Digital Natives
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[Canada ] Cost of Living, Lifestyle Driving Young People Downtown, Study Finds

[Canada ] Cost of Living, Lifestyle Driving Young People Downtown, Study Finds | Digital Natives | Scoop.it
Financial realities and lifestyle options are compelling young Canadians to live in the downtown cores of the country’s cities.
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Digital Natives
Persons born during or after the general introduction of digital technology
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What Sustainability Means To The Millennial Generation

What Sustainability Means To The Millennial Generation | Digital Natives | Scoop.it
Jo Godden, Founder of RubyMoon, discusses sustainability and how brands can limit their environmental impact worldwide.
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Can Millennials Change The Fashion Industry's Bad Habits For Good?

Can Millennials Change The Fashion Industry's Bad Habits For Good? | Digital Natives | Scoop.it
If millennials were to focus more on shopping only ethical brands, they have the power to make a serious environmental impact.
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'Ethical Dwellings for Generation Y' explores new forms of living and owning in a changing London 

'Ethical Dwellings for Generation Y' explores new forms of living and owning in a changing London  | Digital Natives | Scoop.it
While an average of 100,000 people move to London each year, only about 25,000 new homes are built annually: a formula that has produced a critical lack in affordable housing.
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A Portrait of the Millennial Generation Changing China

A Portrait of the Millennial Generation Changing China | Digital Natives | Scoop.it
Alec Ash, author of “Wish Lanterns: Young Lives in New China,” views this generation as the “thin end of a wedge” that is slowly opening Chinese society.
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How Brands Are Using Emojis to Win Over Millennials

How Brands Are Using Emojis to Win Over Millennials | Digital Natives | Scoop.it
Companies are gradually incorporating the language of emojis to communicate better with young people.
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Millennials, smartphones and implications for advertisers by Adele Gritten

Millennials, smartphones and implications for advertisers by Adele Gritten | Digital Natives | Scoop.it
Blog: Lieberman Research Worldwide's Adele Gritten shares insights from Newsworks' new smartphone research, looking at how millennials connect with newsbrands and how advertisers can engage with them.
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Millennials’ Mobile Banking Usage Is Now Close to 70% 

Millennials’ Mobile Banking Usage Is Now Close to 70%  | Digital Natives | Scoop.it
For Gen Y, the rallying cry was, "I want my MTV." For Millennials, the cry might as well be, "I want my mobile banking." About 67% of Millennials now use mobile banking, according to a study released today by the Federal Reserve. This compares to 18% for those consumers aged 60 or over. And the usage gap is widening.
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[Infographic] LinkedIn Releases New Data on Millennials 

[Infographic] LinkedIn Releases New Data on Millennials  | Digital Natives | Scoop.it
Millennials will soon represent the majority of buying customers, so it's important you understand how to reach them.
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Connect, Don't Impress: How to Reach Millennials in an Impactful and Authentic Way - Insights

Connect, Don't Impress: How to Reach Millennials in an Impactful and Authentic Way - Insights | Digital Natives | Scoop.it
A quarter life crisis is something that most people can relate to. You wake up, look around, wonder what your purpose is, and come to grips with the idea of actually becoming an adult. Most twentysomethings leave it as that and take a bit of time to wallow, soul-search, and (more often than not) commiserate with friends. Not Samantha Jayne. In her mid-20’s, Jayne was working at an ad agency when she encountered her first taste of a quarter life crisis. She wasn’t happy and needed to decide what to do about it.
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Millennials Will Live in Cities Unlike Anything We've Ever Seen Before

It’s actually hard to know what to believe about millennials, the Americans born after 1980 who make up the largest generation in history.
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11 Millennials On The One Piece Of Career Advice That Their Generation Needs To Hear

11 Millennials On The One Piece Of Career Advice That Their Generation Needs To Hear | Digital Natives | Scoop.it
Every story is different. What worked for one person may not work for another, and there’s no big, groundbreaking secret to obtaining career clarity and success.
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Millennials Driving a Rise of Veganism

Millennials Driving a Rise of Veganism | Digital Natives | Scoop.it
Germany, the U.K. and the U.S. are all seeing an increase in the number of vegans, and millennials are leading the charge.
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How young millionaires are growing their money

How young millionaires are growing their money | Digital Natives | Scoop.it
The overwhelming majority of young, wealthy millennials believe that impact investing is important to their decisions, according to a new survey.
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Millennials and Banking: What the Data Reveals about Delivering a Great Customer Experience

Millennials and Banking: What the Data Reveals about Delivering a Great Customer Experience | Digital Natives | Scoop.it
The 80 million millennials in the United States comprise the largest generational cohort in history. While news headlines make it seem like all millennials are indecisive basement-dwellers, there has never been a less homogenous generational segment.
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Don't Take Enough Vacation? Blame Millennials, Says Study

Don't Take Enough Vacation? Blame Millennials, Says Study | Digital Natives | Scoop.it
You thought it was something to do with fear or dedication? It's not so simple.
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Study: Not All Millennials Use Social Media the Same Way

Study: Not All Millennials Use Social Media the Same Way | Digital Natives | Scoop.it
It can be tempting for brands to just throw an avalanche of emojis at millennials and hope for a LOL, but Generation Y is a more nuanced demographic than you might expect.
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How Giving Back to the Community Retains Millennials

How Giving Back to the Community Retains Millennials | Digital Natives | Scoop.it
Four out of five millennials think that businesses expect companies to make a commitment to the greater good.
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Millennials will be the first generation to earn less than their parents

Millennials will be the first generation to earn less than their parents | Digital Natives | Scoop.it
New research suggests that millennials may be the first to earn less than their predecessors 
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What Entrepreneurial Millennials Can Teach Us About Success

What Entrepreneurial Millennials Can Teach Us About Success | Digital Natives | Scoop.it
Millennials are made for entrepreneurship. They are the generation that can teach us about dreaming big, doing good, and making their own rules.
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China’s new wine lovers: affluent millenials drinking more, turning to France, Chile and Australia

China’s new wine lovers: affluent millenials drinking more, turning to France, Chile and Australia | Digital Natives | Scoop.it
Crackdown on extravagance has seen wine consumption on mainland fall for two straight years
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Snapchat: How Brands Reach Millennials

Snapchat: How Brands Reach Millennials | Digital Natives | Scoop.it
Snapchat offers advertisers a prime way to reach coveted “millennial” consumers on their home turf, with the app boasting 100 million daily active users.
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[Canada] 'This is not a blip': First time on record young adults more likely to live with parents than anywhere else

[Canada] 'This is not a blip': First time on record young adults more likely to live with parents than anywhere else | Digital Natives | Scoop.it
For the first time in at least 130 years, young adults are more likely to be living at home with their parents than in any other living arrangement.
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Millennials around the world are planning to work until they die

Millennials around the world are planning to work until they die | Digital Natives | Scoop.it
In Japan, a staggering 37% of millennials in the workforce say they will likely work until the day they die.
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