What role can mobile phones play in distributing a survey and collecting feedback and data from respondents? In particular, how can we use mobile technology to reach out to and engage individuals in developing countries that
Here are five findings on the ways mobile phones have been leveraged for distributing the My World 2015 survey:
1. About 20% of over 2 million votes have come in via mobile phones.
2. Over 70% of the mobile phone respondents live in developing countries. These participants came from nations that score low on the Human Development Index (versus 31% in the overall survey).
3. More men have responded via mobile than women. (at a rate of 2 male respondent for every one female), and respondents via mobile tend to prioritize better job opportunities at a slightly higher rate than the majority of respondents.
4. Mobile distribution benefited heavily from local and international partnerships and, as with the web, more immediate and centralized collection of the data was possible. In implementation, the mobile phone promotion and distribution of the survey differed slightly from the pen-and-paper and web distribution of the survey.
5. A survey is only as effective as its promotion and distribution. Local and international partnerships helped distribute the survey through targeted high tech, low tech and no tech campaigns. Promotion for all three of the survey distribution methods included integrated campaigns targeting specific national and regional audiences as well as ongoing global efforts to raise awareness and foster interest in the survey.