Last week I attended a session hosted by Rufus Leonard that aimed to challenge the way we look at money. The event was based around the fact that, according to Viacom-owned Scratch’s Millennial Disruption Index, Millennials will make up 75% of the workforce in 2025, yet 33% of them believe that there will be no need for (consumer) banks in the future.
The millennials are the most educated, diverse and connected generation of our time, accounting for 80 million in the USA alone. By gradually becoming the most populous part of an audience, they radically shape what conferences look like.
The study was conducted across five continents, asking 8,535 employed adults in 24 countries about how they conduct business and leisure travel – their likes, dislikes, preferences, and pet peeves. The study aims to discover how millennials will impact the travel landscape as they gain decision-making power at work and purchase power in their personal lives.