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Digital Pharma
All about digital in the pharmaceutical industry
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What do you see as the biggest obstacle to digital? Part I

What do you see as the biggest obstacle to digital? Part I | Digital Pharma | Scoop.it
This is an article about the six key challenges to digital. (part 1)

1. Websites (including SEO & SEM)
2. Social Media
3. Mobile
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Japanese Pharma places confidence in digital

A study by Creation Healthcare into engagement amongst pharmaceutical companies in Japan reveals a significant trend emerging towards digital channels and...
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Insights on the future of the patient | Creation Healthcare

Insights on the future of the patient | Creation Healthcare | Digital Pharma | Scoop.it
The recent ePharma Summit 2011 in New York a few weeks ago was a really refreshing event for someone like me who is used to hearing a European point of view on...
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Event echoes - SFE Europe 2011

Paul Tunnah reports back from eyeforpharma's SFE Europe 2011 with his highlights and some interviews, finding the focus of discussion is shifting inevitably toward the patient.

For the supporting article and to add your comments please visit http://j.mp/jj1kLc
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Social Media and the Health System

Social Media and the Health System | Digital Pharma | Scoop.it
You know institutions tend to become static; they build walls around themselves to protect themselves from change, and eventually die. You should fight that by opening up your thinking and your ideas, and work for a change. - Sidney Garfield, MD
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A Practical Guide to Interpreting PMCPA guidance

A Practical Guide to Interpreting PMCPA guidance | Digital Pharma | Scoop.it
Moderation is the one big element of the guidance which has me really thinking. From my perspective the moderation issue is not quite ‘black and white’. There is quite a bit of ‘grey’...
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