Digital Natives
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Generation Naïve: Why Young People Can’t Help Falling for Strangers Online

Generation Naïve: Why Young People Can’t Help Falling for Strangers Online | Digital Natives | Scoop.it
Is Manti Te’o the new normal? Millennials are happier than ever to connect with strangers online, despite the risk of being duped. Caitlin Dickson on why we’re wired to trust too easily.
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Digital Natives
Persons born during or after the general introduction of digital technology
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A Portrait of the Millennial Generation Changing China

A Portrait of the Millennial Generation Changing China | Digital Natives | Scoop.it
Alec Ash, author of “Wish Lanterns: Young Lives in New China,” views this generation as the “thin end of a wedge” that is slowly opening Chinese society.
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How Brands Are Using Emojis to Win Over Millennials

How Brands Are Using Emojis to Win Over Millennials | Digital Natives | Scoop.it
Companies are gradually incorporating the language of emojis to communicate better with young people.
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Millennials, smartphones and implications for advertisers by Adele Gritten

Millennials, smartphones and implications for advertisers by Adele Gritten | Digital Natives | Scoop.it
Blog: Lieberman Research Worldwide's Adele Gritten shares insights from Newsworks' new smartphone research, looking at how millennials connect with newsbrands and how advertisers can engage with them.
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Millennials’ Mobile Banking Usage Is Now Close to 70% 

Millennials’ Mobile Banking Usage Is Now Close to 70%  | Digital Natives | Scoop.it
For Gen Y, the rallying cry was, "I want my MTV." For Millennials, the cry might as well be, "I want my mobile banking." About 67% of Millennials now use mobile banking, according to a study released today by the Federal Reserve. This compares to 18% for those consumers aged 60 or over. And the usage gap is widening.
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[Infographic] LinkedIn Releases New Data on Millennials 

[Infographic] LinkedIn Releases New Data on Millennials  | Digital Natives | Scoop.it
Millennials will soon represent the majority of buying customers, so it's important you understand how to reach them.
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Connect, Don't Impress: How to Reach Millennials in an Impactful and Authentic Way - Insights

Connect, Don't Impress: How to Reach Millennials in an Impactful and Authentic Way - Insights | Digital Natives | Scoop.it
A quarter life crisis is something that most people can relate to. You wake up, look around, wonder what your purpose is, and come to grips with the idea of actually becoming an adult. Most twentysomethings leave it as that and take a bit of time to wallow, soul-search, and (more often than not) commiserate with friends. Not Samantha Jayne. In her mid-20’s, Jayne was working at an ad agency when she encountered her first taste of a quarter life crisis. She wasn’t happy and needed to decide what to do about it.
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Millennials Will Live in Cities Unlike Anything We've Ever Seen Before

It’s actually hard to know what to believe about millennials, the Americans born after 1980 who make up the largest generation in history.
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11 Millennials On The One Piece Of Career Advice That Their Generation Needs To Hear

11 Millennials On The One Piece Of Career Advice That Their Generation Needs To Hear | Digital Natives | Scoop.it
Every story is different. What worked for one person may not work for another, and there’s no big, groundbreaking secret to obtaining career clarity and success.
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Millennials Could Learn From Baby Boomers When It Comes To Security

Millennials Could Learn From Baby Boomers When It Comes To Security | Digital Natives | Scoop.it
New reports show baby boomers have their millennial children beat when it comes to information security.
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Millennials at work: five stereotypes - and why they are (mostly) wrong

Millennials at work: five stereotypes - and why they are (mostly) wrong | Digital Natives | Scoop.it
Generation Y has been labelled a bunch of lazy job-hoppers who expect everything on a plate. The truth is very different.
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The Problem with Millennials? They’re Way Too Hard on Themselves

The Problem with Millennials? They’re Way Too Hard on Themselves | Digital Natives | Scoop.it
Although generational differences are often overstated in the workplace, Millennials do face a unique challenge, thanks to the reality of modern 24/7 communication: “ruthless comparison” with their peers.
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YouTube reaches more Millenials than any TV network, research shows

YouTube reaches more Millenials than any TV network, research shows | Digital Natives | Scoop.it
Yep, YouTube viewership is still growing.
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Study: Not All Millennials Use Social Media the Same Way

Study: Not All Millennials Use Social Media the Same Way | Digital Natives | Scoop.it
It can be tempting for brands to just throw an avalanche of emojis at millennials and hope for a LOL, but Generation Y is a more nuanced demographic than you might expect.
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How Giving Back to the Community Retains Millennials

How Giving Back to the Community Retains Millennials | Digital Natives | Scoop.it
Four out of five millennials think that businesses expect companies to make a commitment to the greater good.
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Millennials will be the first generation to earn less than their parents

Millennials will be the first generation to earn less than their parents | Digital Natives | Scoop.it
New research suggests that millennials may be the first to earn less than their predecessors 
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What Entrepreneurial Millennials Can Teach Us About Success

What Entrepreneurial Millennials Can Teach Us About Success | Digital Natives | Scoop.it
Millennials are made for entrepreneurship. They are the generation that can teach us about dreaming big, doing good, and making their own rules.
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China’s new wine lovers: affluent millenials drinking more, turning to France, Chile and Australia

China’s new wine lovers: affluent millenials drinking more, turning to France, Chile and Australia | Digital Natives | Scoop.it
Crackdown on extravagance has seen wine consumption on mainland fall for two straight years
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Snapchat: How Brands Reach Millennials

Snapchat: How Brands Reach Millennials | Digital Natives | Scoop.it
Snapchat offers advertisers a prime way to reach coveted “millennial” consumers on their home turf, with the app boasting 100 million daily active users.
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[Canada] 'This is not a blip': First time on record young adults more likely to live with parents than anywhere else

[Canada] 'This is not a blip': First time on record young adults more likely to live with parents than anywhere else | Digital Natives | Scoop.it
For the first time in at least 130 years, young adults are more likely to be living at home with their parents than in any other living arrangement.
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Millennials around the world are planning to work until they die

Millennials around the world are planning to work until they die | Digital Natives | Scoop.it
In Japan, a staggering 37% of millennials in the workforce say they will likely work until the day they die.
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Where do millennials work the longest hours?

Where do millennials work the longest hours? | Digital Natives | Scoop.it
Millennials are lazy, right? A new report busts some myths about young people in the workplace.
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Millennials Are Having Fewer Kids Than Any Previous Generation

Millennials Are Having Fewer Kids Than Any Previous Generation | Digital Natives | Scoop.it
A new report finds that today's twentysomethings have a lower birthrate than any previous generation.
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Millennials Read More Books Than People Over 30

Millennials Read More Books Than People Over 30 | Digital Natives | Scoop.it
Millennials in the U.S. read more books than people over the age of 30, according to a new report from the Pew Research Center. The organization surveyed of more than 6,000 U.S. adults and found that 88 percent of Americans under the age of 30 revealed that they had read a book in the past year compared with 79 percent of those people over the age of 30. 
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Millennials saving for extensive retirement funds

Millennials saving for extensive retirement funds | Digital Natives | Scoop.it
The latest studies say Millennials looking to retire someday will need anywhere from $1.8 million to $2.5 million saved to maintain a standard of living, and the nation’s largest generation is taking notice.
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