Audiophiles will argue all day long over whether vinyl sounds better than MP3s, or whether CDs had better sound quality than vinyl. But for your average vinyl enthusiast millennial, vinyl isn't about superior sound quality.
You’d be hard-pressed to find a consumer who said he or she didn’t care about the environment or extreme poverty around the world, but are consumers around the world using their purchasing power to support that concern? A recent Nielsen survey found that more than half (55%) of global respondents are willing to pay extra for products and services from companies that are committed to positive social and environmental impact—up from 50 percent in 2012 and 45 percent in 2011. The key to reaching these consumers is identifying who they are and how passionate they are about corporate social responsibility.
Examining the millennial mindset first requires a look into the history of this coveted demo. For most, digital tech has always, or almost always, been a part of life. They lived through 9/11 and several international conflicts.
Over half of UK millenials (57 per cent) will visit online content that appeals to them even if it has been obviously paid for or sponsored, with the figure rising to 63 per cent among 18-24 year olds, according to a new study.
n the past two decades, working habits of people have become a bit strange compared to the habits of the workers that came before them. Just to mention one of these habits… 3 out of 5 millennials expect to work remotely. This has not been thought of as something feasible 20 years ago, but today, it has become a trend. Let’s talk about the kinds of workers proliferating today. One of them is the homebody. You’ll be surprised, these workers are actually more productive than the ones laboring inside offices. In fact, according to IBM 50% of their remote workers are more productive than their office-bound counterparts.
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