Digital Pharma Marketking
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Digital Pharma Marketking
examples and new trend on digital marketing in pharma
Curated by Monica Vidal
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Adobe Marketing Cloud: Overview

Learn more about Adobe Marketing Cloud, part of Adobe. Join LinkedIn today for free. Follow Adobe Marketing Cloud to get updates, news, and more.
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Rescooped by Monica Vidal from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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5 myths physicians believe about patient experience

5 myths physicians believe about patient experience | Digital Pharma Marketking | Scoop.it
See why clinician-patient communication, leadership of the care team, and support and empathy for the patient across the unit are the most important factors for success—and how physicians can embrace the role of

Via Lionel Reichardt / le Pharmageek
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Rescooped by Monica Vidal from Digital marketing pharma
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The Digital Health Innovator’s Mini-Handbook

The Digital Health Innovator’s Mini-Handbook | Digital Pharma Marketking | Scoop.it

Via Olivier Delannoy
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Rescooped by Monica Vidal from Digital Healthcare Trends
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Habits of Physicians Posting for Professional Purposes

Habits of Physicians Posting for Professional Purposes | Digital Pharma Marketking | Scoop.it
The following information is gleaned from
Kantar Media Healthcare Research Insights
Kantar Media is a pharma research company offering insights to drug manufacturers.

Via Ricard Robledo
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Rescooped by Monica Vidal from Pharma: Trends in e-detailing
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Seven Steps to a Digital Engagement Strategy for Physicians

Seven Steps to a Digital Engagement Strategy for Physicians | Digital Pharma Marketking | Scoop.it
As physicians increasingly turn to digital for information gathering disease, treatment and brand websites are inevitably necessary and…

Via COUCH Medcomms, eMedToday
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Data Scientists Are the New Rockstars (Infographic)

Data Scientists Are the New Rockstars (Infographic) | Digital Pharma Marketking | Scoop.it
Data scientist are the new rockstars. With 190,000 positions available, will the U.S. educational system be able to fulfill the need for big data analytics?
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How to Fix Three Common Online Marketing Mistakes

How to Fix Three Common Online Marketing Mistakes | Digital Pharma Marketking | Scoop.it
Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes...
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Pharmaceutical Sales Reps & MCM: The Way Forward | Thought leadership and innovation for the Pharmaceutical Industry - EyeforPharma

Pharmaceutical Sales Reps & MCM: The Way Forward | Thought leadership and innovation for the Pharmaceutical Industry - EyeforPharma | Digital Pharma Marketking | Scoop.it
“For us, in our market, the traditional ‘showing a visual aid and some messages’ with the HCP is dead… But the face to face meeting is certainly not. Its role, however, will be more about adding value, about finding the right patients for the right drug.” The words of this sales director at Roche UK show clearly the challenge that stands before the pharmaceutical industry’s sales organizations; a world where access to physicians is diminishing, trust in the information the industry provides is dwindling, and having a costly sales force is increasingly hard to defend.
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Rescooped by Monica Vidal from Digital Content Marketing
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Why SEO Is Actually All About Content Marketing

Why SEO Is Actually All About Content Marketing | Digital Pharma Marketking | Scoop.it

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?


Via brandinmind
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malek's curator insight, January 11, 3:58 PM

The overlap is massive

Rescooped by Monica Vidal from Pharma Communication & Social Media
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Using buyer personas to transform online marketing

Using buyer personas to transform online marketing | Digital Pharma Marketking | Scoop.it

For companies in the pharma sector struggling to become more 'patient-centric' and 'customer-centric' on social media, the creation of buyer personas can be transformative in helping to outline target customers and their needs, as well as enabling the marketing team to connect with clearly-defined characters.

If there's one challenge that drug companies, and the consultants, service providers and recruiters selling to them, face when marketing online, it is understanding their respective audiences. For drug companies, this is often framed as how to become more 'patient-centric' on social media. As patients have become more engaged with brands online, as care has become more personalised and the market has become more competitive, pharma companies have had to work out better ways to put patients at the centre of their marketing efforts.

While strides have clearly been made, it is an ongoing challenge.


Via Dinesh Chindarkar
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Rescooped by Monica Vidal from Pharmaguy's Insights Into Drug Industry News
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Infographic: Trends in Pharma Support of CME

Infographic: Trends in Pharma Support of CME | Digital Pharma Marketking | Scoop.it

Via Pharma Guy
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Multichannel Maturity - a journey for Pharma

Multichannel Maturity - a journey for Pharma | Digital Pharma Marketking | Scoop.it
Multichannel maturity - a journey for #Pharma - Deloitte #veevaeucs http://t.co/hcRCQAouZq
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Rescooped by Monica Vidal from i-Pharma Digital
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Sanofi launches a monster mobile diabetes game - PMLiVE

Sanofi launches a monster mobile diabetes game - PMLiVE | Digital Pharma Marketking | Scoop.it

Crazy monsters, bizarre furniture and weird pets are at the heart of a new mobile game from Sanofi UK for children with diabetes.

 

Available on the iPhone, iPad and Android devices, Monster Manor is a collecting game with a built-in tracker that provides positive feedback the more regularly players test and log their blood glucose levels.


Via Tom Hall, Nikos Papaioannou
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Rescooped by Monica Vidal from Strategy and Competitive Intelligence by Bonnie Hohhof
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InfoDesk Re-engineers Pharmaceutical Competitive Intelligence - Virtual-Strategy Magazine (press release)

InfoDesk Re-engineers Pharmaceutical Competitive Intelligence - Virtual-Strategy Magazine (press release) | Digital Pharma Marketking | Scoop.it

InfoDesk Re-engineers Pharmaceutical Competitive Intelligence Virtual-Strategy Magazine (press release) InfoDesk will unveil several of its newest pharmaceutical competitive intelligence (CI) workflow solutions. The new CI workflow solutions include the InfoDesk PharmaIntelligence platform, custom CI briefs, and new CI Dashboards and iWidgets.


Via Bonnie Hohhof
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