The 80 million millennials in the United States comprise the largest generational cohort in history. While news headlines make it seem like all millennials are indecisive basement-dwellers, there has never been a less homogenous generational segment.
For Gen Y, the rallying cry was, "I want my MTV." For Millennials, the cry might as well be, "I want my mobile banking." About 67% of Millennials now use mobile banking, according to a study released today by the Federal Reserve. This compares to 18% for those consumers aged 60 or over. And the usage gap is widening.
A quarter life crisis is something that most people can relate to. You wake up, look around, wonder what your purpose is, and come to grips with the idea of actually becoming an adult. Most twentysomethings leave it as that and take a bit of time to wallow, soul-search, and (more often than not) commiserate with friends. Not Samantha Jayne. In her mid-20’s, Jayne was working at an ad agency when she encountered her first taste of a quarter life crisis. She wasn’t happy and needed to decide what to do about it.
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