Key lessons from Astra Zeneca’s Twitter event | Digital Pharma | Scoop.it
AstraZeneca recently held a Twitter chat with the objective to raise awareness of its prescription assistance program, which helps needy patients afford their medications and to additionally interact with patients, healthcare professionals and industry advocates about the best ways to promote AZ&Me. It was a bold first step and there are lessons pharma marketers can learn from their social media pioneering.

Key Learnings...