See why clinician-patient communication, leadership of the care team, and support and empathy for the patient across the unit are the most important factors for success—and how physicians can embrace the role of
“For us, in our market, the traditional ‘showing a visual aid and some messages’ with the HCP is dead… But the face to face meeting is certainly not. Its role, however, will be more about adding value, about finding the right patients for the right drug.” The words of this sales director at Roche UK show clearly the challenge that stands before the pharmaceutical industry’s sales organizations; a world where access to physicians is diminishing, trust in the information the industry provides is dwindling, and having a costly sales force is increasingly hard to defend.
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
For companies in the pharma sector struggling to become more 'patient-centric' and 'customer-centric' on social media, the creation of buyer personas can be transformative in helping to outline target customers and their needs, as well as enabling the marketing team to connect with clearly-defined characters.
If there's one challenge that drug companies, and the consultants, service providers and recruiters selling to them, face when marketing online, it is understanding their respective audiences. For drug companies, this is often framed as how to become more 'patient-centric' on social media. As patients have become more engaged with brands online, as care has become more personalised and the market has become more competitive, pharma companies have had to work out better ways to put patients at the centre of their marketing efforts.
While strides have clearly been made, it is an ongoing challenge.
Crazy monsters, bizarre furniture and weird pets are at the heart of a new mobile game from Sanofi UK for children with diabetes.
Available on the iPhone, iPad and Android devices, Monster Manor is a collecting game with a built-in tracker that provides positive feedback the more regularly players test and log their blood glucose levels.
InfoDesk Re-engineers Pharmaceutical Competitive Intelligence Virtual-Strategy Magazine (press release) InfoDesk will unveil several of its newest pharmaceutical competitive intelligence (CI) workflow solutions. The new CI workflow solutions include the InfoDesk PharmaIntelligence platform, custom CI briefs, and new CI Dashboards and iWidgets.
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