The war between natives and immigrants is ending. The natives have won. (Why 'digital natives' hold key to future: The "digital native," a term coined by U.S. author Marc Prensky in 2001 is emerging as the globe's dominant demographic, while the "digital immigrant," becomes a relic of a previous time.
UK consumers went out more often to eat and drink in the last six months with increases in the frequency of visits to pubs and the number of visits made to take advantage of the growing lunchtime market, the latest Deloitte Taste of the Nation...
Call it Generation Interrupted. Bystanders to the economic train wreck of the Great Recession, members of Generation Y have acutely suffered the aftershocks and a painful recovery four years in the making.
Les forces motrices de la conduite du changement en faveur du développement durable et de la RSE sont à l’œuvre, et les historiens qui se pencheront sur la forte pénétration dans la société des idées visant à favoriser l’émergence d’une conscience nouvelle et d’un comportement responsable remarqueront peut-être que les femmes et la génération Y ont été dans ce processus des acteurs majeurs.
Un quart des salariés de 18 à 25 ans sont "amis" avec leur patron sur Facebook, selon une étude internationale menée auprès de 4.400 jeunes. La proportion est de 33% aux Etats-Unis mais de 8% en France.
Following Zoe’s recent blog encouraging charities to become more entrepreneurial in response to the fall in charitable donations, I wanted to draw attention to a few innovative mobile apps designed to raise money for charity.
While most IT managers think employees stick to policy, most 18- to 30-year-olds play by their own rules, using personal devices at work (Companies must support personal mobile devices/data to attract the generation Y employees who want latest...
Trop de marques pensent qu'il suffit d’être sur Facebook ou Twitter pour communiquer avec la génération Y (jeunes ayant actuellement entre 17 et 34 ans). En réalité, ces jeunes se fient plus à l'avis de tiers qu'à celui d’amis. Par conséquent, une stratégie marketing visant cette génération n'est pas appropriée si elle se limite aux réseaux sociaux.
Have you come across the phrase ‘Generation Y’? It refers to the generation born between 1980 and 1999 who want to live their lives very differently from the way previous generations did it. Ryan Gibson is part of Generation Y and has started working from home. It has inspired him to start a blog to help others balance work and home life:
As the date of the presidential election nears, a topic that’s almost as important as who will be elected; is what influences the decisions and opinions of the youth. Focusing on the millennial population, otherwise known as Generation Y, Viacom International Media Networks found several key findings in their latest research.
In our recent Cassandra Report, “The Good Guide,” we found that, while they are less optimistic than they were five years ago, Gen Ys remain extremely passionate about changing the world in positive ways. Moreover, social media has given them the platform to live their lives on display in ways that draw little distinction between airing their support for a candidate, a cause, a team, a movie, a birthday, or a pair of shoes they’ve purchased.
According to research carried out by Johnson Controls’ Global Work-Place Innovation in Germany, United Kingdom, United States and China in 2011, digital natives (80 million individuals born in the 1980s) spend 27 percent of their time on the Internet communicating with friends. An additional 20 percent they spent online on hobbies and special interest sites—which is just a little more than the time spent on business-related and educational content (19 percent). Online shopping and game-related activities both accounted for 17 percent of digital natives’ time online.
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