"Generation Y", as opposed to the previous "Generation X" and "Baby Boomers", is the generation of people born between 1981 and 2000. Characterized by familiarity with technology and some consumption behaviors, Generation Y is a major segment in Thailand that also presents particular national specificities.
Adults between the ages of 18-34 now make up one in three American workers, Pew reports. They outnumbered working adults in Generation X, who were 18-33 in the year 1998, in early 2015 after overtaking Baby Boomers last year.
It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with the potential now to reach millions and the popularity on social media of video stars like Michelle Phan, more than 150 brands have teamed with an array of talent on Google-owned YouTube and a handful of networks to produce entertaining and engaging ads.
Examining the millennial mindset first requires a look into the history of this coveted demo. For most, digital tech has always, or almost always, been a part of life. They lived through 9/11 and several international conflicts.
Over half of UK millenials (57 per cent) will visit online content that appeals to them even if it has been obviously paid for or sponsored, with the figure rising to 63 per cent among 18-24 year olds, according to a new study.
Audiophiles will argue all day long over whether vinyl sounds better than MP3s, or whether CDs had better sound quality than vinyl. But for your average vinyl enthusiast millennial, vinyl isn't about superior sound quality.
You’d be hard-pressed to find a consumer who said he or she didn’t care about the environment or extreme poverty around the world, but are consumers around the world using their purchasing power to support that concern? A recent Nielsen survey found that more than half (55%) of global respondents are willing to pay extra for products and services from companies that are committed to positive social and environmental impact—up from 50 percent in 2012 and 45 percent in 2011. The key to reaching these consumers is identifying who they are and how passionate they are about corporate social responsibility.
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