Digital Natives
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Digital Natives
Persons born during or after the general introduction of digital technology
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The office is shrinking as Millenials creates workplace everywhere

The office is shrinking as Millenials creates workplace everywhere | Digital Natives | Scoop.it
New work culture, technology and green movement are shrinking office space. More people work from home and fewer want private offices.
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Talk point: how would the younger generation run big business differently?

Talk point: how would the younger generation run big business differently? | Digital Natives | Scoop.it

The voices of Generation Y are rarely part of corporate strategy, but how would they run business differently? 

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Is Gen Y Becoming the Frugal Generation?

Is Gen Y Becoming the Frugal Generation? | Digital Natives | Scoop.it
Gen Y, aka the “Millennials” (ages 18-34), are proving to be a little more cautious about their spending behaviors than their predecessors, the Gen X’ers and Boomers.

A recent report on Gen Y spending behaviors (meant to be a retailer insight study which I have morphed into a more pertinent personal finance topic) showed some interesting findings

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Tech health care and the problem with targeting Gen-Y | ZDNet

Tech health care and the problem with targeting Gen-Y | ZDNet | Digital Natives | Scoop.it
Is Gen-Y’s reliance on mobile technology detrimental to their health?
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Marketing for Digital Natives

Marketing for Digital Natives | Digital Natives | Scoop.it

Digital Natives are people born and raised in a household with access to digital technologies like computers, Internet, mobiles, smart phones, etc. Digital natives view the media landscape as their “natural habitat” from which they can pull resources for creativity, expression, and commerce.

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Generation Y’s Impact on Local Marketing

Generation Y’s Impact on Local Marketing | Digital Natives | Scoop.it

Generation Y is already revolutionizing the way that businesses market themselves. This generation, roughly defined as being made up of people born between 1977 and 2002, consists of over 70 million people and is also known as the Echo Boom or as the Millennial Generation. Almost as large as the Baby Boom generation, Gen Y promises to completely change local marketing.

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4 Things Generation Y Needs to Know About Money

4 Things Generation Y Needs to Know About Money | Digital Natives | Scoop.it
If you are in your twenties, thirties, or early forties, then you may be part of Generation Y. Read on to learn what you need to know about money now as you move forward into unknown financial territory.
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Do Digital Natives Really Suck at Communicating Face-to-Face?

Do Digital Natives Really Suck at Communicating Face-to-Face? | Digital Natives | Scoop.it
You grew up texting and friending, so you have demon fast thumbs, a relaxed attitude toward online privacy and a baked in familiarity with the web. In other words, you’re a digital native.

 

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The Perfection Paradox: Why Gen Y Writes Better

With the internet and social media, the way people write has rapidly changed -- and for the better. Generation Y communicates more effectively than previous generations in real and important ways. Here are a few lessons.

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Preparing for next-gen workers, with next-gen brains

Preparing for next-gen workers, with next-gen brains | Digital Natives | Scoop.it
Many of the employees entering the workforce in the next few years will have been raised on the Internet, which has shaped the way their brains are wired. Are companies ready for this generation of workers?
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4 Key Insights to Managing Generation Y

4 Key Insights to Managing Generation Y | Digital Natives | Scoop.it
Today we have the technology to connect from anywhere. It wasn’t that way 50 years ago. You had to go into the office to have meetings, file papers, read mail, and do your work.
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[Etudes] Vidéos en ligne, gaming, usages des digital natives

[Etudes] Vidéos en ligne, gaming, usages des digital natives | Digital Natives | Scoop.it
Médiamétrie publie les derniers chiffres de l'audience de la vidéo en ligne en France, Microsoft démontre que les PC ne sont pas morts, OmnicomMédia se...
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Talk point: how would the younger generation run big business differently?

Talk point: how would the younger generation run big business differently? | Digital Natives | Scoop.it
The voices of Generation Y are rarely part of corporate strategy, but how would they run business differently?
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Millennials: They Aren’t So Tech Savvy After All

Millennials: They Aren’t So Tech Savvy After All | Digital Natives | Scoop.it
Conventional wisdom has it that kids and young adults now coming of age have been so steeped in everything from video games to social networking that they bring amazing new technology skills to the workforce.
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[Australia] CEOs can't get enough of GenerationY

[Australia] CEOs can't get enough of GenerationY | Digital Natives | Scoop.it
THEY are the generation set to step into the leadership roles of the future, but current company heads worry they won’t stick around long enough to get there.
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Generation Y and New Intergenerational Issues, with Steve Gavatorta

Generation Y and New Intergenerational Issues, with Steve Gavatorta | Digital Natives | Scoop.it
In T+D Magazine (March 2012) from ASTD there is a great article from Steve Gavatorta concerning the arrival of Generation Y into management positions and the reaction of their baby-boomer direct reports. Any “young-gun” coming into a management position is bound to cause some upset for the more senior staff, but Steve argues that it is even worse this time, given the GenY tendancy to overlook some specific communication preferences of other generations (namely: face-to-face!). I contacted Steve with more questions, which he was kind enough to answer here…
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Gen Y grads more likely to launch start-ups

Gen Y grads more likely to launch start-ups | Digital Natives | Scoop.it
The unpredictable job market and different attitudes about the workplace lead many Gen Y grads to start their own businesses.
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Eight Products the Facebook Generation Will Not Buy

Consumer tastes are changing at a greater rate than ever before. Not surprisingly, the purchasing habits of the youngest generation present the most dramatic shifts — a reflection of what they find important. 24/7 Wall St. has identified eight popular products that the “Facebook generation” is not buying.

 

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Generation Lost? Millennials come of age

Generation Lost? Millennials come of age | Digital Natives | Scoop.it

If your birth year is essentially a genetic lottery, which drops you into the economic circumstances of the day, then it's no exaggeration to say that the 70 million millennials - or Generation Y, those born in the 1980s and '90s - appear to have lost that lottery.

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Digital native 'stars' of Serbia, Belgium, Germany and France to watch

Digital native 'stars' of Serbia, Belgium, Germany and France to watch | Digital Natives | Scoop.it

Dude, where’s my wi-fi code? They grew up with the internet and feel home at places where they can access the intenet directly. They are those nerds or hipsters who you imagine could spend almost twenty-four hours online. They are the talk show experts on all things web. Four famous European digital natives to watch

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Etude sur la génération des Digital Natives et la modification de leur perception du monde

Être un digital native(1) consiste avant tout à être né dans un monde sous condition informatique. C’est être apparu à ses parents pour la première fois sur l’écran d’un échographe, avoir eu sa première visite médicale chez un pédiatre trouvé grâce au minitel, interagi pour la première fois avec un ordinateur à l’âge où l’on perd sa première dent, pris ses premières photographies sur un compact numérique, reçu un ordinateur personnel pour son entrée au collège, dragué sa première copine sur MSN, découvert ses résultats du bac sur internet et postulé pour son premier stage sur Facebook après avoir passé de longues années à rédiger essais et notes de synthèse sur le clavier de son MacBook.

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Why Are So Many Americans Single?

Why Are So Many Americans Single? | Digital Natives | Scoop.it
The single life is inherently self-interested: it calls for vigilance on matters of self-preservation both large (financial autonomy) and small (dish detergent)...
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Study: 'digital natives' switch devices and platforms every two minutes

Study: 'digital natives' switch devices and platforms every two minutes | Digital Natives | Scoop.it

A new study revealed by Time indicates that those who grew up with mobile tech are restless and emotionally detached consumers, switching between TVs, magazines, tablets, smartphones, or channels... 

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Woodward and Bernstein: Could the Web generation uncover a Watergate-type scandal?

Woodward and Bernstein: Could the Web generation uncover a Watergate-type scandal? | Digital Natives | Scoop.it

Bob Woodward, Carl Bernstein and other investigative icons weigh in on how — or whether — the Facebook/Twitter generation would unearth a scandal like Watergate.

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[Survey] Millennials at work: Reshaping the workplace

Explore the five data stories in our survey: individual compromise; what make an organisation attractive; shared values; international mobility and advancement; and work schedule.
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