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Erin Reilly: "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."
Cookie Monster new it, learning via transmedia play is fun :)
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Transmedia, Learning through Play, for for children aged 5 - 11 years.
must read by USC Annenberg Innovation Lab
Montreal's digital boutique agency BLUE is pleased to announce the nomination of Normand Miron as Executive Vice-President.
Welcome to my new digital boutique agency, BLUE (aka #whynotblue).
In 2000 Fabrican patented an instant, sprayable, non-woven fabric.
Dressing up is the new striptease ;)
Royalty free pictures for sale. Millions of photos that can be used for commercial and editorial use. Stock photos for websites, marketing, magazines, newspapers, blogs and presentations.
instagram with a paycheck ;)
Riled by RFPs short on time and fees but long on demands, more agencies are refusing to compete for business they once chased.
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.
Does social media drive ROI? Here's how 10 companies successfully used social media marketing initiatives and measured their success.
Good news, there's at least 10 examples of positive ROI using Social Media ;)
When journalism meets dataviz and gaming. One day instead of reading it, we'll play our NY TImes Saturday Edition ;)
Sisi Wei: "Journalists can learn a lot from videogames. Games can help players explore unfamiliar worlds and experience stories, almost literally, through the eyes of another person" ...
Real Newsgames are rare. This is a good introduction on the topic. IMHO newsgames has to mix with mobile nd social to be really attractive.
This is an interesting side of advergames that we have not discussed in class in the past two weeks!
The (new)world's youngest professions.
The biggest influence on whether US patients visit a pharmaceutical compny's disease information or 'drug.com' website is whether their doctor thinks it's worthwhile.
That's according to a US survey on how people access online health information, which found physician recommendations were the top influence on traffic to pharma websites.
Makovsky's third annual survey found that on average US patients visit a doctor three times a year, but spend nearly 52 hours searching online for health information – and their personal computer remains the device of choice for this.
The HOT Smartwatch is a piece of wearable tech with a touchscreen and gesture control that enables users to answer their phone using just their hand.
Forget #handsfree phone, please welcome #phonefree hand. Next generation will certainly be #handsfree hand.
'Score one for the grownups! New data from the Pew Research Center shows that while teens dominate pretty much all the social networks in existence, adults still reign supreme on Instagram. And when it comes to Pinterest, adults bury the teenyboppers....'Read more at http://venturebeat.com/2013/08/19/this-just-in-oldsters-use-pinterest-and-instagram-more-than-teens-do/#JXHccwHQYt5mwWIM.99 ...
Feeling uninspired? We've all been there.
A number of Japanese airports are using baggage carousel art to entertain those waiting for their suitcases.
Rethink Canada Says, 'Screw Awards Show Fees! We'll 3D Print Our Own Lions!'
That's really good ;D
Cool box indeed!
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SIGMO is small speaker that automatically translates up to 25 languages in real time.
It's like having your own Google Translate with you, with all the awkardities that may result from using it - in real time ;) #lostintranslation
Noah a short film that debuted at the Toronto International FIlm Festival illustrates the flitting attention span and lack of true connection in...
Not a Scoop anymore, but for those of you who haven't seen it yet, go ahead!. You'll see how archaic is trad media for these kids... and older ones too ;)
Pfizer has begun using digital drug representatives to market medicines, leaving the decision as to whether they want to see them in doctors’ hands.
It’s an unusual move that creates more of an indirect form of marketing. The firm’s new service it calls ‘Pfizerline’ has its own website with a blurb saying: “Ask Pfizer............, who can give you promotional product information at a time convenient to you. It’s simple. It’s flexible. It’s convenient. Calls can be arranged to suit your busy practice schedule.”
The service offers new ways for primary care doctors to talk to reps and also offers links to product information about branded medicines available in the UK.
There is in addition the ability to book an online meeting room that Pfizer says provides a “rich multi-media interaction where you can see our trained UK-based digital representative, as well as the product presentation they are discussing with you”.
In a nutshell, it means UK doctors can speak to reps via a Skype-like device about new products from Pfizer. Doctors can book online via a booking form and a ‘digital rep’ will arrange a time to talk on the phone, or video link at www.askpfizer.com.
The process, dubbed ‘digital detailing’, is designed around promotional product discussions and is within the ABPI rules.
Wickr - Self-destructing messages, photos, videos and more. Wickr's mission is to provide secure communications that Leave No Trace.
Grovo is the quickest and simplest online learning company in the world. Find 3,500+ videos on 100+ sites, apps and topics and start training for free today.
They even have their own video tutorial... that shows how to use tutorial videos ;) #neat
Leave it to Kevin Spacey, the first actor in the Edinburgh International Television Festival's 37 year history to deliver the keynote James MacTaggart Memorial Lecture, to outline everything that's wrong with the mindset of today's TV execs.
Most augmented reality apps are silly. You sit in front of your computer, aim the webcam at your desk, and some moving promotion appears to be standing there (you know, sort of, because you’re still looking through your laptop to make that magic...
moving furnitures have never been so easy... and fun ;)