This generation is unique, and marketers require a unique approach to reach them. As millennials yield huge purchasing power – they’re expected to spend $10 trillion in their lifetimes – finding this approach is the golden ticket.
On our recent webinar, brand advocacy expert SocialChorus shared new research that sheds light on how millennials view marketing. Let’s look at the stats and a few key tactics to help you succeed.
Today, 60 percent of millennials consider themselves entrepreneurs and 90 percent recognize entrepreneurship as a mentality. We are building incredible businesses that are literally changing life as we know it.
According to a new report, over 60 percent of so-called millennials, people ages 18 to 29, do not own credit cards -- compared to the 35 percent of adults ages 30 and older who have also forgone having "plastic" in their wallets and purses.
We all live increasingly on our smartphones. In the U.S.—where 171.5 million people (71%) own such a device—smartphones have become the staple of everyday life and the on-the-go tool of choice for consumers looking to catch up on emails, tap their social networks or even tweet about a recent sports game.
A new survey looks at how millennials and baby boomers’ attitudes about trains, buses and cars may shape the future of commuting. (Millenials are overwhelmingly pro-transit, and our officials need to recognize that growing demand.
Pew Research found that 88 percent of Americans from the millennial generation (16 to 29 years old) read a book in the past year, while only 79 percent of those over 30 read a book in the same time frame.