Digital Pharma
16.1K views | +1 today
Follow
Digital Pharma
All about digital in the pharmaceutical industry
Your new post is loading...
Your new post is loading...
Scooped by Thibaud Guymard
Scoop.it!

Merck partners with Habitat for Humanity in asthma awareness effort

Merck partners with Habitat for Humanity in asthma awareness effort | Digital Pharma | Scoop.it
Merck is launching Build Smart, Breathe Easier, an asthma awareness campaign starring celebrity carpenter Carter Oosterhouse, who will build four homes with asthma-healthy features.

Oosterhouse, a fixture on HGTV, will build houses with low-income families that suffer from asthma in Atlanta, Detroit, LA and Philadelphia as part of the campaign, for which Merck is partnering with Habitat for Humanity and the Asthma and Allergy Foundation of America (AAFA). The campaign will emphasize the use of easy-to-clean, irritant-free materials, such as non-toxic paint and hard-surface floors, as a means of limiting asthma flare-ups, and will raise awareness of household asthma triggers such as dust mites, mold, pet dander and strong fumes and ways to control them.

Here the Facebook page: http://www.facebook.com/buildsmartbreatheeasier
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Facebook pharmas must enable comments by August 15

Facebook pharmas must enable comments by August 15 | Digital Pharma | Scoop.it
Facebook sales reps told pharmas last week that they can no longer disable commenting on their pages.

In the past, companies could ask reps to disable commenting on their pages. No more.

“Starting today, Facebook will no longer allow admins of new pharma Pages to disable commenting on the content their page shares with people on Facebook,” Facebook told pharmas in a May 17 email posted by Intouch Solutions on its blog. “Pages that currently have commenting disabled will no longer have this entitlement after August 15th. Subject to Facebook's approval, branded Pages solely dedicated to a prescription drug may (continue to) have commenting functionality removed.”

The policy change, said Facebook, “supports consistency for the Facebook Pages product and encourages an authentic dialogue between people and business on Facebook.”
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Engaging with Nurses

Engaging with Nurses | Digital Pharma | Scoop.it
The essence of engaging with nurses

Engaging successfully with any group requires identification of the true areas of interest of that group, and/or the issues facing it, engaging in a relevant and accessible manner and adding value for the target group as a result of the interaction.

The true area of interest for the nursing profession could be stated as “helping people”. The issues facing the group are likely to include the NHS reforms and their potential impacts on patient care, and the declining job security from the professional’s perspective. Nurses are used to technology being part of their work, and are therefore likely to be open to a variety of means of engagement, from traditional methods to digital approaches. Finally, adding value for nurses could involve:

- Helping improve patient care
- Creating efficiencies through real-world solutions – nurses must work in high pressure environments, and any way to make working life easier from a practical perspective would no doubt be welcome
- Offering information and education/training opportunities – the ever-changing nature of the profession, and the possibilities for learning and development are frequently cited as important attractions of a career in nursing

More...
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Online health engagement growing, says Pew report

Online health engagement growing, says Pew report | Digital Pharma | Scoop.it
Self-tracking

According to the report, 27 percent of Internet users, and 20 percent of adults, have tracked their weight, diet, exercise routine or some other health indicators or symptoms online.

Fox says these findings are likely to generate the most "buzz" because, as the healthcare industry invests in ways to access data, the big question has always been, "Will consumers engage in the data?"

Social media

"The report allows people to see how low the use of social network sites for health information is," says Fox.

Just 15 percent of social network site users, or 7 percent of adults, have gotten any health information on sites like Facebook or Myspace, according to the report.

"There is no denying that social network sites are popular, but they are not the only pathway to health information," says Fox.

She says it is more common to find people using social media sites to follow other people's health experiences. For example, social network sites are often used to memorialize someone who has died, says Fox.

"For now, social networks are being used to give and find support for people, but are not a significant source of health information."

....
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Event echoes - SFE Europe 2011

Paul Tunnah reports back from eyeforpharma's SFE Europe 2011 with his highlights and some interviews, finding the focus of discussion is shifting inevitably toward the patient.

For the supporting article and to add your comments please visit http://j.mp/jj1kLc
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

European physician engagement gets simpler

European physician engagement gets simpler | Digital Pharma | Scoop.it
When it comes to targeting healthcare professionals, physician social networks provide a valuable resource for studying the behaviour of doctors, and engaging...
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

The Next Social Media Revolution Will Occur In…Personalized Medicine?

The Next Social Media Revolution Will Occur In…Personalized Medicine? | Digital Pharma | Scoop.it
Social media – including Facebook, Twitter and other social networking platforms – are widely credited with fundamentally altering the nature of political discourse and, in some instances, credited as catalysts of political revolution. But social media’s ability to affect change need not be limited to politics, as recent developments in the arena of personalized medicine and consumer genomics continue to demonstrate...
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

The legal implications of mobile health apps and devices

The legal implications of mobile health apps and devices | Digital Pharma | Scoop.it
I'm neither a doctor nor a lawyer, but you don't have to have an MD to realize that medical apps are becoming an ever-more-important tool in managing our healthcare choices, costs and overall wellness. In a similar vein, medical accessories to our iDevices could make home medical care cheaper and easier.

Whether you're monitoring your blood sugar, looking up first aid advice or trying to find an emergency clinic, mobile medical apps are going to be huge; that is, they will be if the legal system doesn't stifle innovation in the space. As for hardware -- where are the devices we were promised?

There's very little case law around the liability of medical apps should something go wrong, ditto hardware and regulatory issues. Remember 2009, when Apple brought Johnson & Johnson's folks on stage for them to announce the LifeScan app for glucose monitoring, and then in 2010 when sanofi-aventis showed off the iBGStar? Both products replicate the functionality of existing glucose meters on the market, yet neither one has made it to the approval stage yet. There could be technical hiccups, there could be problems on the marketing front... or maybe there's a liability angle. We're still waiting on the Withings blood pressure cuff, although the iHealth unit has actually shipped -- a notable exception in the realm of iDevice health attachments.

This article from TechNewsWorld raises the point that liability for a medical app has yet to be determined in the courts. Who takes the blame if your first aid app winds up giving you incorrect advice on CPR -- the carrier, the developer or the distributor? Josh McKoon, a Georgia Senator and lawyer at a firm specializing in healthcare legal issues said "they all could be sued." Of course, you can sue anyone, any time. Luckily apps have disclaimers, and in reality anyone who (at this point) is solely dependent upon a smartphone app for their health is likely going to lose a lawsuit.

As the article points out, there are lots of issues at play here. FDA regulations, murky legal rulings, pending litigation: they all make medical apps a legal minefield should something go wrong and your disclaimer provide less-than-adequate coverage. In other words, it's a mess. Medical apps are cranking out all the time, but medical devices you dock with your iOS device, not so much. We'll have to wait and see how case law shapes this emerging market. Read the article from TechNewsWorld for a comprehensive breakdown of where this market is at now, and consider the future up for grabs.
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Most popular search engines – UK, US and Worldwide > Smart Insights Digital Marketing

Most popular search engines – UK, US and Worldwide > Smart Insights Digital Marketing | Digital Pharma | Scoop.it
Which are the most popular search engines I should target in each country? Its not often I look at trends data but its good to do every quarter. The popularity (We're often asked "should we bother putting effort into Bing marketing?
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Pharma poised to up online ad spend eMarketer

Pharma poised to up online ad spend eMarketer | Digital Pharma | Scoop.it
Healthcare and pharma advertisers US online ad spend is expected to see doubledigit growth over the next few years, rising from 1.03 billion in 2010 to 1.86 billion in 2015, eMarketer predicts.
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Physicians Prefer Pharma Reps Present via iPad

Physicians Prefer Pharma Reps Present via iPad | Digital Pharma | Scoop.it
A new study released by pharmaceutical marketing agency Intouch Solutions® Inc unveils a few formulaic points that will help pharmaceutical sales...
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Social networks say they have vital info to add to clinical trials

The Wall Street Journal's Health blog follows up on last week's news that PatientsLikeMe, a Cambridge, MA company, is using its social network to complement clinical trials with real-world case Read more...
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Mobile app helps doctors diagnose strokes

Mobile app helps doctors diagnose strokes | Digital Pharma | Scoop.it
When a patient suffers an acute stroke, the outcome often rests on how quickly they receive expert care.
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

What do you see as the biggest obstacle to digital? Part I

What do you see as the biggest obstacle to digital? Part I | Digital Pharma | Scoop.it
This is an article about the six key challenges to digital. (part 1)

1. Websites (including SEO & SEM)
2. Social Media
3. Mobile
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Twitter boost for Japan doctors

Twitter boost for Japan doctors | Digital Pharma | Scoop.it
Social networking services like Twitter and Skype were essential in communicating with people who needed urgent medical help for chronic diseases after the Japanese earthquake, say doctors working in Japan.
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Digital Pharma: NICE puts guidance into online pathways

Digital Pharma: NICE puts guidance into online pathways | Digital Pharma | Scoop.it
NICE has launched a new online tool that groups its guidance into user-friendly flowcharts to show care pathways.
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Key lessons from Astra Zeneca’s Twitter event

Key lessons from Astra Zeneca’s Twitter event | Digital Pharma | Scoop.it
AstraZeneca recently held a Twitter chat with the objective to raise awareness of its prescription assistance program, which helps needy patients afford their medications and to additionally interact with patients, healthcare professionals and industry advocates about the best ways to promote AZ&Me. It was a bold first step and there are lessons pharma marketers can learn from their social media pioneering.

Key Learnings...
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Twitter in Healthcare (US)

Twitter in Healthcare (US) | Digital Pharma | Scoop.it
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Digital Pharma: Sanofi Pasteur MSD takes Quora approach to vaccines | InPharm

Digital Pharma: Sanofi Pasteur MSD takes Quora approach to vaccines | InPharm | Digital Pharma | Scoop.it
Sanofi Pasteur MSD is aiming to tackle myths and misconceptions about vaccines with a Quora-like online health information campaign in Germany.

Taking a leaf out of the book of the up and coming Q&A website, Impfen im Dialog (‘Vaccination Dialogue’) allows visitors to submit questions and vote for their favourites. Those with the most votes will be answered by the company’s panel of experts.

Sanofi Pasteur MSD, a vaccines-focused joint venture between Sanofi-Aventis and Merck Sharpe & Dohme, is also supporting the initiative with new social media presences on Twitter and Facebook.

There is a strong online anti-vaccination movement and as a consequence of this and the discredited MMR vaccine research by Dr Andrew Wakefield the number of cases of preventable diseases are rising.

This year has already seen serious outbreaks of measles in a number of European countries, including Germany, and the World Health Organization has been urging those who have not been immunised to get the jab.

So there’s no doubt that with Impfen im Dialog Sanofi Pasteur MSD is aiming at a worthy subject, but whether those who already ignore the vaccination message can be won over remains to be seen, especially given the composition of the new site’s panel.

Its vaccination experts consist of Sanofi Pasteur MSD Germany’s medical director Dr Erika Harzer, its director of scientific affairs & market access Dr Klaus Schlüter, communications director Florian Martius and medical education manager Dr Stephen Gromer.
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Healthcare comms is changing fast - but hold onto this principle

Healthcare comms is changing fast - but hold onto this principle | Digital Pharma | Scoop.it
Having spent the last forty-plus years in and around the pharma industry, it’s an understatement to say I have seen (and have played a part in) a lot of change in that time. But the most significant and far reaching changes have come in the last few years.
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

The Hindu Business Line : The Monkey Paradox

The Hindu Business Line : The Monkey Paradox | Digital Pharma | Scoop.it
Organisations need to cultivate an innovation mindset, the first step to encouraging new ideas.
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Mobile mania: smartphone users dialing up health info; docs prefer Apple

Mobile mania: smartphone users dialing up health info; docs prefer Apple | Digital Pharma | Scoop.it
A quarter of US smartphone users are looking up medical info on their devices, and three-quarters of US physicians own an Apple device, according to a pair of surveys.
more...
No comment yet.
Scooped by Thibaud Guymard
Scoop.it!

Online Social Network Members Donate Personal Data for Public Health Research

Online Social Network Members Donate Personal Data for Public Health Research.
more...
No comment yet.