Digital Pharma
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All about digital in the pharmaceutical industry
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What in your view is the most significant obstacle to digital? Part II

What in your view is the most significant obstacle to digital? Part II | Digital Pharma | Scoop.it
This post concludes the list with a peek at the final three:

4. Social CRM
5. Analytics
6. Integration
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Event echoes - SFE Europe 2011

Paul Tunnah reports back from eyeforpharma's SFE Europe 2011 with his highlights and some interviews, finding the focus of discussion is shifting inevitably toward the patient.

For the supporting article and to add your comments please visit http://j.mp/jj1kLc
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“Shame on you” crisis leads to KV share price plummet

“Shame on you” crisis leads to KV share price plummet | Digital Pharma | Scoop.it
Less than three weeks after a Facebook page was set up by one patient angry with KV Pharmaceuticals’ pricing of its newly approved drug Makena, the US Food...
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Facebook pharmas must enable comments by August 15

Facebook pharmas must enable comments by August 15 | Digital Pharma | Scoop.it
Facebook sales reps told pharmas last week that they can no longer disable commenting on their pages.

In the past, companies could ask reps to disable commenting on their pages. No more.

“Starting today, Facebook will no longer allow admins of new pharma Pages to disable commenting on the content their page shares with people on Facebook,” Facebook told pharmas in a May 17 email posted by Intouch Solutions on its blog. “Pages that currently have commenting disabled will no longer have this entitlement after August 15th. Subject to Facebook's approval, branded Pages solely dedicated to a prescription drug may (continue to) have commenting functionality removed.”

The policy change, said Facebook, “supports consistency for the Facebook Pages product and encourages an authentic dialogue between people and business on Facebook.”
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Physicians Prefer Pharma Reps Present via iPad

Physicians Prefer Pharma Reps Present via iPad | Digital Pharma | Scoop.it
A new study released by pharmaceutical marketing agency Intouch Solutions® Inc unveils a few formulaic points that will help pharmaceutical sales...
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