They’re called Generation Y, the millennials, the Net Generation or the Echo Boomers. They’re mostly younger than 30, and the children of baby boomers. And they’re not easy to stimulate and satisfy in the workplace.
If anyone can figure out how to gracefully blend work and home life, it's the Millennials, right? Wrong. According to a new study, much of the perceived wisdom about Gen Y's attitude and approach to work-life balance needs to be rethought.
"What words come to mind when I say Gen Y?" Aaron Kesher asked the many attendees at 2011's Society for Human Resources Management conference who were packed into the room. "Entitled!" shouted one person. "Job hoppers," chimed in another. Soon, many in the room (many of them non-Gen Yers, with some Gen Y members sprinkled in) were shouting things like "smart," "résumé builders," "technically savvy," "stereotype," "comfortable with change," and "creative."