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AerTweet Campaign Celebrates Advertising Week's 10th Anniversary - Digital Signage Connection

AerTweet Campaign Celebrates Advertising Week's 10th Anniversary - Digital Signage Connection | Digital On Your Hands | Scoop.it
Digital Signage Connection AerTweet Campaign Celebrates Advertising Week's 10th Anniversary Digital Signage Connection "The proliferation of social networks has taken OOH to new heights, positioning the medium to emerge as a key advertising option...
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Adobe Digital Marketing Blog | How to Obtain Insights from Data | #TheMarketingAutomationAlert

Adobe Digital Marketing Blog | How to Obtain Insights from Data | #TheMarketingAutomationAlert | Digital On Your Hands | Scoop.it

How can you estab­lish this Zen-like state with your cam­paigns and data?

 

If you pre­pare a data query that has no rel­e­vance to the task at hand, mean­ing­less infor­ma­tion is returned that will cloud and obscure any insights you might have gained. You will fall into an end­less loop of con­tin­ual pro­cess­ing that will not illu­mi­nate use­ful insights. “Stu­pid data.”

 

Data will self-perpetuate if you effec­tively build capac­ity from the start. All mar­ket­ing efforts begin with the com­mon step of set­ting data-driven goals for suc­cess. You must get into the habit of mon­e­tiz­ing the data you have already collected.

 

The the­ory of SMART (spe­cific, mea­sur­able, attain­able, rel­e­vant, and timely) data will soon become irre­place­able in your day-to-day life and tasks. By apply­ing this type of crit­i­cal think­ing to your data analy­sis, you will cre­ate the foun­da­tion of a closed-loop data evaluation/reevaluation process.

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marketingIO's curator insight, September 24, 2013 11:04 PM

At first, I was a bit dismayed by the article relative to the its title. However, there's value: it always starts with clear stated goals and objectives, then finding the data that help you achieve. So SMART makes complete sense, and you need to ask if you're prepared not to be buried by useless data.

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Email Marketing is Changing – The Rise of Mobile and Triggered Emails | KISSmetrics Infographic | #TheMarketingAutomationAlert

Email Marketing is Changing – The Rise of Mobile and Triggered Emails | KISSmetrics Infographic | #TheMarketingAutomationAlert | Digital On Your Hands | Scoop.it
Email marketing has been used for years to keep in contact and maintain relationships with customers. Lately, with the increasing use of smartphones, we’ve seen the effectiveness continue to rise.


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marketingIO's curator insight, September 24, 2013 9:38 PM

You MUST think mobile first...MUST!

Stephen Daniels's curator insight, September 15, 2014 1:01 PM

Email marketing continues to be effective for those who are adjusting for the mobile market. To ensure the receiver opens an email, it’s important for it to be short, catchy and curiosity provoking. It has also been proven effective, with higher open rates, to send triggered emails. These are behavioral, based on actions such as opening an account, putting an item in your shopping cart, viewing a product or completing an order. By formatting these emails to the mobile market, markets can achieve higher opening rates. This has become increasingly important because there had been over a 40% increase in open rates for mobile devices in 2012. It’s extremely important to format mobile emails because in 2013 there was a 29% increase in people deleting messages and a 50% increase in people unsubscribing to an email if it is poorly formatted. In an increasingly mobile world, marketers need to continue adjusting to the ever changing mobile market.

Cassandra Roderick's curator insight, October 2, 2014 11:11 PM

This post is reviewing the effectiveness of email marketing in today's smartphone world. With so many consumers going to their smartphones to view their emails, it's becoming more of an inconvenience for them to look at an email that isn't formatted for cell phones. They are more likely to delete the email if they have to take the time to zoom in to read it, or if all of it doesn't come through the email.

They have found that it's important for marketers to format the emails so that it's simple, easy to read, and doesn't go overboard on the graphics. It's already hard enough for some people to read on their small screens, but yet they insist on it because it's so convenient. It'll help the consumer find out right away if they're interested or not, if the marketer is able to make it straight and to the point. 

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Mobile Apps, Card Interfaces, And Our Opposable Thumbs ...

Mobile Apps, Card Interfaces, And Our Opposable Thumbs ... | Digital On Your Hands | Scoop.it
This is a post about “cards” as an interface in mobile apps. I am not a designer. I am also unable to mention every single app that uses cards -- feel fre..
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Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results - MarketingLand | #TheMarketingAutomationAlert

Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results - MarketingLand | #TheMarketingAutomationAlert | Digital On Your Hands | Scoop.it

Digest...


A new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing strategy, but only 25 percent are measuring the results of their social media content marketing efforts.

 

The survey covered a number of content marketing trends, focusing on how organizations produce and distribute content. According to the findings, the number one reason marketers are implementing content marketing initiatives is to engage customers and prospects, with 68 percent of respondents claiming it is their primary goal.

 

For the organizations leveraging content marketing programs, 48 percent say their efforts are resulting in engagement with customers and prospects, and 41 percent are seeing an increase in brand awareness.

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marketingIO's curator insight, September 24, 2013 10:28 PM

Hoping you're not part of the 75% who are not measuring the results of social media content: I'm beating that dead horse senseless. Other than that, I don't think there's any surprise here, and there are more charts and tables available at MarketingLand as well as in the original study. If you need justification as a part of your 2014 business case, this should help.