Young adults are living with their parents at greater rates than during the lowest point of the “Great Recession,” even in the face of improved job prospects as the economy recovers, a new study finds.
With more marketers putting their eggs in the native advertising basket, it's always good to hear that the tactic might actually be working. According to the infographic below, based on interviews of 1,000 U.K. residents ages 18 to 33 by native ad platform Adyoulike, 57 percent are willing to check out sponsored online content, as long as it's interesting.
A new survey from Pew is putting hard numbers on what many people probably assumed: millennials (more commonly, "snake people") are ditching sources like local TV and going to Facebook for their political news instead.
Millennials in Mexico, Colombia and Argentina are making it a priority to stay connected. Whether that means toggling between devices or checking Facebook first thing in the morning and last thing at night, many are willing go that extra mile.
"Generation Y", as opposed to the previous "Generation X" and "Baby Boomers", is the generation of people born between 1981 and 2000. Characterized by familiarity with technology and some consumption behaviors, Generation Y is a major segment in Thailand that also presents particular national specificities.
Adults between the ages of 18-34 now make up one in three American workers, Pew reports. They outnumbered working adults in Generation X, who were 18-33 in the year 1998, in early 2015 after overtaking Baby Boomers last year.
It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with the potential now to reach millions and the popularity on social media of video stars like Michelle Phan, more than 150 brands have teamed with an array of talent on Google-owned YouTube and a handful of networks to produce entertaining and engaging ads.
Faced with empty pockets and a tightening job market, college grads are foregoing America's most bustling metropolitan centers in favor of cities with lower prices. Enterprising young professionals often bring dynamic changes to the places they congregate, making them exciting destinations for travelers who want to be a part of the action. They say you can't beat the classics, but these up-and-coming U.S. cities give pricey mainstays a run for their money. They could just be the new classics.
Did you know that since 1987 the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70%? So why have spending habits changed so much in the last few years? What paved the way for an experience economy? Why don’t people want to own things anymore?
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