Statistics on mobile usage and adoption to inform your mobile marketing strategy "Mobile to overtake fixed Internet access by 2014" was the big headline f. Marketing topic(s):Mobile marketing analytics.
In advance of the expected new iPhone launch taking place on September 12th, app analytics firm App Annie has taken a look at some of the traction Apple's Newsstand is seeing in terms of both revenue and downloads.
"In order to benefit from digital media and the disruption created by the social web, content companies and publishers have to think differently about what they do, John Borthwick of Betaworks told attendees at paidContent 2012 in New York on Wednesday"
Why? Because thinking about it as information puts more focus on the value or the service rendered to consumers.
Forbes has been reinventing itself ever since it acquired Lewis DVorkin's media startup in 2010 -- and while there have been some stumbles, the magazine has shown how a traditional media entity can take advantage of the social web and the way that...
This is a guest post on TechCrunch.com from Mitch Lazard, the CEO of mobile news reader Taptu. As such he has an interesting experience dealing with media publisher but interestingly he's been working for one himself: CNN.
The way some Media publishers embrace she iPad and new technologies is all wrong, he says, as they miss some of the critical things to have a successful strategy in the mobile/social world where content evolves today. Even if this is seen with a mobile focus, a lot of what he writes is generic and relevant beyond the mobile opportunity. Interestingly he highlights the role of curators as news DJ and as a force some Media Publishers tend to underestimate.
Forbes Inside Forbes: The Rise of the Entrepreneurial Journalist in a World Seeking ... Forbes Content is everywhere, produced by everyone, not just those who own the presses or control the airwaves or cables.
London, England – Dave Hicks is the tablet edition art director behind the iPad app from UK tech magazine T3, and he today revealed the secrets being the success of the iPad app, even though he admits that the future of the Android version could be...