Digital Pharma
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All about digital in the pharmaceutical industry
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How the medical industry is using (and could use): Pinterest

How the medical industry is using (and could use): Pinterest | Digital Pharma | Scoop.it
The picture-driven social media tool Pinterest made Internet history by rocketing to 10 million subscribers in just under two years, and already surpasses YouTube, Google+ and LinkedIn for referral traffic.

Via Giuseppe Fattori, Pharmacomptoir / Corinne Thuderoz, Thibaud Guymard
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What do you see as the biggest obstacle to digital? Part I

What do you see as the biggest obstacle to digital? Part I | Digital Pharma | Scoop.it
This is an article about the six key challenges to digital. (part 1)

1. Websites (including SEO & SEM)
2. Social Media
3. Mobile
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Cultural change in a digital world - Video

In the first of a series of videos, various thought-leaders from around the world contribute insights about cultural change in a digital age.
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Insights on the future of the patient | Creation Healthcare

Insights on the future of the patient | Creation Healthcare | Digital Pharma | Scoop.it
The recent ePharma Summit 2011 in New York a few weeks ago was a really refreshing event for someone like me who is used to hearing a European point of view on...
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What in your view is the most significant obstacle to digital? Part II

What in your view is the most significant obstacle to digital? Part II | Digital Pharma | Scoop.it
This post concludes the list with a peek at the final three:

4. Social CRM
5. Analytics
6. Integration
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Can your smartphone save your life?

Can your smartphone save your life? | Digital Pharma | Scoop.it
Healthcare in the past effectively meant “sickcare” and revolved around physicians and hospitals. But mobile and sensor technologies have the potential to make healthcare a truly personalised and 24 hour affair...
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Japanese Pharma places confidence in digital

A study by Creation Healthcare into engagement amongst pharmaceutical companies in Japan reveals a significant trend emerging towards digital channels and...
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Three success factors for healthcare engagement | Creation Healthcare

As we interviewed finalists in our Healthcare Engagement Awards 2011, reviewing initiatives from all around the world using a wide range of channels, three...
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