The 80 million millennials in the United States comprise the largest generational cohort in history. While news headlines make it seem like all millennials are indecisive basement-dwellers, there has never been a less homogenous generational segment.
For Gen Y, the rallying cry was, "I want my MTV." For Millennials, the cry might as well be, "I want my mobile banking." About 67% of Millennials now use mobile banking, according to a study released today by the Federal Reserve. This compares to 18% for those consumers aged 60 or over. And the usage gap is widening.
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