Digital Natives are people born and raised in a household with access to digital technologies like computers, Internet, mobiles, smart phones, etc. Digital natives view the media landscape as their “natural habitat” from which they can pull resources for creativity, expression, and commerce.
Generation Y is already revolutionizing the way that businesses market themselves. This generation, roughly defined as being made up of people born between 1977 and 2002, consists of over 70 million people and is also known as the Echo Boom or as the Millennial Generation. Almost as large as the Baby Boom generation, Gen Y promises to completely change local marketing.
If you are in your twenties, thirties, or early forties, then you may be part of Generation Y. Read on to learn what you need to know about money now as you move forward into unknown financial territory.
With the internet and social media, the way people write has rapidly changed -- and for the better. Generation Y communicates more effectively than previous generations in real and important ways. Here are a few lessons.
Many of the employees entering the workforce in the next few years will have been raised on the Internet, which has shaped the way their brains are wired. Are companies ready for this generation of workers?
Conventional wisdom has it that kids and young adults now coming of age have been so steeped in everything from video games to social networking that they bring amazing new technology skills to the workforce.
In T+D Magazine (March 2012) from ASTD there is a great article from Steve Gavatorta concerning the arrival of Generation Y into management positions and the reaction of their baby-boomer direct reports. Any “young-gun” coming into a management position is bound to cause some upset for the more senior staff, but Steve argues that it is even worse this time, given the GenY tendancy to overlook some specific communication preferences of other generations (namely: face-to-face!). I contacted Steve with more questions, which he was kind enough to answer here…
Consumer tastes are changing at a greater rate than ever before. Not surprisingly, the purchasing habits of the youngest generation present the most dramatic shifts — a reflection of what they find important. 24/7 Wall St. has identified eight popular products that the “Facebook generation” is not buying.
If your birth year is essentially a genetic lottery, which drops you into the economic circumstances of the day, then it's no exaggeration to say that the 70 million millennials - or Generation Y, those born in the 1980s and '90s - appear to have lost that lottery.
Dude, where’s my wi-fi code? They grew up with the internet and feel home at places where they can access the intenet directly. They are those nerds or hipsters who you imagine could spend almost twenty-four hours online. They are the talk show experts on all things web. Four famous European digital natives to watch
Être un digital native(1) consiste avant tout à être né dans un monde sous condition informatique. C’est être apparu à ses parents pour la première fois sur l’écran d’un échographe, avoir eu sa première visite médicale chez un pédiatre trouvé grâce au minitel, interagi pour la première fois avec un ordinateur à l’âge où l’on perd sa première dent, pris ses premières photographies sur un compact numérique, reçu un ordinateur personnel pour son entrée au collège, dragué sa première copine sur MSN, découvert ses résultats du bac sur internet et postulé pour son premier stage sur Facebook après avoir passé de longues années à rédiger essais et notes de synthèse sur le clavier de son MacBook.
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