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How should luxury brands engage with Generation Y?

How should luxury brands engage with Generation Y? | Digital Natives | Scoop.it

With social media the platform of choice for the most desirable Millennial consumers, luxury brands have to rewrite the script to speak to this audience 

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Digital Natives
Persons born during or after the general introduction of digital technology
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Infographic: How Millennials Are Reshaping Digital Health

Infographic: How Millennials Are Reshaping Digital Health | Digital Natives | Scoop.it
Infographic illustrates the unique Millennial consumer POVs for managing, maintaining their health and what it means for digital health technology.

Via Celine Sportisse, Emmanuel Capitaine
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How would Millennials reinvent money? – Contagious Communications

How would Millennials reinvent money? – Contagious Communications | Digital Natives | Scoop.it

Last week I attended a session hosted by Rufus Leonard that aimed to challenge the way we look at money. The event was based around the fact that, according to Viacom-owned Scratch’s Millennial Disruption Index, Millennials will make up 75% of the workforce in 2025, yet 33% of them believe that there will be no need for (consumer) banks in the future.


Via Faisal Omar
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Faisal Omar's curator insight, November 17, 11:56 PM

I love such articles that look into the future of payments from the eyes of consumers that aren't old enough to be banking yet.  From the findings its pretty clear where banks need to be focussed on : social habits built into the payment process, credit scoring based on community 'popularity', everything mobile-centric and simplified banking.

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5 things millennials should start doing now for retirement

5 things millennials should start doing now for retirement | Digital Natives | Scoop.it
Don't wait , millennials — start planning for a comfy retirement today with these five expert tips.

Via Skip Boykin
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How To Connect With Millennials & Generation Y On Instagram

How To Connect With Millennials & Generation Y On Instagram | Digital Natives | Scoop.it
If you're a marketer with an eye on Millennials as your target audience, ignoring Instagram is a huge mistake. Here's how you can connect with this audience effectively.
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Are You Losing Generation-Y Customers Without Knowing It?

Are You Losing Generation-Y Customers Without Knowing It? | Digital Natives | Scoop.it
It's hard for small business owners and people running a side business to catch every call, but is that all they're missing? There's a generational divide,
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Millennials Navigate The Ups And Downs Of Cohabitation

Millennials Navigate The Ups And Downs Of Cohabitation | Digital Natives | Scoop.it
Millennials are more likely to live with the person they're dating than previous generations were — it's practically a rite of passage. So what does that means for their relationships?

Via billcoffin
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Millennials Don't Drive--And Here's Why They Aren't Likely To Start Anytime Soon

Millennials Don't Drive--And Here's Why They Aren't Likely To Start Anytime Soon | Digital Natives | Scoop.it
It's not because they're broke. They just don't need cars.
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Millenials delay motherhood, lowering U.S. birth rate

Janna Weaver is proud she's managed to keep her bamboo plant alive for more than a year. She's not quite ready for a pet yet, and a child?

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Millennial media-consumption habits explained, in 5 charts

Millennial media-consumption habits explained, in 5 charts | Digital Natives | Scoop.it
Millennials consume media just like any other generation. Here's what you need to know.
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For More Millennials, It's Kids First, Marriage Maybe

For More Millennials, It's Kids First, Marriage Maybe | Digital Natives | Scoop.it
Millennials, particularly those with less education, are upending the traditional order of love, marriage, baby carriage. Many say they don't feel financially secure enough to tie the knot.

Via billcoffin
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Generation Y women have best skills to break glass ceiling

Generation Y women have best skills to break glass ceiling | Digital Natives | Scoop.it
Women in Generation Y will be the first group to break the glass ceiling, according to new research that found they have the skills needed for tomorrow’s leadership challenges...
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Why It's So Hard for Millennials to Find a Place to Live and Work

Why It's So Hard for Millennials to Find a Place to Live and Work | Digital Natives | Scoop.it
The paradox of the American Dream: The best cities to get ahead are often the most expensive places to live, and the most affordable places to live can be the worst cities to get ahead.

Via Skip Boykin
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Millennials spend more freely, complain more loudly and crave mobile devices for travel

Millennials spend more freely, complain more loudly and crave mobile devices for travel | Digital Natives | Scoop.it

The study was conducted across five continents, asking 8,535 employed adults in 24 countries about how they conduct business and leisure travel – their likes, dislikes, preferences, and pet peeves. The study aims to discover how millennials will impact the travel landscape as they gain decision-making power at work and purchase power in their personal lives.


Via Tourism Australia Consumer Insights
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Infographic: Why Mobile Payments Are a Millennial Must

Infographic: Why Mobile Payments Are a Millennial Must | Digital Natives | Scoop.it
With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption.
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Managing millenials: leadership secrets to building a happy workplace

Managing millenials: leadership secrets to building a happy workplace | Digital Natives | Scoop.it
Company cultures are responding to the needs of the next generation of employees. David Hassell explores three ways leaders can prepare their company
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For Millennials, the End of the TV Viewing Party

For Millennials, the End of the TV Viewing Party | Digital Natives | Scoop.it
In the era of laptops and Hulu, millennials’ viewing habits may signal the end of the communal living-room screen.
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Millennials Are Changing The Fashion World In A Very Comfortable Way

Millennials Are Changing The Fashion World In A Very Comfortable Way | Digital Natives | Scoop.it
The climate is changing to suit our needs -- sans the suit.
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Marketing to millennials: the rise of content co-creation

Marketing to millennials: the rise of content co-creation | Digital Natives | Scoop.it
Millennials can be a difficult yet rewarding demographic for marketers. Co-creation could be key to gaining their attention
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50 Books EVERY Millennial Must Read

50 Books EVERY Millennial Must Read | Digital Natives | Scoop.it
It is a truth universally acknowledged that reading is good for you. Not only does it work wonders for your empathy and increase your brainpower, it’s one of the most pleasurable ways to pass an afternoon — or hey, a whole weekend.
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Millennials Work For Purpose, Not Paycheck

Millennials Work For Purpose, Not Paycheck | Digital Natives | Scoop.it
Fulfillment at work, fulfillment at home... Millennials want it all and they want it fast. Unlike many Moderns, Millennials want to be home for dinner, and want to feel like their 9-5 job has a real purpose.

Via Skip Boykin
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How to engage millennials? Appeal to 3 core values, 3 core traits

How to engage millennials? Appeal to 3 core values, 3 core traits | Digital Natives | Scoop.it
Younger generations of adults enjoy characteristics of their own and ideals shared with everyone else. Here's how brands can strike up a conversation.

Via Jeff Domansky
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Jeff Domansky's curator insight, October 26, 4:08 AM

Here's some millennial marketing insight.

Tup Seketup's curator insight, October 26, 6:17 AM

With all the conflicting information on millennials' relationship with social change, how do we successfully engage these generations in positive behavior change? Do they care about your brand's social impact? Do they actually align their spending with their values? Or are they so cash-strapped and overwhelmed with information that clicktivism is the most we can expect?

Momentum Factor's curator insight, October 27, 11:54 AM

Engaging millennials is important for any company's long term business plan. Here's how to align your core values and traits with this new generation.

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Five social media skills millennials don’t have

Five social media skills millennials don’t have | Digital Natives | Scoop.it
Just because you've grown up with social media doesn't automatically make you good at it.
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What happened when a bunch of over-30s found out how Millennials handle their money

What happened when a bunch of over-30s found out how Millennials handle their money | Digital Natives | Scoop.it

Read the actual transcript of the staff conversation at the offices of Quartz.


Via Faisal Omar
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Faisal Omar's curator insight, October 11, 3:26 PM
this is an interesting read that outlines the way millenials approach payments in general. make sure to read the comments thread in the link. Admittedly, I wouldn't want to share my payment 'statements' so openly but apparently the 'kids' think otherwise!
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More proof that millenials are ditching the car

More proof that millenials are ditching the car | Digital Natives | Scoop.it
A new study shows that it's not just the economy, stupid, there is real change happening.
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