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Rescooped by Scott Lewis from The Future of the Digital Agency
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Advertisers Vent On Agencies

Advertisers Vent On Agencies | Digital Partnerships | Scoop.it

MediaPost Pub.10-24-12 - Corporate America is questioning the return on their advertising investment, says the report, and agencies continue to struggle to prove their value. There is an impatience for efficiency and effectiveness, and there are higher expectations of accountability.
Read more: http://www.mediapost.com/publications/article/185620/advertisers-vent-on-agencies.html#ixzz2AE8XIAON

 

 


Via Kathy Szczesny
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