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5 Twitter Hashtag Monitoring Tools You Didn't Know Existed

5 Twitter Hashtag Monitoring Tools You Didn't Know Existed | Digital slices | Scoop.it
I will take you to some Twitter hashtag monitoring tools that are more powerful than your classic hashtags.org, and which will help you use hashtags in your campaign more effectively.
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Digital slices
Nutritive thoughts about digital storytelling, digital creativity, social/digital branding and transmedia.
Curated by Normand Miron
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LinkedIn Pulse: Why You Should be Using LinkedIn’s Blogging Platform

LinkedIn Pulse: Why You Should be Using LinkedIn’s Blogging Platform | Digital slices | Scoop.it
Any digital writer can tell you that one of the hardest parts about blogging is actually building an audience. Sure coming up with a topic and writing the blog and optimizing the content and adding a catchy title that also happens to include a highly searched keyword is time consuming, but your work on that post doesn't end when all of that has been done and you hit publish- It ends when you've gotten enough eyes on your article to generate interest, social activity, and (hopefully) leads.

This is something that most bloggers struggle with. Content that you consider to be your best ever written can go unread, unshared and be, well, unimportant, simply because it isn't reaching the right audience.

Enter: LinkedIn Pulse.

 

[caption id= attachment_29748 align= alignnone width= 584 caption= Image VIA www.blogcdn.com ][/caption]

 

About nine months ago, LinkedIn quietly introduced a platform that allowed their users to post blogs that were targeted towards people in their industry. Much like their social media site, Pulse allows you to share your content with people of all importance from your industry, which means your blog can reach your target demographic almost immediately upon publishing.

Despite the benefits of Pulse, it's still a widely underutilized platform. And understandably so: Between your website and your Facebook and your Twitter and your guest blogging and your Internet marketing, how much time are you left with to blog on yet another platform? If you're like most people, chances are that available time slim-to-none.

I think this is where most people are going wrong. While I do understand the importance of all the aforementioned time consumers, I believe Pulse isn't getting the priority it deserves. Yes there is something to be said for having an active Facebook page, but where are you going to get more valuable readers? A platform that is mostly used for uploading selfies, or one that is made to stimulate discussion on your industry's hot topics?

Most bloggers spend years building a following of engaged readers- People who are not only interested in that industry, but those who take the time to comment on the content and share it with others. LinkedIn Pulse, however, does most of that work for you. It categorizes your content and shares it with people it knows is going to resonate with.

 

[caption id= attachment_29749 align= alignnone width= 600 caption= Image VIA Charles Gantt ][/caption]

 

If you're not yet using Pulse as a blogging platform, here are three reason I think you should start:
Your Content is Getting to People Who Matter
Like I've said, LinkedIn Pulse targets your content to those it's actually applicable to. While sharing your blog with only those who are in the industry in which it relates to does narrow your audience, that's almost a moot point as it's still getting to those who matter.
Pulse Articles are Rich in SEO Value
LinkedIn is a highly trafficked website. In fact, it's just one spot shy of being in the top 10 most trafficked websites on the Internet according to Alexa. That means Google is more likely to index this content than the content you put on your personal blog, and more likely to include your Pulse posts in Google search results.
It Takes Your LinkedIn Networking to the Next Level
LinkedIn is all about networking. Networking with the influencers of your industry, networking with employees of companies you want to work for, networking with anyone and everyone who can get you ahead in your career. It's the only platform that has a perfect mix of professional and social context, but it's easy to get overlooked on LinkedIn. Even if your profile is robust with experience, it's still another online resume, and reading through the resumes of each and every connection you make isn't on many people's to-do lists. Pulse, however, allows you to each those same people you want to network with in an entirely different way. Instead of saying, Read my resume, it shows I know a lot about SEO, it says, Read this article I've written showing my unique standpoint in linking structures and how Google views them. One tells your desired audience what you can do in a quiet way, and one shows them in a way that's much harder to ignore.

Deciding where you should concentrate your efforts online can be difficult, but when it comes to sharing content on a website who does most of the demographic targeting for you, it's an easy choice.
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RetailWire Discussion: EBay's CEO talks about the 'commerce revolution'

RetailWire Discussion: EBay's CEO talks about the 'commerce revolution' | Digital slices | Scoop.it
Normand Miron's insight:

Seeing retail from consumer lenses

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10 Significant Things You Likely Didn't Know About Social Media But Should

10 Significant Things You Likely Didn't Know About Social Media But Should | Digital slices | Scoop.it
You probably won't believe some of these facts about social media strategies, but the studies don't lie we hope. Test them yourself.
Normand Miron's insight:

Some handy facts about social media

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The 10 Trends Shaping the Global Ad Business

The 10 Trends Shaping the Global Ad Business | Digital slices | Scoop.it
As we plan for the future of our business, looking across the 110 countries in which we operate, we try to identify the trends that we think are shaping the global marketing services industry. Here’s
Normand Miron's insight:

Sorell's insight on 10 trends shaping the future of the ad industry

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Google buys streaming music service Songza to take on Spotify

Google buys streaming music service Songza to take on Spotify | Digital slices | Scoop.it
Songza create custom playlists curated by experts, and is expected to be used in Google's upcoming YouTube music service.
Normand Miron's insight:

Music war goes on.

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David Hall's curator insight, August 12, 7:06 AM

Mark Prigg writes in his article Google tunes up: Search giant buys steaming music service Songza to take on Spotify, Amazon and Apple, "Google has bought streaming service Songza in a bid to bolster its online music service. The firm said it will incorporate the service into its own in the coming months in a bid to take on Spotify, Amazon and Beats Music, which was recently bought by Apple." He adds that Google doesn't plan to change Songza any time soon, just to make more efficient to use. In my opinion I think it's good that Google paired up with Songza to give both Google and Songza a fighting chance against Amazon and Apple. I liked this article because it wasn't just about Google buying Songza but also Apple buying Spotify, which gives that unbiased/competitive edge to the article about two companies trying to beat out the other.

 

Reference

Prigg, M. (2014, July 2). Google tunes up: Search giant buys streaming music service Songza to take on Spotify, Amazon and Apple. Retrieved August 12, 2014, from http://www.dailymail.co.uk/sciencetech/article-2677197/Google-buys-streaming-music-service-Songza-Spotify-Amazon-Apple.html 

 




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Google to Shut Down Orkut Social Network on September 30

Google to Shut Down Orkut Social Network on September 30 | Digital slices | Scoop.it
Google today announced plans to shut down Orkut, its first attempt at building a social network. The platform will be formally closed on September 30, after which users will be... Keep reading →
Normand Miron's insight:

A strategy to beef up g+ numbers by inciting brazilians and indians migrating to Google+?

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Ikea built a website inside Instagram

Ikea built a website inside Instagram | Digital slices | Scoop.it
To help push Ikea's intensely odd PS 2014 collection, the furniture seller's Russian division hired ad agency Instinct to build a marketing campaign within Instagram. Navigating to the Instagram...
Normand Miron's insight:

clever

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L’Oreal’s new CMO is driving towards better, more effective data | Marketing Magazine

L’Oreal’s new CMO is driving towards better, more effective data | Marketing Magazine | Digital slices | Scoop.it
Normand Miron's insight:

From Big to Beautyfull Data

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10 Content Marketing Statistics That Will Blow Your Mind! • InboundWriter

10 Content Marketing Statistics That Will Blow Your Mind! • InboundWriter | Digital slices | Scoop.it
10 content marketing stats that all marketers should keep in mind when developing their next campaign.
Normand Miron's insight:

blogs anyone?

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Facebook's Plan To Own Your Phone

Facebook's Plan To Own Your Phone | Digital slices | Scoop.it
CEO Mark Zuckerberg's audacious bid to rewire the app economy--and make his social network more relevant than ever.
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Online course trains tattoo artists to spot skin cancer

Online course trains tattoo artists to spot skin cancer | Digital slices | Scoop.it
In Brazil, a project called Tatuador Consciente is teaching tattoo artists how to detect signs of melanoma and other skin cancers while they're inking.
Normand Miron's insight:

Brillant!

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Beats' Star-Packed New Ad Shows What Happens Before The Game At The World Cup

Beats' Star-Packed New Ad Shows What Happens Before The Game At The World Cup | Digital slices | Scoop.it
The star-studded film is an intense tribute to a universal sports moment.
Normand Miron's insight:

neat

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RetailWire Discussion: Flipping the perspective on in-store technology

RetailWire Discussion: At a freewheeling session at last month's Retail Connections in Dallas, one executive said (paraphrasing slightly): "I don't want to invest in in-store technology in order to make my store associates more efficient or more knowledgeable. I want to use technology to make it possible to deliver the same experience that I provide to my top one percent of customers — to ALL of my customers." Should stores think more about extending elite customer service through in-store technology and less about associate/customer parity?
Normand Miron's insight:

In-store technology:  Knowledge race between store associates and customers lost in advance.   Concentrate instead on the magic formula:  engagement > to create delight > to create loyalty

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Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail

Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail | Digital slices | Scoop.it
Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin to what its online patrons are accustomed to via a large touchscreen and four iPads that will float around the duplex-styled outlet.
Normand Miron's insight:

From virtual to b&m store

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Web, applis, réseaux sociaux... Et vous, comment suivez-vous le Mondial ?

Web, applis, réseaux sociaux... Et vous, comment suivez-vous le Mondial ? | Digital slices | Scoop.it
Twitter, Facebook, applications mobiles... La Coupe du monde de football 2014 devrait consacrer les liens entre joueurs, supporters, médias et sponsors via les réseaux sociaux. Et vous, comment suivez-vous le Mondial ?
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YP CEO: We Were 'Mobile First' Before It Was Cool

YP CEO: We Were 'Mobile First' Before It Was Cool | Digital slices | Scoop.it
David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent.
Normand Miron's insight:

I'm sure they were there first.   But I think the brand has yet to follow these new products of them.

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Ogilvy crushes Google on Twitter @ Cannes

Ogilvy crushes Google on Twitter @ Cannes | Digital slices | Scoop.it
Ogilvy crushes Google on Twitter from Media Week - news and information from the world of media
Normand Miron's insight:

(Y)

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Ad Age Survey: How Advertisers Are Spending on Facebook, Twitter and YouTube

Ad Age Survey: How Advertisers Are Spending on Facebook, Twitter and YouTube | Digital slices | Scoop.it
Ad Age readers put small chunks of their budgets into social media, but plan to increase them in the coming year.
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A New App Called “Moment” Shows You How Addicted You Are To Your iPhone | TechCrunch

A New App Called “Moment” Shows You How Addicted You Are To Your iPhone | TechCrunch | Digital slices | Scoop.it
Some of us jokingly say that we're addicted to our iPhones. A newly released app called "Moment" will show us just how true that statement may be. Designed to..
Normand Miron's insight:

mmm... can't wait to visualize my own addiction.

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RetailWire Discussion: Net-A-Porter is first to sell Google Glass

RetailWire Discussion: Net-A-Porter is first to sell Google Glass | Digital slices | Scoop.it
Normand Miron's insight:

Damn, no more reasons to laugh at Google Glass owners anymore. #jealous #fancygeek

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Fair trade retailers translate emotional connection on Instagram to sales - Mobile Commerce Daily - Social networks

Fair trade retailers translate emotional connection on Instagram to sales - Mobile Commerce Daily - Social networks | Digital slices | Scoop.it
Normand Miron's insight:

keyword:  emotions.  How about putting some into your own brands?

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Be Your Own Boss Guide 2014 - Netted

Be Your Own Boss Guide 2014 - Netted | Digital slices | Scoop.it
10 Tools to Start and Run Your Own Business
Normand Miron's insight:

Usefull

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A newspaper made up of the reader’s favorite stories from the web

A newspaper made up of the reader’s favorite stories from the web | Digital slices | Scoop.it
PaperLater enables users to save material from the web and have it delivered in a personalized newspaper three to five days later.
Normand Miron's insight:

Wow, now I can get stuff that I've already read printed in a newspaper that will be shipped to me 3-5 days later. o_O

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5m80

Découvrez en exclusivité le film « 5M80 » de Nicolas Deveaux, lauréat des ateliers Orange de la création 2011, produit par Lionel Fages (Cube Créative).
Normand Miron's insight:

Beautifully weird

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Cannes Predictions Part 2 – What the judges say

Cannes Predictions Part 2 – What the judges say | Digital slices | Scoop.it
Following up on our Cannes Predictions Part 1, I thought it would be interesting to see what some of the Cannes judges are expecting or looking for this year.  See what four of
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