Digital Nomads
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The surprising truth of millennial marketing 

The surprising truth of millennial marketing  | Digital Nomads | Scoop.it

Yahoo7 has rewritten the rules on marketing to millennials, revealing many of their digital habits are very similar to Generation X and Baby Boomers. In a new report drawing from a range of studies, data and proprietary Yahoo7 research, it showcased seven key themes in which the 18-34 year old generation was more similar than different in their use and engagement with digital media. Among the themes:

 

Digital daily habits.Social media.Mobile.Brand reach.Video.Emotional reaction to creative.Effectiveness of advertising. 

 

Find out more.


Via Tourism Australia
Vagabond Lifestyles's insight:
The habits maybe the same but the time and mediums show a huge difference
 
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Ariane Benard Mechler's curator insight, March 11, 10:52 AM

Pas si différents que cela les Millennials?

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Five Years Without a “Real” Job – What You Should Know About Digital Nomads

Five Years Without a “Real” Job – What You Should Know About Digital Nomads | Digital Nomads | Scoop.it
My thoughts about celebrating the fifth anniversary of my decision to leave the corporate world and become a professional travel blogger.
Vagabond Lifestyles's insight:
Not your typical nomad.  Lessons from an ex DC Lobbyist.
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Are your customers millennials or just highly evolved?

Are your customers millennials or just highly evolved? | Digital Nomads | Scoop.it

In this Marketing mag article, Anjali Lai explores the nuanced picture of consumers beyond traditional demographic categories such as generation. The first step on a company's path to thriving in this environment is understanding customers accurately - specifically, identifying how consumer expectations are changing and how quickly. Forrester has analysed its years of consumer data and found that, globally, consumers are evolving in five important ways:

 

Willingness to experiment.Self-efficacy.Digital/physical integration.Information savviness.Device usage.

 

These five key shifts explain changing consumption trends and lead to a sense of customer empowerment: consumers are willing to experiment, reliant on technology, inclined to integrate digital and physical experiences, able to handle large volumes of information and determined to create the best experiences for themselves. Find out more.


Via Tourism Australia
Vagabond Lifestyles's insight:
So what is the trend?
 
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What part of the hotel experience is the most talked about on social media?

What part of the hotel experience is the most talked about on social media? | Digital Nomads | Scoop.it
Consumption and relaxing are the most popular activities that hotel guests will post about on social media, rather than ranting about staff.

Via Wendy Forbes
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Yoga for translators and digital nomads - Community blog

Yoga for translators and digital nomads - Community blog | Digital Nomads | Scoop.it
Take a breather and learn 5 easy yoga poses and techniques from Lara, Gengo's Community Manager and a certified yoga instructor.
Vagabond Lifestyles's insight:
If you have been sitting behind a computer for too long, you may want to stretch around a bit
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Digital travel marketing: best practices

Digital travel marketing: best practices | Digital Nomads | Scoop.it

In today's vast and increasingly complex digital marketing landscape, travel brands now have more ways than ever to target, reach and engage niche audiences. This is largely due to the abundance of data and the variety of strategies, channels and tactics available in the digital space. With so many options also comes the challenge for marketers of identifying and executing best practices in the digital market space, rather than merely trying to keep pace with industry trends. The steepest of these challenges is the rapidly evolving nature of digital travel marketing’s many platforms and channels, and how brands can best understand and synthesise the infinite amount of information they provide about their desired audiences and how best to engage them. This article outlines how to build a digital marketing platform on pillars of best practices - proven approaches, strategies and tactics to master some of the most critical areas in the space: native, video, social, mobile and email.


Via Tourism Australia
Vagabond Lifestyles's insight:
... and Tribal marketing biz model
 
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The surprising truth of millennial marketing 

The surprising truth of millennial marketing  | Digital Nomads | Scoop.it

Yahoo7 has rewritten the rules on marketing to millennials, revealing many of their digital habits are very similar to Generation X and Baby Boomers. In a new report drawing from a range of studies, data and proprietary Yahoo7 research, it showcased seven key themes in which the 18-34 year old generation was more similar than different in their use and engagement with digital media. Among the themes:

 

Digital daily habits.Social media.Mobile.Brand reach.Video.Emotional reaction to creative.Effectiveness of advertising. 

 

Find out more.


Via Tourism Australia
Vagabond Lifestyles's insight:
The habits maybe the same but the time and mediums show a huge difference
 
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Ariane Benard Mechler's curator insight, March 11, 10:52 AM

Pas si différents que cela les Millennials?

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Globetrotting Digital Nomads: The Future Of Work Or Too Good To Be True?

Globetrotting Digital Nomads: The Future Of Work Or Too Good To Be True? | Digital Nomads | Scoop.it
a ‘digital nomad’, a new class of workers who combine travel and working from anywhere with an internet connection
Vagabond Lifestyles's insight:
a ‘digital nomad’, a new class of workers who combine travel and working from anywhere with an internet connection
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Digital Nomads, You Need to Know about These 6 World Cities | Go Overseas

Digital Nomads, You Need to Know about These 6 World Cities | Go Overseas | Digital Nomads | Scoop.it
Looking for a great place to live as a digital nomad? Then you need to know about these six world cities that are both affordable and easy for digital nomads to live in.
Vagabond Lifestyles's insight:
Keep in mind this awesome cities to visit while vagabonding as a Digital Nomad
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5 Reasons Why Being a Digital Nomad is Not For Me - Ali's Adventures

5 Reasons Why Being a Digital Nomad is Not For Me - Ali's Adventures | Digital Nomads | Scoop.it
Being a travel blogger has put me into this alternate universe where it's perfectly normal to work online from any corner of the world that gets internet. Where
Via RichPolanco
Vagabond Lifestyles's insight:
Reality is that vagabonding is not for everyone!
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Wellness tourism booming offering unlimited options

Wellness tourism booming offering unlimited options | Digital Nomads | Scoop.it
It's the fastest growing form of travel with “wellness tourism” now estimated to be worth US$563 billion every year.

Via Fusion Tourism
Vagabond Lifestyles's insight:
The not so new and emerging travel option
 
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How to Draw Millennials to Your Hotel

How to Draw Millennials to Your Hotel | Digital Nomads | Scoop.it
How to Draw Millennials to Your Hotel

Via Are Morch, Wendy Forbes
Vagabond Lifestyles's insight:
Millennials, more power to them
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4 Reasons Why Smart Companies Are Going Remote – Medium

4 Reasons Why Smart Companies Are Going Remote – Medium | Digital Nomads | Scoop.it
As someone who loves and is lucky to live near the ocean, I enjoy occasionally working remotely near the beach, with a cup of coffee and a…
Vagabond Lifestyles's insight:
It is a fact!!! US worker are going remote 
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7 Top Twitter tips for hoteliers

7 Top Twitter tips for hoteliers | Digital Nomads | Scoop.it
About 150 million Twitter users follow brands, making it an ideal platform for savvy marketers to build a meaningful relationship with their audience.

Via Wendy Forbes
Vagabond Lifestyles's insight:
Great tips, not just for hoteliers but every biz
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What’s The Perfect Recipe For A Digital Nomad?

What’s The Perfect Recipe For A Digital Nomad? | Digital Nomads | Scoop.it
Digital Nomadism – overhyped nonsense, or the ultimate way to work? If you have dreamt about jumping on a plane to a far-flung location, and feeling the sand between your toes as you tap away on yo…
Via RichPolanco
Vagabond Lifestyles's insight:
Things to take in consideration before jumping in.
 
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Top 5 Cities in Eastern Europe for Digital Nomads

Top 5 Cities in Eastern Europe for Digital Nomads | Digital Nomads | Scoop.it
As a digital nomad, location independence allows one to optimize their cost of living by moving to a new location. But not all cities are ideal for those who are looking to live cheaply while build…
Vagabond Lifestyles's insight:
Top 5 Cities in Eastern Europe for Digital Nomads
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Building Audience Trust In Digital Marketing

Building Audience Trust In Digital Marketing | Digital Nomads | Scoop.it
Trust is one of the most foundational components of digital marketing and brand content. How do you build trust with your target audience? Be consistent and

Via Robert Caruso
Vagabond Lifestyles's insight:
 Key ingredient to build your brand.
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Robert Caruso's curator insight, March 29, 9:07 AM
Trust is one of the most foundational components within relationships and there is really no difference when it comes to digital marketing and brand content. If you don’t trust a person or a brand, your relationship with them will take on predictable patterns that impact how you engage or not. Increased trust with a person or brand will often lead you to interact, engage and consume content that the brand produces more frequently. A lack of trust for a brand or person will clearly drive a divide between them and you, causing you to often ignore their content.
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Why You Should Always Travel As a Temporary Local

Why You Should Always Travel As a Temporary Local | Digital Nomads | Scoop.it
Veteran digital nomad Mike Elgan shares some of the secrets to becoming a permanent world traveler.
Via RichPolanco
Vagabond Lifestyles's insight:
 Better perception of how we travel and live as digital nomads
 
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Minimalist DIY Travel ESSENTIALS | PRO Packing Tips ✈�

Our MINIMALIST carry on ESSENTIALS for travel packing. These hacks and tips give YOU the ultimate travel packing list. Everything you need and nothing yo

Via Fusion Tourism
Vagabond Lifestyles's insight:
Really cool video on what to carry
 
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Emerging travel trends to watch in 2017

Emerging travel trends to watch in 2017 | Digital Nomads | Scoop.it

Cheapflights.com.au has compiled its top five global travel predictions for 2017. From bigger and better airports to more international travel, Australians are set to encounter many exciting developments in 2017. Among the predictions include:

 

Unbundled airfare for the win.Golden age for international travel.More airport innovation and investment.Portable travel search.Decline of the generic holiday.

 

2017 will see an uptick in people looking to travel with purpose:

Living like a local - the search for a more personalised and authentic experience.Working holiday - combining work and travel.Ecotourism - seeing destinations that are endangered and supporting tourism services that sustain vulnerable lands and species.
Via Tourism Australia
Vagabond Lifestyles's insight:
 This trends will make travel cheaper and more convenient. No excuses not to travel.
 
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Best travel sites and apps of 2017

Best travel sites and apps of 2017 | Digital Nomads | Scoop.it

This Huffington Post article outlines twelve of the best travel sites of 2017, popular with travel bloggers and backpackers alike. These apps take care of every part of the travel process, from finding the cheapest flight to planning day-to-day activities. Among the examples include:

 

Sygic Travel - lays out attractions by city on a map. Click on each one for a description and a list of tours which can be booked on the spot.Utrip - this site creates a day-by-day itinerary tailored to your interests, factoring in desired destination, budget and factors such as dining, history, shopping and saving money.Roadtrippers - includes an interactive map of restaurants, attractions, hotels, natural wonders and 'weird stuff' along your road trip route.TripIt - keeps details for your flights, hotels, car rentals, restaurant reservations and other travel plans in one clean, convenient place so they can be accessed with ease.
Via Tourism Australia
Vagabond Lifestyles's insight:
Awesome tools to plan your next trip around town or around the globe.
 
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Hotel marketing trends for 2017

Hotel marketing trends for 2017 | Digital Nomads | Scoop.it

Hotel marketing specialist Net Affinity has come up with its 17 big trends for 2017. The insights from the Dublin-based company includes some of the tips you might expect such as those around mobile and mobile payment as well as other less expected ones such as the rise of Bing and Instagram. The company is forecasting much ecommerce via Instagram as the image-sharing service has begun working with leading retail brands. New Affinity sees further commercial opportunities arising for hotel marketing via Snapchat and Facebook. Two additional trends highlighted are how voice search might impact SEO and the rise of video as well as live streaming of content via services available on Facebook, Instagram and other media. Find out more.


Via Tourism Australia
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7 Must Read Books for Every Digital Nomad – Go Go Places

7 Must Read Books for Every Digital Nomad – Go Go Places | Digital Nomads | Scoop.it
7 Must Read Books for Every Digital Nomad https://t.co/mBPICQcYbT #LivingAdventure https://t.co/byMPjA3KVE
Via RichPolanco
Vagabond Lifestyles's insight:
This is where your Digital Nomad / Vagabond Lifestyles begins.
 
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From Debt to Digital Nomad in 1 Year - Money Nomad

From Debt to Digital Nomad in 1 Year - Money Nomad | Digital Nomads | Scoop.it
Introduction – The Reality of Debt Debt surrounds our entire world. You have a debt instrument in your wallet or purse. You probably drove a piece of debt t
Via RichPolanco
Vagabond Lifestyles's insight:
Hitting the nail on the head!  Crushing dead is what stops all kinds of people from moving on.
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2016 Suitcase Entrepreneur Annual Survey Results

2016 Suitcase Entrepreneur Annual Survey Results | Digital Nomads | Scoop.it
I share the 2016 Suitcase Entrepreneur Annual Survey Results, kthe key takeaways and more importantly what you can expect as a result of better understanding what you need, want and desire.
Vagabond Lifestyles's insight:
There you have it!  Takeaway point that are holding you back
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How to Use Google to Plan Your Trip

How to Use Google to Plan Your Trip | Digital Nomads | Scoop.it
Google Maps revolutionized how you get from point A to point B. Google Trips aims to to do the same for how you vacation.
Via RichPolanco
Vagabond Lifestyles's insight:
Cool app
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