"To tweet or not to tweet?" is often the question for pharmaceutical and medical device companies when it comes to advertising their products in the burgeoning social media environment. The very specific rules the U.S.
Alfonso López's insight:
"To tweet or not to tweet?" is often the question for pharmaceutical.
“ "E-Patient" is a term used to describe individuals who use the Internet and other tools to seek out, share and sometimes create information about health and wellness. Common words used to describe E-Patients: 1.e-patient, 2. internet patient, 3. health seeker, 4. cyberchondriac. As EHR implementation and adoption becomes more commonplace across the health care environment, providers are beginning to focus more on maximizing the value from their investment. Stakeholder engagement is a critical success factor for the effective use of EHRs and other health IT and patients are one of the last, and most important, groups to get involved in this process. While EHRs continue to evolve and technologies like patient portals become more common, providers have the opportunity to drive improvements in quality by encouraging patients to become an active participant in their own care.”
As pharmaceutical companies continue to dabble in social media, patients and consumers are not waiting, and are in fact, driving health-related conversations in a variety of ways and across a variety of media, most importantly digital.A recent...
More than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant increase over the numbers from around a year ago, according to a new survey.
“ Customers don’t want to be told what they can do. What they can buy, or where and when they have to do so. They want to be able to choose. That’s why choice, to the modern consumer, is so importa…”
Via Matt Coleman
As reported in the Journal of the American Medical Association, the study indicates most wearable fitness trackers aren't accurate and aren't gaining traction, while smartphones are much more popular and easy to use.
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