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38% of Children Under 2 Use Mobile Media, Study Says

38% of Children Under 2 Use Mobile Media, Study Says | Digital Natives | Scoop.it
In two years, tablet and smartphone use among children under 2 has tripled. In 2011, 10% of children used mobile media, while 38% in 2013 have.
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Digital Natives
Persons born during or after the general introduction of digital technology
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UK : Six out of ten millenials will engage with native ads when content appeals

UK : Six out of ten millenials will engage with native ads when content appeals | Digital Natives | Scoop.it

Over half of UK millenials (57 per cent) will visit online content that appeals to them even if it has been obviously paid for or sponsored, with the figure rising to 63 per cent among 18-24 year olds, according to a new study. 

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U.S. and European Millennials differ on their views of fate, future

U.S. and European Millennials differ on their views of fate, future | Digital Natives | Scoop.it
A majority of younger Europeans don’t feel that they can impact the world around them or their future, a stark contrast with their American counterparts.
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Fast food companies facing fight to win trust of millennials

Fast food companies facing fight to win trust of millennials | Digital Natives | Scoop.it
Those born between 1980 and 2000 are big spenders, but fast food restaurants will fail to win their custom if things don’t change
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Learn About the Work Habits of the 5 Kinds of Millennials in One Infographic

Learn About the Work Habits of the 5 Kinds of Millennials in One Infographic | Digital Natives | Scoop.it

n the past two decades, working habits of people have become a bit strange compared to the habits of the workers that came before them. Just to mention one of these habits… 3 out of 5 millennials expect to work remotely. This has not been thought of as something feasible 20 years ago, but today, it has become a trend. Let’s talk about the kinds of workers proliferating today. One of them is the homebody. You’ll be surprised, these workers are actually more productive than the ones laboring inside offices. In fact, according to IBM 50% of their remote workers are more productive than their office-bound counterparts.


Via Tom D'Amico (@TDOttawa)
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Why digital natives prefer reading in print. Yes, you read that right.

Why digital natives prefer reading in print. Yes, you read that right. | Digital Natives | Scoop.it
Textbook makers, bookstore owners and college student surveys all find a preference for old-fashioned print.
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Millenials ditching their TV sets at a record rate

Millenials ditching their TV sets at a record rate | Digital Natives | Scoop.it
The biggest TV drama among millennials is playing off screen. So far this season, younger viewers, the most important audience for advertisers, have ditched their TV sets at more then double the ra...
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One Screen Does Not Fit All: Even Millennials Shop On The Desktop

One Screen Does Not Fit All: Even Millennials Shop On The Desktop | Digital Natives | Scoop.it
Despite their infamous preference for mobile screens, Millennials, like Gen-Xers and Boomers, choose their display because of several different factors.

Via Don Dea
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Don Dea's curator insight, February 11, 12:30 AM

while Millennials are notoriously TV-averse, they have nothing against the display itself. The TV screen is still their favorite platform to watch Netflix, Hulu, Apple TV and Amazon Prime.

The lesson here is that the migration to mobile may indeed be most evident among Millennials, but is contingent on a number of factors, from content type to time involved to the end experience. We are all making decisions on the fly about which channel we want to use.

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10 Reasons Why Millennials Follow Brands on Facebook, Twitter and Pinterest

10 Reasons Why Millennials Follow Brands on Facebook, Twitter and Pinterest | Digital Natives | Scoop.it
And the top reason varies from platform to platform.

Via Riaz Khan
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One in five millennials lives in poverty, report finds

One in five millennials lives in poverty, report finds | Digital Natives | Scoop.it
The age cohort continues to surprise economists and defy sweeping generalizations, from how many live in poverty to how many drive cars

Via billcoffin
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12 Ways Millennials Will Change Company Culture in 2015

12 Ways Millennials Will Change Company Culture in 2015 | Digital Natives | Scoop.it
How will company culture continue to change in the next two years as more Millennials make their way up the ladder?

Via jean lievens
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Five Books To Help Millennials Keep Their 2015 Resolutions

Five Books To Help Millennials Keep Their 2015 Resolutions | Digital Natives | Scoop.it
Productivity tips for keeping your New Year's resolutions

Via Skip Boykin
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Millennials want personal health records on the go

Millennials want personal health records on the go | Digital Natives | Scoop.it
Could younger patients be the key to achieving Stage 2 meaningful use patient access requirements?

Via Technical Dr. Inc.
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Half of Millennials in Los Angeles are thought to be bilingual 

Half of Millennials in Los Angeles are thought to be  bilingual  | Digital Natives | Scoop.it
Fifty-seven per cent of 18 to 34-year-olds in Los Angeles use a language other than English at home even though the proportion of foreign-born residents in the city has fallen since the 1990s.

Via Charles Tiayon
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Millennials Find YouTube Content More Entertaining, Relatable Than TV: Study

Millennials Find YouTube Content More Entertaining, Relatable Than TV: Study | Digital Natives | Scoop.it
Younger audiences watch more hours of video on YouTube and other digital outlets than TV -- simply because they find it more enjoyable and relevant to their lives, according to a new study. Consume...

Via Claude Seyrat
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Millennials: The generation most likely to hire an agent

Millennials: The generation most likely to hire an agent | Digital Natives | Scoop.it
It might seem counterintuitive, but millennials, the most online generation, is also the age group most likely to use travel agents.

Via Alexandre Guapyassu
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How Millennials Are Reshaping Charity And Online Giving

How Millennials Are Reshaping Charity And Online Giving | Digital Natives | Scoop.it
The generation now coming of age is spending — and giving — differently. New York-based Charity: Water gets it, and it's been a boon to its cause.
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Meet the digital natives trailblazing internet use in Africa: 6 facts you need to know

Meet the digital natives trailblazing internet use in Africa: 6 facts you need to know | Digital Natives | Scoop.it
In 1998 there were less than 2 million mobile subscription in Africa. Today there are over 630 million.
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American Millennials Launching Fewer Startups, Report Says

American Millennials Launching Fewer Startups, Report Says | Digital Natives | Scoop.it
Despite tech savvy and higher levels of education than prior generations, mounting student debt levels are beginning to drag down younger Americans' entrepreneurial ambitions.

Via Skip Boykin
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How Millennials Are Changing Product Development for Good | WIRED

How Millennials Are Changing Product Development for Good | WIRED | Digital Natives | Scoop.it
Like most of you, I’ve read dozens of articles over the past few years about all the ways millennials are different from previous generations: as employees, as consumers, and as innovators.

Via jean lievens
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Millennials stand on shakier financial ground than older generations

Millennials stand on shakier financial ground than older generations | Digital Natives | Scoop.it
California's millennials experience greater unemployment, earn less money and are far more likely to still be living with their parents than young adults from earlier generations, according to a new comprehensive analysis by the U.S.
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Infographic: Millennials Demand Mobile Payments

Infographic: Millennials Demand Mobile Payments | Digital Natives | Scoop.it
44% of millenials would rather use mobile payments instead of cash.

Via Faisal Omar
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Faisal Omar's curator insight, December 18, 2014 5:41 PM
Some new figures based on a 2014 Accenture report.
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Five Millennial Trends That Will Pave The Way For Marketers In 2015

Five Millennial Trends That Will Pave The Way For Marketers In 2015 | Digital Natives | Scoop.it

It’s that time of year again when everyone packs the gym for discounted memberships, opts for a little more produce and a few less cookies at the store, signs up on that usually empty volunteer list at work and attempts to create a list of resolutions that are inspirational while also achievable. 

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What can be said about the Generation Y physician?

What can be said about the Generation Y physician? | Digital Natives | Scoop.it
What defines the particular subgroup of young physicians that are currently clawing their way through medical training and beyond?
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