Digital Pharma
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Digital Pharma
All about digital in the pharmaceutical industry
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Pharma's Digital Health Strategy: Four Options

Pharma's Digital Health Strategy: Four Options | Digital Pharma | Scoop.it
I am tremendously excited by the potential synergies between digital health and medical product development; capturing this value, however, will require a sophisticated understanding -- not only of the technologies, but also of the specific...
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Social Media and the Health System

Social Media and the Health System | Digital Pharma | Scoop.it
You know institutions tend to become static; they build walls around themselves to protect themselves from change, and eventually die. You should fight that by opening up your thinking and your ideas, and work for a change. - Sidney Garfield, MD
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The Future of Social Network-Based Trials - Health Blog - WSJ

The Future of Social Network-Based Trials - Health Blog - WSJ | Digital Pharma | Scoop.it
Patient groups, clinicians and researchers are experimenting with innovative ways to capture data on treatments patients use.
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Lessons from Google Health

Lessons from Google Health | Digital Pharma | Scoop.it
As Google announced the end of Google Health last week, a little over three years since its launch in May 2008 promised to revolutionise health records management, thousands of health consumers might well have wondered what this means for the future of their personal electronic health records.

The answer to that, says Google, is that they can download their records for use elsewhere. Google says that it is ending Google Health because of a lack of adoption by users. In the blog post, Aaron Brown, Senior Product Manager, Google Health says:

“When we launched Google Health, our goal was to create a service that would give people access to their personal health and wellness information. We wanted to translate our successful consumer-centered approach from other domains to healthcare and have a real impact on the day-to-day health experiences of millions of our users...
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The New Era Of Interactive Health

Guest Post Written by Ron Gutman A few weeks ago at the TED conference in Long Beach, after giving a talk on the “Untapped Power of the Smile,”  which later turned into a guest blog post on Forbes.
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