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myhealthapps: a peer and patient-association recommended directory of mobile health apps

myhealthapps: a peer and patient-association recommended directory of mobile health apps | Digital pharma | Scoop.it

A directory of peer and patient-association recommended mobile health apps. Created by Patient View


Via Andrew Spong
Alexandre Gultzgoff's insight:

only 1 single app for vaccination, by a spanish IT company. Still a place for a European initiative from us....

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Andrew Spong's curator insight, November 20, 2013 2:04 AM

Some insight into whether the recommending bodies are associated with the apps in any way would be helpful -- particularly for those apps that are not free. Update: a clarification from my health apps here: https://twitter.com/my_health_apps/status/403140594886668288

PatientView's curator insight, November 20, 2013 7:53 AM

So we can live healthier lives—with the help of our smartphones

 

Why visit and trust myhealthapps.net?

 

}  All of the initial 307 apps appearing on the myhealthapps.net site have been selected by 456 distinct patient groups, disability groups or empowered consumers as their favourite apps. The reviews from these groups are supplied for each app, as well as weblinks to the groups themselves.

 

}  myhealthapps.net unique ‘heart’-rating system. The health apps on the site have been allocated ‘heart’ ratings, according to the extent that each app exhibits 5 consumer/patient needs (weighted according to level of importance). These 5 qualities are attributes that patients and the public look for from their health apps, as determined by a 2013 PatientView study of 250 patient, disability and consumer groups from 16 countries around the world. People’s requirements from health apps are: • Give people more control over their condition (or keep them healthy) • Easy to use • Can be used regularly • Allow networking with other people like them (or with people who understand them) • Trustworthy.[1] 27 of the 307 health apps included in the initial version of the website gain a top ‘heart’ rating of 5 out of 5.

 

}  myhealthapps.net is opening with 307 featured apps. This number will be increased every six months by several hundred other favourite apps from patient groups, disability groups or empowered consumers (press release to be available at the time).

 


[1]http://alexwyke.files.wordpress.com/2013/10/health-app-white-paper-to-go.pdf

 

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Digital influencer marketing can get best result for pharma - World News Report - EIN News

Digital influencer marketing can get best result for pharma - World News Report - EIN News | Digital pharma | Scoop.it
The most comprehensive geo-political news service available on the Internet, covering over 263 countries and regions, all U.S. States and Industries.

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“We don’t want another pharma website”

“We don’t want another pharma website” | Digital pharma | Scoop.it
Proliferation of websites, disappointing traffic numbers and an abundance of online content within most therapeutic areas have reduced the appetite for building new pharma websites. Here is a look at…

Via Olivier Delannoy
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Haute Autorité de Santé - Applis santé : la HAS établit 101 règles de bonne pratique

Haute Autorité de Santé - Applis santé : la HAS établit 101 règles de bonne pratique | Digital pharma | Scoop.it
Près de 50 000 applications santé sont actuellement disponibles et de nouvelles apparaissent chaque jour. Certaines proposent des conseils individualisés, recueillent des données personnelles (poids, tension, fréquence cardiaque,…), ou délivrent des informations médicales. Leur développement se fait toutefois sans cadre prédéfini, ce qui soulève de nombreuses questions concernant leur fiabilité, la réutilisation des données collectées ou le respect de la confidentialité notamment. C’est pourquoi la HAS publie aujourd’hui un référentiel de 101 bonnes pratiques pour favoriser le développement d’applications et objets connectés sûrs, fiables et de qualité.
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Rescooped by Alexandre Gultzgoff from E-HEALTH - E-SANTE - PHARMAGEEK
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Comparison of Physician and Computer Diagnostic Accuracy

Comparison of Physician and Computer Diagnostic Accuracy | Digital pharma | Scoop.it
This study compares the performance of physicians with computerized symptom checkers in diagnostic accuracy.

Via Lionel Reichardt / le Pharmageek
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Transformation Digitale 2016 - Au-delà des projets pilotes

Interview de 70 dirigeants d’entreprises françaises et internationales, membres du Comex ou de directions générales

Via GIE_GERS, Pharmacomptoir / Corinne Thuderoz
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France's Consumers Choose General Websites for Health Information - eMarketer

France's Consumers Choose General Websites for Health Information - eMarketer | Digital pharma | Scoop.it
Informal health sites outperform those of institutions
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an MSD France study which demonstrates once again the few impact pharma websites has on consumers...
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How the Blockchain is supporting Pharma with ADLT™ (Advanced Digital Ledger Technology).

How the Blockchain is supporting Pharma with ADLT™ (Advanced Digital Ledger Technology). | Digital pharma | Scoop.it
The game is no longer for banking and retail. Big Pharma, Manufacturers, Wholesalers and Logistics companies that are primary participants…
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Patient Services Survey 2016: Pharma’s Growing Opportunity - Accenture

Patient Services Survey 2016: Pharma’s Growing Opportunity - Accenture | Digital pharma | Scoop.it
We surveyed 200+ patient services executives in the pharma industry to understand where their companies are in developing patient services
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Can Pharma Develop Mobile Apps Likely to be Useful in Engaging Patients?

Can Pharma Develop Mobile Apps Likely to be Useful in Engaging Patients? | Digital pharma | Scoop.it

Minority of Apps Appear Likely to be Useful in Engaging Patients

 

[Current pharma apps are at the bottom of this pyramid. As you move up the pyramid, pharma would have a more difficult task to develop useful engaging apps for patients.]


A systematic search of the iOS and Android app stores for a broad set of medical conditions revealed 946 iOS apps and 1,173 Android apps. After removing non-health-care, non-patient-facing, non-English, and highly similar apps, 376 iOS apps and 569 Android apps remained (Exhibit 2).

Of the 376 iOS apps:

24 (6%) appeared to have limited engagement beyond traditional media66 (18%) were not relevant to the search condition33 (9%) had poor ratings or reviews, 63 (17%) were last updated prior to 201429 (8%) were otherwise not assessed to be useful.

 

Of the 569 Android apps:

89 (16%) had limited engagement56 (10%) were not relevant to the search condition8 (1%) had poor ratings or reviews, 200 (35%) were last updated prior to 201464 (11%) were otherwise not assessed to be useful.


In all, 161 (43%) iOS apps and 152 (27%) Android apps were assessed as possibly useful, of which 126 apps existed on both platforms.


Via Pharma Guy, Giuseppe Fattori, eMedToday
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US Physicians Want #Pharma Info, But would favour Email 

US Physicians Want #Pharma Info, But would favour Email  | Digital pharma | Scoop.it

In mms’ 2016 Physician Pharmaceutical Survey, doctors were asked specifically about their opinions and behaviors related to pharmaceutical marketing activities.


Via Pharma Guy, Olivier Delannoy, eMedToday
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Sean McGrath's curator insight, May 18, 2016 3:21 AM
It would be interesting to see what kind of physicians these are. I suspect the more specialist, the more interested they are in reading the information. Some countries cannot send unsolicited emails therefore excluding the physician's first choice of communication. Not very customers focused!
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Quelle blockchain pour la santé ?

Quelle blockchain pour la santé ? | Digital pharma | Scoop.it
Découverte avec le Bitcoin, la technologie « chaîne de blocs » est présentée comme un outil miraculeux. Mais peut-il s’appliquer aux protocoles de l’e-santé ?
Via Pharmacomptoir / Corinne Thuderoz
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Industry specific social media impact report - including pharma

Industry specific social media impact report - including pharma | Digital pharma | Scoop.it

Everyone loves benchmarks (and Raymond -Ed.) and TrackMaven has released a report that looks at B2B social media across 17 different industries including Pharmaceuticals, Medical, and Biotech.
The report is to be commended as it includes a list of the 316 companies used in the comparison so the reader isn't left questioning the groupings. For instance "biotech" could include many different industries such as energy but by including the 10 companies in the list we can see it's all pharmaceutical and health and so extremely relevant. Medical is dominated by MedTech device companies. @klickhealth


Via Olivier Delannoy, eMedToday
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We asked patients about their digital experience with 30 pharma brands… – Digital Innovation – DRG

We asked patients about their digital experience with 30 pharma brands… – Digital Innovation – DRG | Digital pharma | Scoop.it
What do patients think of pharma brand digital content and services? Can they find them? How do they feel about them and what do they do as
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How to Succeed as “Chief Digital Officer” in Pharma? #CDO 

How to Succeed as “Chief Digital Officer” in Pharma? #CDO  | Digital pharma | Scoop.it

The life-sciences industry is embracing digital to unlock innovation. We spoke to ten digital leaders at global pharmaceutical companies to understand how they focus their efforts.

 

The conviction that competitive differentiation will require effective digital initiatives has led many life-sciences companies to create a new leadership role, chief digital officer (CDO), to guide their digital initiatives.

 

To understand how these leaders see the digital future and how they are managing for success, we spoke to CDOs and their equivalents at ten pharma companies. These conversations suggest three imperatives for digital efforts: focus on the team applying the tools, not on the tools themselves; make bold, disruptive bets; and optimize the portfolio of initiatives to achieve company priorities, while taking finite resources into account.

 

The three imperatives are:

 

Focus on teams and capabilities, not toolsMake bold, disruptive betsOptimize the portfolio

 

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Via Pharma Guy, ILO's Communications, Pharmacomptoir / Corinne Thuderoz
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Pharma Guy's curator insight, March 11, 7:47 AM

This article appears to be talking about CDOs with customer-facing exposure (e.g., experts who “Creating intuitive interfaces so executives, physicians, or patients can use—and help improve—the tools will be mostly a design and marketing challenge.”). I don’t think I know any such CDOs employed by an actual Big Pharmaceutical company (most CDOs quoted in this article are CEOs or CDOs of small companies aligned with the pharma industry and not any of the big pharma companies). My Pharma Twitter Pioneer list (https://twitter.com/pharmaguy/lists/pharma-twitter-pioneers/members), which includes pharma executive active on Twitter and which is likely to include CDOs, has ZERO members (out of 316) who are CDOs.

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Closing the digital gap in pharma | McKinsey & Company

Closing the digital gap in pharma | McKinsey & Company | Digital pharma | Scoop.it
New research on the digital maturity of pharma, relative to other industries, reveals clear opportunities to improve performance by better connecting digitally with patients and physicians.

Via Lionel Reichardt / le Pharmageek, Pharmacomptoir / Corinne Thuderoz
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Big pharma: une étude sonde les stratégies gagnantes sur les réseaux sociaux

Big pharma: une étude sonde les stratégies gagnantes sur les réseaux sociaux | Digital pharma | Scoop.it

PARIS (TICpharma) - Si les laboratoires pharmaceutiques ont compris l'intérêt de communiquer sur les réseaux sociaux, peu d'entre eux réussissent à convertir cette présenc

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Which drugmakers have the healthiest presence on social media?

Which drugmakers have the healthiest presence on social media? | Digital pharma | Scoop.it
A study of the social media activity of pharmaceutical firms finds that Lilly is the most active, but Novo Nordisk and Boehringer Ingelheim have better engagement.
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is social media presence a marker for pharma digital transformation?
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GSK looking to build gamification into pharmacy digital experience - Mumbrella

GSK looking to build gamification into pharmacy digital experience - Mumbrella | Digital pharma | Scoop.it
The coming together of healthcare giants Glaxo Smith Kline and Novartis to create a consumer health care division will see the company trying new digital i
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DTC in pharmacies, the right way for pharma directly interacting with patients?
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5 Google Analytics metrics pharma marketers should know - Pharmacologie

Are you leveraging Google Analytics to it's fullest to understand how your website is performing? Read the 5 metrics that a pharma marketer should know.
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Grâce à la blockchain, il veut contraindre les laboratoires médicaux à la transparence

Grâce à la blockchain, il veut contraindre les laboratoires médicaux à la transparence | Digital pharma | Scoop.it
Afin d'éviter les manipulations des protocoles d'essais cliniques, un chercheur britannique a mis au point une technique infalsifiable à l'aide de la blockchain.
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Bockchain concept and application could be complex to understand for everyone. Here is  concrete example of how this could impact pharma's ways of working.
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Doctors can tweet and Facebook... but they need to be careful - say new guidelines - #hcsmeufr

Doctors can tweet and Facebook... but they need to be careful - say new guidelines - #hcsmeufr | Digital pharma | Scoop.it
Irish doctors are free to be on social media sites like Twitter and Facebook- but they need to be careful of what they say.

Via Isabelle Delignière-Léglise
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The 3 D's of Pharma Digital Marketing: Discover, Design, Deliver

The 3 D's of Pharma Digital Marketing: Discover, Design, Deliver | Digital pharma | Scoop.it

According to McKinsey research, companies with advanced digital capabilities grow revenues twice as fast as peers and deliver 25% greater total returns to shareholders annually. According to the authors of a new e-book, "today's commercial mix should reflect the fact that people are now viewing digital channels close to 50% of the time, and, even more importantly, that those people seek real engagement in regards to their care.

This article is a review of the e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age. The book notes that while the world has experienced an "explosion of health-oriented digital activity," there has been a simultaneous decline in pharma growth. The authors hope that most leaders of pharmaceutical companies can find new insights and approaches in their book.

Topics (partial list):

Pharma's Digital QuotientOut-of-Sync Pharma Marketing?Be More EngagingThink in 3DTest and Learn

 

The full version of this article is available to subscribers. Subscription is free. Subscribe here.


Via Pharma Guy, Philippe Marchal, eMedToday
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How pharma can win in a digital world | McKinsey & Company

How pharma can win in a digital world | McKinsey & Company | Digital pharma | Scoop.it
The digital revolution is well under way for pharma companies. We spoke with 20 leading executives to find out how they cope--and what they do to stay ahead.
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Pharma marketers should use storytelling to improve the industry’s reputation

Pharma marketers should use storytelling to improve the industry’s reputation | Digital pharma | Scoop.it
Times are tough for pharma marketers.
Via eMedToday
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Patient Services Survey 2016: Pharma’s Growing Opportunity - Accenture

Patient Services Survey 2016: Pharma’s Growing Opportunity - Accenture | Digital pharma | Scoop.it
We surveyed 200+ patient services executives in the pharma industry to understand where their companies are in developing patient services

Via Olivier Delannoy, eMedToday
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