Digital News for the Roofers

Miso debuts a new social TV app called Quips for sharing your favorite TV moments...

Via Allison Tyler

This Case Study expands on an earlier case study, 'Simple, Elegant Genius: The BBC's Transmedia Sherlock' Part 1, which can be found here:

 

http://1001tales.posterous.com/simple-elegant-genius-the-bbcs-transmedia-she

 

View all of TMC_RKit’s Presentations, Including case studies on The Hunger Games, Robot Heart Stories, Choco-locate....

Via siobhan-o-flynn

Join Brian and he talks with the SVP of Digital for USA about the current and future landscapes of #SocialTV

Via Stefan Lubinski

"Transmedia — the telling of a story across multiple platforms and formats — is a concept we’ve embraced at Walt Disney Imagineering for decades. As the leader in the themed entertainment industry, we want to encourage the transmedia design community to expand the art of immersive storytelling — and that’s where you come in! Walt Disney Imagineering Research & Development wants to work with innovative storytellers willing to push the limits to create fully immersive worlds where guests can explore, play and discover deep narratives."

Via The Digital Rocking Chair

Simon Staffans: "So, the last night in Cannes once again as MIPCOM 2012 is done and dusted, and once again there is that feeling of things moving slowly in the right direction" ...

 

Image: Angry Birds and Star Wars

Via The Digital Rocking Chair

Forget talking about television and the second screen says Le Monde. The new epithet of choice is "enriched" televison where all devices are preordained to work with TV content and deliver an enhanced experience. France Television already has a team of 10 people working  on new transmedia narratives and French commerical broadcaster M6 is advocating the feedback loop created between audiences and producers by social TV.

Via Nicholas Barr

Mark Wilson: "Remember when we said that Google Glass needed Gucci and Prada to reinvent its tech as cool? Well, apparently they took the advice pretty literally."

Via The Digital Rocking Chair

Which TV shows generate the most buzz on social media networks? Find out each week from our social TV chart.

Via Richard Kastelein & Adriana Hamacher

Natan Edelsburg: "Here are two of the major components that Campfire has cooked up with Cinemax to unleash the shows themes, characters and more to potential viewers" ...

Via The Digital Rocking Chair

Amy Jo Martin: "Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons. In fact, these lessons apply to practitioners in any major medium (radio, film, television, journalism)" ...

Via The Digital Rocking Chair

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."

Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

Via Karen Dietz