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Digital Pharma
All about digital in the pharmaceutical industry
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Lessons from Google Health

Lessons from Google Health | Digital Pharma | Scoop.it
As Google announced the end of Google Health last week, a little over three years since its launch in May 2008 promised to revolutionise health records management, thousands of health consumers might well have wondered what this means for the future of their personal electronic health records.

The answer to that, says Google, is that they can download their records for use elsewhere. Google says that it is ending Google Health because of a lack of adoption by users. In the blog post, Aaron Brown, Senior Product Manager, Google Health says:

“When we launched Google Health, our goal was to create a service that would give people access to their personal health and wellness information. We wanted to translate our successful consumer-centered approach from other domains to healthcare and have a real impact on the day-to-day health experiences of millions of our users...
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Cultural change in a digital world - Video

In the first of a series of videos, various thought-leaders from around the world contribute insights about cultural change in a digital age.
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