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Digital Pharma
All about digital in the pharmaceutical industry
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The evidence behind mHealth gamification

The evidence behind mHealth gamification | Digital Pharma | Scoop.it
The application of gamification for patient health may have implications in the future. However, how can this be applied and with what objectives?
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Pfizer texting campaign plugs vaccinations

Pfizer texting campaign plugs vaccinations | Digital Pharma | Scoop.it
Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting.
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Rescooped by Thibaud Guymard from Mobile Health: How Mobile Phones Support Health Care
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Catching two waves: Digital healthcare and smartphones

Catching two waves: Digital healthcare and smartphones | Digital Pharma | Scoop.it
As chief executive of the company that turned the iPhone into a portable nursing station, Voalte Inc.'s Rob Campbell now faces the happy -- but hectic -- consequences of being in the right place at the right time.

Via Sam Stern, dbtmobile
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