Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin to what its online patrons are accustomed to via a large touchscreen and four iPads that will float around the duplex-styled outlet.
Twitter, Facebook, applications mobiles... La Coupe du monde de football 2014 devrait consacrer les liens entre joueurs, supporters, médias et sponsors via les réseaux sociaux. Et vous, comment suivez-vous le Mondial ?
RetailWire Discussion: At a freewheeling session at last month's Retail Connections in Dallas, one executive said (paraphrasing slightly): "I don't want to invest in in-store technology in order to make my store associates more efficient or more knowledgeable. I want to use technology to make it possible to deliver the same experience that I provide to my top one percent of customers — to ALL of my customers." Should stores think more about extending elite customer service through in-store technology and less about associate/customer parity?
Normand Miron's insight:
In-store technology: Knowledge race between store associates and customers lost in advance. Concentrate instead on the magic formula: engagement > to create delight > to create loyalty