Key Media Insights
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Key Media Insights
Collecting here latest key Media insights (Online, SocialMedia, Mobile, Print, Outdoor...)
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LinkedIn Releases New Mobile App for Recruiters

LinkedIn Releases New Mobile App for Recruiters | Key Media Insights | Scoop.it
LinkedIn rolled out a pair of new mobile recruiting tools on Wednesday, building out the company's mobile presence to accommodate the 33% of users who visit the site using smartphones LinkedIn announced Recruiter Mobile at the company's Talent...

Via Thomas Faltin
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66% of Internet Users in 1996 Were in the U.S.

66% of Internet Users in 1996 Were in the U.S. | Key Media Insights | Scoop.it
In 1996, a full 66% of Internet users lived in the U.S. Seventeen years later, the country is only home to 13% of Internet users.
The largest chunk of web surfers now lives in Asia, home to 42% of users in 2012.
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Airline passengers say yes to technology but mobile usage still low

Airline passengers say yes to technology but mobile usage still low | Key Media Insights | Scoop.it
More than 90% of airline passengers say technology helps them when traveling but using a smartphone for travel services has… (Japan Today: Travel › Airline passengers say yes to technology but mobile usage still low: More than 90% of ai...
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Should Your Company Be on Google+?

Should Your Company Be on Google+? | Key Media Insights | Scoop.it
For the last few years, social media experts have heavily debated Google+ and its role among the big social media platforms.
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Why brands and agencies are not buying mobile ads

Why brands and agencies are not buying mobile ads | Key Media Insights | Scoop.it
Howie Schwartz is founder/CEO of Human Demand
By Howie Schwartz
Why is mobile advertising only 5-10 percent of the average brand or agency digital budget today when media consumption and time on the device is so much higher?
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Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore | TechCrunch

Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore | TechCrunch | Key Media Insights | Scoop.it
It's beautiful, it's addictive, and now Pinterest is having its glorious hockey stick moment. TechCrunch has attained exclusive data from comScore showing Pinterest just hit 11.7 million unique monthly U.S.
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Interactive Video Ads Create Two-Way Communication

Interactive Video Ads Create Two-Way Communication | Key Media Insights | Scoop.it
Interactive video ads offer engagement between viewer and advertiser. The format is relatively new but growing fast, according to a new eMarketer report, and there are best practices for how to approach this ad unit with potentially big payoff.
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UK Moms Put in the Time on Social

UK Moms Put in the Time on Social | Key Media Insights | Scoop.it
UK females lead males in terms of time spent on social, and UK moms spend the most time of all on social sites, research finds. Facebook and YouTube are the most popular social sites for UK moms, followed by Twitter and Tumblr.
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Vdio launches free Korean TV shows in the wake of Viki’s acquisition

Vdio launches free Korean TV shows in the wake of Viki’s acquisition | Key Media Insights | Scoop.it
Talk about good timing: Vdio, the video subscription service launched by Skype co-founder Janus Friis, just added around 20 Korean TV shows to its catalog. The shows can be watched for free, in HD, without any ads, and with English subtitles.
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Chinese Internet Giant Baidu Enters The Smart TV Wars With Launch Of TV+

Chinese Internet Giant Baidu Enters The Smart TV Wars With Launch Of TV+ | Key Media Insights | Scoop.it
Baidu, the Internet giant that operates China’s largest search engine, has launched its own smart TV to compete with rival platforms from Alibaba, as well as other companies including Xiaomi, Samsung and Apple.
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Telegraph.co.uk - Telegraph online, Daily Telegraph, Sunday Telegraph - Telegraph

Telegraph.co.uk - Telegraph online, Daily Telegraph, Sunday Telegraph - Telegraph | Key Media Insights | Scoop.it
Latest news, business, sport, comment, lifestyle and culture from the Daily Telegraph and Sunday Telegraph newspapers and video from Telegraph TV.
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Kantar: Windows Phone extends lead over BlackBerry across the UK, France, Germany, Italy and Mexico

Kantar: Windows Phone extends lead over BlackBerry across the UK, France, Germany, Italy and Mexico | Key Media Insights | Scoop.it
There is some good news for Microsoft’s ongoing efforts in mobile devices (after all the flak drawn for its Surface RT tablets), as research firm Kantar Worldpanel says today that for the three months to July 2013, Windows Phone made up 8.2 percent...
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Infographic: The Social Media Facts Of 2013 - DesignTAXI.com

Infographic: The Social Media Facts Of 2013 - DesignTAXI.com | Key Media Insights | Scoop.it
Infographic: The Social Media Facts Of 2013 - DesignTAXI.com (RT @juancapell: Infographic: The Social Media Facts Of 2013 http://t.co/F6GCpyFui3 via @getswayy #infographic #socialmedia)...
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Apple Doubles Down on Luxury Image

Apple Doubles Down on Luxury Image | Key Media Insights | Scoop.it
Apple’s hire of Burberry Chief Executive Angela Ahrendts to run its stores is the latest sign that the technology giant considers itself a luxury brand rather than a purveyor of devices.

Via Thomas Faltin
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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Key Media Insights | Scoop.it

Via janlgordon, Lauren Moss
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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Mobile ads on the rise: US advertisers spent $3b in first half of 2013, up 60% on last year

Mobile ads on the rise: US advertisers spent $3b in first half of 2013, up 60% on last year | Key Media Insights | Scoop.it
As consumers are increasingly connecting to the Internet via their smartphones, advertisers are piling on the money to roll out mobile ads. In the first half of 2013, US advertisers spent $3 billion on mobile advertising, up from $1.2 billion a...
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Twitter Appears To Be Exploring Personalized Breaking News Notifications With @Eventparrot Experiment

Twitter Appears To Be Exploring Personalized Breaking News Notifications With @Eventparrot Experiment | Key Media Insights | Scoop.it
Twitter appears to be exploring introducing breaking news notifications tuned for you to its apps, if a new experimental account is any indication.
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The Twitter of Tomorrow

The Twitter of Tomorrow | Key Media Insights | Scoop.it

This afternoon, Twitter announced that it had officially, and secretly, filed documents to the S.E.C. in advance of its I.P.O. The company is worth billions upon billions of dollars, and its founders will become extremely rich sometime in the next year. But Twitter, as we experience it, is also set for a radical redesign sometime soon. The company’s finances are set to change; but its looks may be changing just as much.

 

Twitter has evolved, particularly over the past couple of years, from a simple, text-based service toward something richer and fuller: users can now embed everything from pictures to Vines to full-on mini-apps within their tweets. It’s like a stream gradually becoming a raging river. Twitter has transitioned from a technology company into a powerful media company in its own right.

 

What’s coming next is a more graphically intense Twitter that is marked by fundamental transformation of its core experience on mobile phones. Within the company, the decision has been to prioritize mobile over any other medium, including the Web, and it will see the most change the most rapidly....


Via Jeff Domansky
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Zuckerberg's Manifest Destiny: Connecting The 5 Billion People Without Internet

Zuckerberg's Manifest Destiny: Connecting The 5 Billion People Without Internet | Key Media Insights | Scoop.it
Facebook didn’t stop when it hit 1 billion users. And it won’t stop even if it connects everyone with web access. ”To make the world more open and connected” really means the world — every human regardless of location or income.
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Interactive Video Ads Create Two-Way Communication

Interactive video ads offer engagement between viewer and advertiser. The format is relatively new but growing fast, according to a new eMarketer report, and there are best practices for how to approach this ad unit with potentially big payoff.
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Multiscreen Viewing on the Rise in Sweden

Multiscreen Viewing on the Rise in Sweden | Key Media Insights | Scoop.it
About eight out of 10 internet users in Sweden have used a mobile phone, computer or tablet while watching TV.
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Google Glass App Store Coming Next Year

Google Glass App Store Coming Next Year | Key Media Insights | Scoop.it
Get ready, Glassholes: Google Glass will get its very own app store next year The long-awaited news was first revealed rather off-handedly in a long New York Times Magazine piece this weekend, and Google has since confirmed it to the blog Marketing...
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Condé Nast invests $20M in online luxury resale site

Condé Nast invests $20M in online luxury resale site | Key Media Insights | Scoop.it
Condé Nast's Vogue
Magazine publisher Condé Nast International is expanding its traditional publishing role by announcing a $20 million investment in French online luxury resale Web site, Vestiaire Collective.
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9 Israeli startups ready to rock the advertising world

9 Israeli startups ready to rock the advertising world | Key Media Insights | Scoop.it
This post by Avi Schneider was originally published by Israeli tech blog Geektime.
It’s a crazy noisy world out there today, and trust me, no one’s more aware of this reality than the ad world.
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Music video site VEVO to launch in Germany without YouTube as its partner

Music video site VEVO to launch in Germany without YouTube as its partner | Key Media Insights | Scoop.it
Music video site VEVO, which has been working together with YouTube via a content partnership, will soon be launching in Germany — but without YouTube, the Financial Times reports.
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