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Digital Pharma
All about digital in the pharmaceutical industry
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How the medical industry is using (and could use): Pinterest

How the medical industry is using (and could use): Pinterest | Digital Pharma | Scoop.it
The picture-driven social media tool Pinterest made Internet history by rocketing to 10 million subscribers in just under two years, and already surpasses YouTube, Google+ and LinkedIn for referral traffic.

Via Giuseppe Fattori, Pharmacomptoir / Corinne Thuderoz, Thibaud Guymard
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What in your view is the most significant obstacle to digital? Part II

What in your view is the most significant obstacle to digital? Part II | Digital Pharma | Scoop.it
This post concludes the list with a peek at the final three:

4. Social CRM
5. Analytics
6. Integration
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What do you see as the biggest obstacle to digital? Part I

What do you see as the biggest obstacle to digital? Part I | Digital Pharma | Scoop.it
This is an article about the six key challenges to digital. (part 1)

1. Websites (including SEO & SEM)
2. Social Media
3. Mobile
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The Hindu Business Line : The Monkey Paradox

The Hindu Business Line : The Monkey Paradox | Digital Pharma | Scoop.it
Organisations need to cultivate an innovation mindset, the first step to encouraging new ideas.
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Cultural change in a digital world - Video

In the first of a series of videos, various thought-leaders from around the world contribute insights about cultural change in a digital age.
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A Practical Guide to Interpreting PMCPA guidance

A Practical Guide to Interpreting PMCPA guidance | Digital Pharma | Scoop.it
Moderation is the one big element of the guidance which has me really thinking. From my perspective the moderation issue is not quite ‘black and white’. There is quite a bit of ‘grey’...
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What will Google+ mean for healthcare

What will Google+ mean for healthcare | Digital Pharma | Scoop.it
(My answer: nothing yet...wait, listen and learn)

In continuing to roll out its Facebook-like social media-based offerings, internet search giant Google has launched a beta version of a new service called Google+, which strives to improve individual searches and allow users to connect on similar topics. Google+ currently offers four key tools to users: Circles, for connecting socially with friends; Sparks, which offers a search engine-link tool for sharing content based on interest; Hangouts, for group video chat; and Huddle, for group messaging...
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Facebook pharmas must enable comments by August 15

Facebook pharmas must enable comments by August 15 | Digital Pharma | Scoop.it
Facebook sales reps told pharmas last week that they can no longer disable commenting on their pages.

In the past, companies could ask reps to disable commenting on their pages. No more.

“Starting today, Facebook will no longer allow admins of new pharma Pages to disable commenting on the content their page shares with people on Facebook,” Facebook told pharmas in a May 17 email posted by Intouch Solutions on its blog. “Pages that currently have commenting disabled will no longer have this entitlement after August 15th. Subject to Facebook's approval, branded Pages solely dedicated to a prescription drug may (continue to) have commenting functionality removed.”

The policy change, said Facebook, “supports consistency for the Facebook Pages product and encourages an authentic dialogue between people and business on Facebook.”
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Event echoes - SFE Europe 2011

Paul Tunnah reports back from eyeforpharma's SFE Europe 2011 with his highlights and some interviews, finding the focus of discussion is shifting inevitably toward the patient.

For the supporting article and to add your comments please visit http://j.mp/jj1kLc
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Physicians Prefer Pharma Reps Present via iPad

Physicians Prefer Pharma Reps Present via iPad | Digital Pharma | Scoop.it
A new study released by pharmaceutical marketing agency Intouch Solutions® Inc unveils a few formulaic points that will help pharmaceutical sales...
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Japanese Pharma places confidence in digital

A study by Creation Healthcare into engagement amongst pharmaceutical companies in Japan reveals a significant trend emerging towards digital channels and...
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