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Digital Pharma
All about digital in the pharmaceutical industry
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A Clinical Drug Trial Via Smartphone, Computer

Pfizer Inc. is conducting a drug trial in which patients participate from their homes using computers and smartphones rather than visiting a clinic.

The company plans to compare the results to those obtained from a previous, traditional trial of the same drug. The study involves the company's overactive-bladder drug Detrol.

If successful, the methods used in the study might eventually be used to help drive down the high cost of bringing new medicines to market.

The Food and Drug Administration recently signed off on Pfizer's study, which is believed to be the first all-electronic, home-based study of a drug to receive agency approval.
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Cultural change in a digital world - Video

In the first of a series of videos, various thought-leaders from around the world contribute insights about cultural change in a digital age.
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Pfizer texting campaign plugs vaccinations

Pfizer texting campaign plugs vaccinations | Digital Pharma | Scoop.it
Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting.
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