Boehringer Ingelheim has announced the beta launch of its first social game on Facebook, called Syrum. Syrum will be a new and evolving platform for the research-driven pharmaceutical company to inspire and educate in a changing digital world. In development for more than two years, Syrum has been specifically designed to demonstrate the complex processes around medicine research and development through gaming mechanics. It aims at promoting science and innovation to the digital community in a fun and engaging way.
"The use of gaming in education has been put to effective use all over the world as more organisations appreciate that humans are better motivated and stimulated by interaction, fun and engagement", says Dr Jez Rose, behavioural psychologist from Buckinghamshire, United Kingdom. "Syrum is a fantastic example of how fun gaming can be used to provide educational delivery, whilst maintaining interest and engagement through a logical, platform learning style."
Syrum allows players to create and run their own pharmaceutical company, using a virtual laboratory to discover and develop imaginary medicines to improve the health of the world. Molecular compounds can be developed and then traded with other players. In each ‘chapter’, the player has to solve a particular problem, whether a disease or a pandemic. The goal is to discover cures by first creating a stable medicine, conducting a clinical trial and finally bringing the medicine to the market.
"The research driven pharmaceutical industry is immersed in education - whether aimed at medical or pharmaceutical professionals or providing information directly to the public," says John Pugh, Director of Digital at Boehringer Ingelheim. "Gaming is an experimental way for Boehringer Ingelheim to do this. The challenge is to do this in a truly engaging, educational and entertaining way that immerses the player."
Syrum is built on Facebook, and has already generated a high level of interest, both within the pharmaceutical industry and amongst gamers. More than 1,000 people have already signed up to play in advance of the launch via the website www.syrum-game.com.
The game is launched first in a beta format outside the US and Canada to actively encourage feedback from the players and will be constantly developed based on the players’ ideas and thoughts.
The official global launch of Syrum is planned for 2013.
Pakistan Pharmaceutical Industry is not only playing a key role in promoting and sustaining development in the vital field of medicine within the country, but also all set to take on the international markets. This was stated by Mian Zaka-ur-Rehman, the candidate of National Pharmaceutical Alliance for the office of Chairman in the elections of Pakistan Pharmaceutical Manufacturers' Association (PPMA) at a reception.
During my spring 2012 internship, I took on a variety of projects at NN/LM PSR. One of these projects included making modifications to the existing 'Helping Older Adults Search for Health Information Online: A Toolkit for Trainers' (http://nihseniorhealth.gov/toolkit/toolkit.html) to create a toolkit targeting adults, especially those with low literacy skills.
Medical information is often dense, complex, and filled with jargon. Readers of all literacy levels benefit from straightforward, plain language and easy-to-read health information. But this course will be focused mostly on helping individuals with below basic and basic literacy levels seek out health information online. The ultimate goal of the course is to help individuals to locate accurate and authoritative health information which will lead them to make better decisions regarding their own health, resulting in changes in behavior and their whole well-being.
The end result will be an Internet training program to help adults with low literacy find answers to their health questions. Just like its predecessor, it will be a free, downloadable Toolkit for Trainers that accomplishes three valuable goals; teach computer skills to beginners, introduce adults to high quality, easy-to-understand online health information, and help them build Internet search and evaluation skills at the same time.
'I am weary of digital healthcare conference organisers spamming hashtags such as #hcsmeu with weasel-worded tweets promoting their events.
I am of the opinion that these organisations contribute little of value to the health conversation on the social web whilst assuming that they have the right to raid the vehicles through which others share information and conversation for their own commercial purposes.
For everyone’s good, I believe that digital healthcare conference organisers should add the hashtag #ad to any tweet that resolves to a URL containing details of a commercial conference in order that regular users of the hashtag can identify that the link they are inviting them to visit is an advert.
If a reader is in full possession of the facts about the link that they are considering clicking on, the post may no longer be deemed spam.
If a post does not foreground the fact that the URL resolves to a promotional page for a commercial conference, they are publishing link-bait spam.
So: should conference promoters include the #ad (‘advert’) hashtag in tweets containing URLs that resolve to commercial conferences?
Yes, or no?'
[AS: Click on the link in the title above to be taken to the one-click poll. No registration or other actions required.]
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