Generation Y lives a connected life, and your digital presence is just as important to them as your brick-and-mortar building — maybe even more important. Make sure your website is informative and accessible and that it allows Gen Y clients to “visit” your business and their accounts online, anytime they feel like it. Promptly answer your emails from them.
If today's workplace had an anthem, it might very well be the British indie duo Ting Tings' new song with its refrain "Clap your hands if you're working too hard." Workplaces are more demanding than ever in terms of hours and performance. Americans are putting in more hours per week than previous years. That's creating a rising tide of resentment among the 70 million Gen Ys flooding into the workforce.
Despite the growing popularity of social media as means of engaging with causes today, younger Americans still look to personal communication with friends and family as well as traditional media when learning about and telling others about causes. New findings from the Dynamics of Cause Engagement study show that while Generation Y is significantly more likely than its older counterparts to utilize social media to learn about causes, more than 4 in 10 Americans age 18-29 still get their information from family (48%), friends (46%) and TV (45%).
Over 16 million Internet users in Middle East North Africa (MENA), accounting for 25% of the region’s Internet population, are Digital Natives who shape online trends – making the 25-30 year old age group the largest, most influential
One could easily turn to Google on a phone to find the answer to something. But is this a habit we are too accustomed to, and is it damaging our conve (Is mobile search killing our Generation Y conversations?
When not studying anthropology in the library stacks, college student Erica Fedderly can usually be found in one other room – her kitchen. She might be putting a pinch of turmeric on a tilapia filet. Or creating something with ingredients from her personal herb garden. Or testing an obscure recipe she found on the Internet.
You may like wearing flip flops to work, but your parents would likely gawk at the idea. Maybe you crave a job where you can work from home, but try telling that to your grandparents. Career priorities and communication styles have changed with generations, which can lead to an unproductive and misunderstood work environment.
Generation Y may groan and complain about house prices, but some are not willing to compromise their lifestyle even if it means taking their first step on the property ladder with little financial pain. brisbanetimes.com.au examined the gap between weekly rents and mortgage repayments for houses in each Brisbane suburb earlier this month.
Popular culture is inspiring college grads to become bold, innovative entrepreneurs, says the director of Champlain College's Bring Your Own Business Program. We talk to several young entrepreneurs about how they are avoiding economic problems.