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Kevin Spacey Delivers the Definitive Wake Up Call to Anti-Tech TV Execs

Kevin Spacey Delivers the Definitive Wake Up Call to Anti-Tech TV Execs | Digital slices | Scoop.it
Leave it to Kevin Spacey, the first actor in the Edinburgh International Television Festival's 37 year history to deliver the keynote James MacTaggart Memorial Lecture, to outline everything that's wrong with the mindset of today's TV execs.
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Digital slices
Nutritive thoughts about digital storytelling, digital creativity, social/digital branding and transmedia.
Curated by Normand Miron
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#LookingForYou Battersea Dogs & Cats Home Commercial - YouTube

Battersea Dogs & Cats Home has run an innovative outdoor ad campaign that uses radio frequency ID (RFID) tags to give the impression a dog is following you a...
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The true cost of not Meeting your Customer Expectations

The true cost of not Meeting your Customer Expectations | Digital slices | Scoop.it
The ROI of positive customer experiences is huge and the cost of negative ones can be devastating. What every business leader needs to know about customer experience management.

Via TechinBiz
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7 Ways To Make And Keep Connections

7 Ways To Make And Keep Connections | Digital slices | Scoop.it
No one likes networking, but if you're going to do it, you might as well do it right.
Normand Miron's insight:

mmmm, a muzak animated power-point.  Not sure it's the best way to make and keep connections ;)

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Shelfie could put an end to ‘out of stock’ items

Shelfie could put an end to ‘out of stock’ items | Digital slices | Scoop.it
Shelfie gives customers rewards for tracking empty shelves, delivering the data to stores to help them avoid stock defecits.
Normand Miron's insight:

Shelfies:  introducing seflies of empty shelves

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The Programmatic Media Buying Course to Montreal

The Programmatic Media Buying Course to Montreal | Digital slices | Scoop.it
Google's approach to email
Normand Miron's insight:

For Montreal peeps who might be interested.

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Advertising Week 2014: Exploring the Future of Television

Advertising Week 2014: Exploring the Future of Television | Digital slices | Scoop.it
Because television has been the mother’s milk of marketing, the technological changes that have revolutionized it are a major topic as advertising industry figures convene.
Normand Miron's insight:

FYI

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RetailWire Discussion: Four in 10 senior execs don't measure customer lifetime value

RetailWire Discussion: Four in 10 senior execs don't measure customer lifetime value | Digital slices | Scoop.it
Normand Miron's insight:

Four in 10 senior execs should measure the time that's left before they're fired...

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RetailWire Discussion: Location matters to online shoppers

RetailWire Discussion: Location matters to online shoppers | Digital slices | Scoop.it
You can't succeed in the virtual world unless you understand where and how your potential customers are situated in the real one,"
Normand Miron's insight:

"You can't succeed in the virtual world unless you understand where and how your potential customers are situated in the real one" - Bell

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New Microsoft Project Turns Boring First-Person Videos Into Awesome Hyperlapses | TechCrunch

New Microsoft Project Turns Boring First-Person Videos Into Awesome Hyperlapses | TechCrunch | Digital slices | Scoop.it
There's barely a mountain biker, climber, skydiver or skier left who doesn't have a GoPro camera attached to his helmet. Nobody really wants to sit through an..
Normand Miron's insight:

Entering the hyperlapse era (see previous post)

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Introducing the Content Marketing Team Matrix

Introducing the Content Marketing Team Matrix | Digital slices | Scoop.it
A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals.
Normand Miron's insight:

16 in 1, that's what I am I guess :)

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LinkedIn Pulse: Why You Should be Using LinkedIn’s Blogging Platform

LinkedIn Pulse: Why You Should be Using LinkedIn’s Blogging Platform | Digital slices | Scoop.it
Any digital writer can tell you that one of the hardest parts about blogging is actually building an audience. Sure coming up with a topic and writing the blog and optimizing the content and adding a catchy title that also happens to include a highly searched keyword is time consuming, but your work on that post doesn't end when all of that has been done and you hit publish- It ends when you've gotten enough eyes on your article to generate interest, social activity, and (hopefully) leads.

This is something that most bloggers struggle with. Content that you consider to be your best ever written can go unread, unshared and be, well, unimportant, simply because it isn't reaching the right audience.

Enter: LinkedIn Pulse.

 

[caption id= attachment_29748 align= alignnone width= 584 caption= Image VIA www.blogcdn.com ][/caption]

 

About nine months ago, LinkedIn quietly introduced a platform that allowed their users to post blogs that were targeted towards people in their industry. Much like their social media site, Pulse allows you to share your content with people of all importance from your industry, which means your blog can reach your target demographic almost immediately upon publishing.

Despite the benefits of Pulse, it's still a widely underutilized platform. And understandably so: Between your website and your Facebook and your Twitter and your guest blogging and your Internet marketing, how much time are you left with to blog on yet another platform? If you're like most people, chances are that available time slim-to-none.

I think this is where most people are going wrong. While I do understand the importance of all the aforementioned time consumers, I believe Pulse isn't getting the priority it deserves. Yes there is something to be said for having an active Facebook page, but where are you going to get more valuable readers? A platform that is mostly used for uploading selfies, or one that is made to stimulate discussion on your industry's hot topics?

Most bloggers spend years building a following of engaged readers- People who are not only interested in that industry, but those who take the time to comment on the content and share it with others. LinkedIn Pulse, however, does most of that work for you. It categorizes your content and shares it with people it knows is going to resonate with.

 

[caption id= attachment_29749 align= alignnone width= 600 caption= Image VIA Charles Gantt ][/caption]

 

If you're not yet using Pulse as a blogging platform, here are three reason I think you should start:
Your Content is Getting to People Who Matter
Like I've said, LinkedIn Pulse targets your content to those it's actually applicable to. While sharing your blog with only those who are in the industry in which it relates to does narrow your audience, that's almost a moot point as it's still getting to those who matter.
Pulse Articles are Rich in SEO Value
LinkedIn is a highly trafficked website. In fact, it's just one spot shy of being in the top 10 most trafficked websites on the Internet according to Alexa. That means Google is more likely to index this content than the content you put on your personal blog, and more likely to include your Pulse posts in Google search results.
It Takes Your LinkedIn Networking to the Next Level
LinkedIn is all about networking. Networking with the influencers of your industry, networking with employees of companies you want to work for, networking with anyone and everyone who can get you ahead in your career. It's the only platform that has a perfect mix of professional and social context, but it's easy to get overlooked on LinkedIn. Even if your profile is robust with experience, it's still another online resume, and reading through the resumes of each and every connection you make isn't on many people's to-do lists. Pulse, however, allows you to each those same people you want to network with in an entirely different way. Instead of saying, Read my resume, it shows I know a lot about SEO, it says, Read this article I've written showing my unique standpoint in linking structures and how Google views them. One tells your desired audience what you can do in a quiet way, and one shows them in a way that's much harder to ignore.

Deciding where you should concentrate your efforts online can be difficult, but when it comes to sharing content on a website who does most of the demographic targeting for you, it's an easy choice.
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RetailWire Discussion: EBay's CEO talks about the 'commerce revolution'

RetailWire Discussion: EBay's CEO talks about the 'commerce revolution' | Digital slices | Scoop.it
Normand Miron's insight:

Seeing retail from consumer lenses

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10 Significant Things You Likely Didn't Know About Social Media But Should

10 Significant Things You Likely Didn't Know About Social Media But Should | Digital slices | Scoop.it
You probably won't believe some of these facts about social media strategies, but the studies don't lie we hope. Test them yourself.
Normand Miron's insight:

Some handy facts about social media

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Jury de création recherché - miron & cies

Jury de création recherché - miron & cies | Digital slices | Scoop.it
Vous tripez solide sur la pub? Vous voulez vivre l'expérience d'un jury de création d'une compétition internationale? Lisez ceci:
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Digital Transformation and the Future of Work

Digital Transformation and the Future of Work | Digital slices | Scoop.it

Digital transformation is impacting all aspects of our lives. A recent survey by Intel revealed 63% of employees have no longer a traditional office “fixed desk” work environment. About 43% worked from home several days a week. Digital technology is transforming the very nature of work itself: the way we innovate, connect, interact and produce.


Via jean lievens
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Blender by @OgilvyMontreal fuses ideas and trends

Blender by @OgilvyMontreal fuses ideas and trends | Digital slices | Scoop.it
The permanence of ephemerality. #advGoodertising #insights #ogilvy;
Normand Miron's insight:

Latest Blender edition from my friends at Ogilvy Montreal.

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Marketers Can't Avoid Technology Anymore - eMarketer

Marketers Can't Avoid Technology Anymore - eMarketer | Digital slices | Scoop.it
Data has become a critical part of marketers' strategies, and they're adopting new technology to manage it all. Thanks to today's cross-channel consumer, integrating these tools is necessary. According to recent research, if marketers succeed at combining technologies to understand big data, they can transform their entire enterprise. If they can't, they risk extinction.
Normand Miron's insight:

Integrated marketing meets integrated technologies

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iOS app turns smartphones into an automated teleprompter

iOS app turns smartphones into an automated teleprompter | Digital slices | Scoop.it
PromptSmart is an app that mimics the standard autocue, using voice recognition to track users' place in the text.
Normand Miron's insight:

neat!

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A step-by-step guide to social direct response | SmartBlogs

A step-by-step guide to social direct response | SmartBlogs | Digital slices | Scoop.it
A central part of any social media strategist’s job is to stay up-to-date with the latest changes in newsfeed algorithms, analytics features and paid post
Normand Miron's insight:

Summary:  be authentic in the relation

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More Than Half of US Consumers Don’t Want to Friend a Brand Online

More Than Half of US Consumers Don’t Want to Friend a Brand Online | Digital slices | Scoop.it
According to new research from WPP's Geometry Global, 40% of Internet users across the world don't see any point in “friending” a brand online. In the U.S. and the U.K., that figure rises to 55% and 63%, respectively
Normand Miron's insight:

Brands:  don't try to be my 'friend', that won't happen ;)  Just be relevant. To me.  That"s the only thing I want from you.  And that's the only thing you should aim at.  Good luck.

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Instagram Blog

Instagram Blog | Digital slices | Scoop.it
Introducing Hyperlapse from Instagram Since launching nearly four years ago, it has always been a priority to bring the Instagram community simple yet powerful tools that let people capture moments...
Normand Miron's insight:

Entering the hyperlapse era (see next post)

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RetailWire: Mozu/Forrester Webinar - 'Moving Beyond Mobile' - Register...

RetailWire: Mozu/Forrester Webinar - 'Moving Beyond Mobile' - Register... | Digital slices | Scoop.it
Normand Miron's insight:

#brainlunch ?

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Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail

Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail | Digital slices | Scoop.it
Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin to what its online patrons are accustomed to via a large touchscreen and four iPads that will float around the duplex-styled outlet.
Normand Miron's insight:

From virtual to b&m store

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Web, applis, réseaux sociaux... Et vous, comment suivez-vous le Mondial ?

Web, applis, réseaux sociaux... Et vous, comment suivez-vous le Mondial ? | Digital slices | Scoop.it
Twitter, Facebook, applications mobiles... La Coupe du monde de football 2014 devrait consacrer les liens entre joueurs, supporters, médias et sponsors via les réseaux sociaux. Et vous, comment suivez-vous le Mondial ?
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