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Deep-pocketed Generation Y buyers turn to high-end real estate

Deep-pocketed Generation Y buyers turn to high-end real estate | Digital Natives | Scoop.it
A growing group of wealthy young buyers is making inroads in the high-end real estate world, acquiring properties at prices and speeds never seen before.
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Digital Natives
Persons born during or after the general introduction of digital technology
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25 Super-Successful Leaders Give Their Best Career Advice for Millennials

25 Super-Successful Leaders Give Their Best Career Advice for Millennials | Digital Natives | Scoop.it
Tips that go beyond simply following your passion.
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More millennials living with their parents even as economy recovers

More millennials living with their parents even as economy recovers | Digital Natives | Scoop.it
Young adults are living with their parents at greater rates than during the lowest point of the “Great Recession,” even in the face of improved job prospects as the economy recovers, a new study finds.
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How to Approach the Generation Gap in the Workplace

How to Approach the Generation Gap in the Workplace | Digital Natives | Scoop.it
Readers share their advice about navigating the workplace in an era when millennials are hiring and managing older employees.
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5 Strategies to Optimize Email Marketing Targeting Millenials - Entrepreneur

5 Strategies to Optimize Email Marketing Targeting Millenials - Entrepreneur | Digital Natives | Scoop.it
Pay attention because chances are those kids are checking their smartphones a lot more than you are.
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Infographic: What Millennials Want From Native Ad Content

Infographic: What Millennials Want From Native Ad Content | Digital Natives | Scoop.it

With more marketers putting their eggs in the native advertising basket, it's always good to hear that the tactic might actually be working. According to the infographic below, based on interviews of 1,000 U.K. residents ages 18 to 33 by native ad platform Adyoulike, 57 percent are willing to check out sponsored online content, as long as it's interesting.

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The spending diaries: What three millennials spend their money on and why

The spending diaries: What three millennials spend their money on and why | Digital Natives | Scoop.it
No generation of Canadians has ever spent so many years being educated, while ending up so poor. Here's a voyeuristic look into the daily spending habits of three urban millennials
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Millennials go to Facebook for political news more than anywhere else

A new survey from Pew is putting hard numbers on what many people probably assumed: millennials (more commonly, "snake people") are ditching sources like local TV and going to Facebook for their political news instead.

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The Mobile Lives of Millennials in Latin America

The Mobile Lives of Millennials in Latin America | Digital Natives | Scoop.it
Millennials in Mexico, Colombia and Argentina are making it a priority to stay connected. Whether that means toggling between devices or checking Facebook first thing in the morning and last thing at night, many are willing go that extra mile.
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Millennials Have A Different Definition Of Diversity And Inclusion

Millennials Have A Different Definition Of Diversity And Inclusion | Digital Natives | Scoop.it
Diversity and inclusion are more than just buzzwords or boxes to check. Millennials believe they are essential to business success.

Via W. Robert de Jongh
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Marketing to Generation Y in Thailand

Marketing to Generation Y in Thailand | Digital Natives | Scoop.it

"Generation Y", as opposed to the previous "Generation X" and "Baby Boomers", is the generation of people born between 1981 and 2000. Characterized by familiarity with technology and some consumption behaviors, Generation Y is a major segment in Thailand that also presents particular national specificities.

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Millennials Now Largest Generation in the U.S. Labor Force

Millennials Now Largest Generation in the U.S. Labor Force | Digital Natives | Scoop.it

Adults between the ages of 18-34 now make up one in three American workers, Pew reports. They outnumbered working adults in Generation X, who were 18-33 in the year 1998, in early 2015 after overtaking Baby Boomers last year.

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How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials

How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials | Digital Natives | Scoop.it

It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with the potential now to reach millions and the popularity on social media of video stars like Michelle Phan, more than 150 brands have teamed with an array of talent on Google-owned YouTube and a handful of networks to produce entertaining and engaging ads.

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What motivates millennial entrepreneurs in Santa Cruz County

What motivates millennial entrepreneurs in Santa Cruz County | Digital Natives | Scoop.it
SANTA CRUZ >> Millennial entrepreneurs are so hot they have their own TV reality show, “Startup U,” but more millennials are doing their thing right here in Santa Cruz County.
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Millennial Men Aren’t the Dads They Thought They’d Be

Millennial Men Aren’t the Dads They Thought They’d Be | Digital Natives | Scoop.it
Young men who aspire to be hands-on fathers shift to a more traditional role once they have children, studies show. Workplace policies may be partly responsible.
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10 Cities That are Suddenly Exciting Thanks to Generation Y

10 Cities That are Suddenly Exciting Thanks to Generation Y | Digital Natives | Scoop.it

Faced with empty pockets and a tightening job market, college grads are foregoing America's most bustling metropolitan centers in favor of cities with lower prices. Enterprising young professionals often bring dynamic changes to the places they congregate, making them exciting destinations for travelers who want to be a part of the action. They say you can't beat the classics, but these up-and-coming U.S. cities give pricey mainstays a run for their money. They could just be the new classics.


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10 Brands That Got Millennial Marketing Right

10 Brands That Got Millennial Marketing Right | Digital Natives | Scoop.it
Wondering how to approach Millennial marketing? Learn from ten brands that got it right with their campaigns.
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[Infographic] Sorry Banks, Millennials Hate You

[Infographic] Sorry Banks, Millennials Hate You | Digital Natives | Scoop.it
A three-year study finds that millennials are looking for ways to live a bank-free existence in the future.
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[US] These Are the 13 Cities Where Millennials Can't Afford a Home

[US] These Are the 13 Cities Where Millennials Can't Afford a Home | Digital Natives | Scoop.it
Soaring home prices and stagnant wages combine to make home-buying in some cities a pipe dream for young adults
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4 millennials explain how they acquired their journalism jobs

4 millennials explain how they acquired their journalism jobs | Digital Natives | Scoop.it
Four millennials explain how they acquired their jobs in media.
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NOwnership, No Problem: Why Millennials Value Experiences Over Owning Things

NOwnership, No Problem: Why Millennials Value Experiences Over Owning Things | Digital Natives | Scoop.it

Did you know that since 1987 the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70%? So why have spending habits changed so much in the last few years? What paved the way for an experience economy? Why don’t people want to own things anymore?


Via Enzo Calamo
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Millennials are a little confused when it comes to privacy - Washington Post

Millennials are a little confused when it comes to privacy - Washington Post | Digital Natives | Scoop.it
They don't trust anyone, but they trust businesses with their private information.
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What Twitch Can Teach Brands About Marketing to Millennials

What Twitch Can Teach Brands About Marketing to Millennials | Digital Natives | Scoop.it

Gaming platform twitch is winning big with millennials. Here are four content marketing lessons brands can learn from twitch.


Via Pantelis Chiotellis
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Whole Foods is learning that millennials aren’t who it thought they are

Whole Foods is learning that millennials aren’t who it thought they are | Digital Natives | Scoop.it
Whole Foods' model doesn't look quite as appetizing as it once did.

Via Tonya Scholz
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Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)

Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons) | Digital Natives | Scoop.it

Let's look at how marketers are self-sabotaging when trying to attract this demographic. And if you're making any of these mistakes, the solutions are all simple fixes.


Via Pantelis Chiotellis
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Tessa Lieber's curator insight, May 6, 1:21 PM

Millennials know the game. They grew up trying to get off of call lists, and have adapted to endless email lists. With smartphones making email easy and accessible, many companies think that it's a good way to attract eyes. However, it usually just attracts a quick delete. Because of the large usage of smartphones, if something isn't optimized for mobile viewing, it's tossed. Take the email blasting down a notch, otherwise your company will just be another reason to make that pesky red notification appear. Further, send them something that will benefit them, not just your company. After all, millennials sift through hundreds of emails, texts, and messages within a day; you need to spark their interest.

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Digital Natives, Yet Strangers to the Web

Digital Natives, Yet Strangers to the Web | Digital Natives | Scoop.it
Today's schools are focusing on boosting kids’ technological proficiency and warning them about the perils of the web. But something critical is missing from this education.
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