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Financial Lessons for Generation Y

Financial Lessons for Generation Y | Digital Natives | Scoop.it
Investment adviser’s new book offers tips on overcoming financial and emotional obstacles.
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Digital Natives
Persons born during or after the general introduction of digital technology
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Marketing to Generation Y in Thailand

Marketing to Generation Y in Thailand | Digital Natives | Scoop.it

"Generation Y", as opposed to the previous "Generation X" and "Baby Boomers", is the generation of people born between 1981 and 2000. Characterized by familiarity with technology and some consumption behaviors, Generation Y is a major segment in Thailand that also presents particular national specificities.

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Millennials Now Largest Generation in the U.S. Labor Force

Millennials Now Largest Generation in the U.S. Labor Force | Digital Natives | Scoop.it

Adults between the ages of 18-34 now make up one in three American workers, Pew reports. They outnumbered working adults in Generation X, who were 18-33 in the year 1998, in early 2015 after overtaking Baby Boomers last year.

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How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials

How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials | Digital Natives | Scoop.it

It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with the potential now to reach millions and the popularity on social media of video stars like Michelle Phan, more than 150 brands have teamed with an array of talent on Google-owned YouTube and a handful of networks to produce entertaining and engaging ads.

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Millennials: The Well-Prepared Generation

Millennials: The Well-Prepared Generation | Digital Natives | Scoop.it
Actually, people in their twenties and early thirties are totally ready for the challenges of adulthood.
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‘History, yes. Science, sure. Sharks, yes’ – what millennials want from factual TV

‘History, yes. Science, sure. Sharks, yes’ – what millennials want from factual TV | Digital Natives | Scoop.it
Digital natives have new viewing habits but may warm to old subjects – but only if programme makers can grab their attention quickly
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Survey: Facebook is Becoming a Primary News Source for Millennials

Survey: Facebook is Becoming a Primary News Source for Millennials | Digital Natives | Scoop.it
Nearly 90% of those surveyed said they logged into Facebook to catch up on news and information.

Via Riaz Khan
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Millennials Driving Mobile Commerce Growth | PYMNTS.com

Millennials Driving Mobile Commerce Growth | PYMNTS.com | Digital Natives | Scoop.it
Younger Internet users are driving the mobile commerce growth, with roughly 40 percent of those between the ages of 16 and 24 worldwide using a mobile device to

Via FRANK FEATHER ~ Business Futurist
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FRANK FEATHER ~ Business Futurist's curator insight, April 1, 11:40 AM

Only 20% of North American customers made a mobile-commerce purchase in the past month, compared with 21% in Europe, 26% in the Mid-East/Africa, 27% in Latin America, 46% in Asia Pacific. Half of Chinese users shop online with a mobile device.

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How Millennials Consume News

How Millennials Consume News | Digital Natives | Scoop.it
Content - Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight Project.

Via Kamal Bennani
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Marco Favero's curator insight, March 29, 8:56 AM

aggiungi la tua intuizione ...

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Infographic: a Glimpse Into the Millennial Mind - Their preferred tech, products and ways to engage with brands

Infographic: a Glimpse Into the Millennial Mind - Their preferred tech, products and ways to engage with brands | Digital Natives | Scoop.it
Examining the millennial mindset first requires a look into the history of this coveted demo. For most, digital tech has always, or almost always, been a part of life. They lived through 9/11 and several international conflicts.
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UK : Six out of ten millenials will engage with native ads when content appeals

UK : Six out of ten millenials will engage with native ads when content appeals | Digital Natives | Scoop.it

Over half of UK millenials (57 per cent) will visit online content that appeals to them even if it has been obviously paid for or sponsored, with the figure rising to 63 per cent among 18-24 year olds, according to a new study. 

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U.S. and European Millennials differ on their views of fate, future

U.S. and European Millennials differ on their views of fate, future | Digital Natives | Scoop.it
A majority of younger Europeans don’t feel that they can impact the world around them or their future, a stark contrast with their American counterparts.
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What Twitch Can Teach Brands About Marketing to Millennials

What Twitch Can Teach Brands About Marketing to Millennials | Digital Natives | Scoop.it

Gaming platform twitch is winning big with millennials. Here are four content marketing lessons brands can learn from twitch.


Via Pantelis Chiotellis
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Whole Foods is learning that millennials aren’t who it thought they are

Whole Foods is learning that millennials aren’t who it thought they are | Digital Natives | Scoop.it
Whole Foods' model doesn't look quite as appetizing as it once did.

Via Tonya Scholz
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Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)

Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons) | Digital Natives | Scoop.it

Let's look at how marketers are self-sabotaging when trying to attract this demographic. And if you're making any of these mistakes, the solutions are all simple fixes.


Via Pantelis Chiotellis
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Tessa Lieber's curator insight, May 6, 1:21 PM

Millennials know the game. They grew up trying to get off of call lists, and have adapted to endless email lists. With smartphones making email easy and accessible, many companies think that it's a good way to attract eyes. However, it usually just attracts a quick delete. Because of the large usage of smartphones, if something isn't optimized for mobile viewing, it's tossed. Take the email blasting down a notch, otherwise your company will just be another reason to make that pesky red notification appear. Further, send them something that will benefit them, not just your company. After all, millennials sift through hundreds of emails, texts, and messages within a day; you need to spark their interest.

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Digital Natives, Yet Strangers to the Web

Digital Natives, Yet Strangers to the Web | Digital Natives | Scoop.it
Today's schools are focusing on boosting kids’ technological proficiency and warning them about the perils of the web. But something critical is missing from this education.
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Vinyl Revival: Why Millennials Are Bringing Records Back

Vinyl Revival: Why Millennials Are Bringing Records Back | Digital Natives | Scoop.it
Audiophiles will argue all day long over whether vinyl sounds better than MP3s, or whether CDs had better sound quality than vinyl. But for your average vinyl enthusiast millennial, vinyl isn't about superior sound quality.
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[U.S.] Millennials Are Moving Now

[U.S.] Millennials Are Moving Now | Digital Natives | Scoop.it
New Census data shows that migration patterns among young adults changed after the Great Recession.

Via jean lievens
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[US] This year, Millennials will overtake Baby Boomers

[US] This year, Millennials will overtake Baby Boomers | Digital Natives | Scoop.it
In 2015, the “Millennial” generation is projected to surpass the outsized Baby Boom generation as the nation’s largest living generation.
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Investing in the Future: Millennials Are Willing To Pay Extra For a Good Cause

Investing in the Future: Millennials Are Willing To Pay Extra For a Good Cause | Digital Natives | Scoop.it

You’d be hard-pressed to find a consumer who said he or she didn’t care about the environment or extreme poverty around the world, but are consumers around the world using their purchasing power to support that concern? A recent Nielsen survey found that more than half (55%) of global respondents are willing to pay extra for products and services from companies that are committed to positive social and environmental impact—up from 50 percent in 2012 and 45 percent in 2011. The key to reaching these consumers is identifying who they are and how passionate they are about corporate social responsibility.

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How Millennials Are Changing the Way Ad Agencies Work

How Millennials Are Changing the Way Ad Agencies Work | Digital Natives | Scoop.it
Last September, Kammie McArthur was tasked with finding a novel way to engage Seattle Seahawks fans for insurance client Pemco.
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Patient Portal Adoption: Baby Boomers vs. Millennials Infographic

Patient Portal Adoption: Baby Boomers vs. Millennials Infographic | Digital Natives | Scoop.it
Infograpic illustrates the differences between Millennials and Baby Boomers when it comes to patient portals from results of Xerox’s 5th annual EHR Survey

Via Plus91
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Half of Millennials in Los Angeles are thought to be bilingual 

Half of Millennials in Los Angeles are thought to be  bilingual  | Digital Natives | Scoop.it
Fifty-seven per cent of 18 to 34-year-olds in Los Angeles use a language other than English at home even though the proportion of foreign-born residents in the city has fallen since the 1990s.

Via Charles Tiayon
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Millennials Find YouTube Content More Entertaining, Relatable Than TV: Study

Millennials Find YouTube Content More Entertaining, Relatable Than TV: Study | Digital Natives | Scoop.it
Younger audiences watch more hours of video on YouTube and other digital outlets than TV -- simply because they find it more enjoyable and relevant to their lives, according to a new study. Consume...

Via Claude Seyrat
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