Digital Pharma
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Digital Pharma
All about digital in the pharmaceutical industry
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What do you see as the biggest obstacle to digital? Part I

What do you see as the biggest obstacle to digital? Part I | Digital Pharma | Scoop.it
This is an article about the six key challenges to digital. (part 1)

1. Websites (including SEO & SEM)
2. Social Media
3. Mobile
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The Mobile Movement: Understanding Smartphone Consumers

This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independe... (The Mobile Movement: Understanding Smartphone Consumers http://j.mp/kRDBSB #mobile #smartphones...
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Can your smartphone save your life?

Can your smartphone save your life? | Digital Pharma | Scoop.it
Healthcare in the past effectively meant “sickcare” and revolved around physicians and hospitals. But mobile and sensor technologies have the potential to make healthcare a truly personalised and 24 hour affair...
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Mobile: are you ready?

It is important to make the right choices to maximise effective use of budgets to reach your goals. To make the best choices, I will give you a few recommendations...
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