 devrait consacrer les liens entre joueurs, supporters, médias et sponsors via les réseaux sociaux. Et vous, comment suivez-vous le Mondial ?
David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent.
I'm sure they were there first. But I think the brand has yet to follow these new products of them.
Ogilvy crushes Google on Twitter from Media Week - news and information from the world of media
Ad Age readers put small chunks of their budgets into social media, but plan to increase them in the coming year.
Some of us jokingly say that we're addicted to our iPhones. A newly released app called "Moment" will show us just how true that statement may be. Designed to..
mmm... can't wait to visualize my own addiction.
Damn, no more reasons to laugh at Google Glass owners anymore. #jealous #fancygeek
keyword: emotions. How about putting some into your own brands?
10 Tools to Start and Run Your Own Business
PaperLater enables users to save material from the web and have it delivered in a personalized newspaper three to five days later.
Wow, now I can get stuff that I've already read printed in a newspaper that will be shipped to me 3-5 days later. o_O
Découvrez en exclusivité le film « 5M80 » de Nicolas Deveaux, lauréat des ateliers Orange de la création 2011, produit par Lionel Fages (Cube Créative).
Following up on ourÂ Cannes Predictions Part 1, I thought it would be interesting to see what some of the Cannes judges are expecting or looking for this year. Â See what four of
What are the four words everyone involved in mobile strategy should fear? "Let's build an app!"
keywords : #identify #cycle
Seeing retail from consumer lenses
You probably won't believe some of these facts about social media strategies, but the studies don't lie we hope. Test them yourself.
Some handy facts about social media
As we plan for the future of our business, looking across the 110 countries in which we operate, we try to identify the trends that we think are shaping the global marketing services industry. Here’s
Sorell's insight on 10 trends shaping the future of the ad industry
Songza create custom playlists curated by experts, and is expected to be used in Google's upcoming YouTube music service.
Music war goes on.
Google today announced plans to shut down Orkut, its first attempt at building a social network. The platform will be formally closed on September 30, after which users will be... Keep reading →
A strategy to beef up g+ numbers by inciting brazilians and indians migrating to Google+?
To help push Ikea's intensely odd PS 2014 collection, the furniture seller's Russian division hired ad agency Instinct to build a marketing campaign within Instagram. Navigating to the Instagram...
From Big to Beautyfull Data
10 content marketing stats that all marketers should keep in mind when developing their next campaign.
CEO Mark Zuckerberg's audacious bid to rewire the app economy--and make his social network more relevant than ever.
In Brazil, a project called Tatuador Consciente is teaching tattoo artists how to detect signs of melanoma and other skin cancers while they're inking.
The star-studded film is an intense tribute to a universal sports moment.
RetailWire Discussion: At a freewheeling session at last month's Retail Connections in Dallas, one executive said (paraphrasing slightly): "I don't want to invest in in-store technology in order to make my store associates more efficient or more knowledgeable. I want to use technology to make it possible to deliver the same experience that I provide to my top one percent of customers — to ALL of my customers." Should stores think more about extending elite customer service through in-store technology and less about associate/customer parity?
In-store technology: Knowledge race between store associates and customers lost in advance. Concentrate instead on the magic formula: engagement > to create delight > to create loyalty