Digital Natives
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Digital Natives
Persons born during or after the general introduction of digital technology
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Millennial Travelers: Mobile Shopping and Booking Behavior

Millennial Travelers: Mobile Shopping and Booking Behavior | Digital Natives | Scoop.it
Recent research shows that millennials are leading the way in mobile shopping and buying behavior.
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How millennials are shaping the future of business travel

How millennials are shaping the future of business travel | Digital Natives | Scoop.it



A new generation of business travelers is quickly becoming a force to be reckoned with. Millennials, the generation of tech savvy digital natives currently in their twenties and early thirties, will account for nearly half of the workforce by 2020, bringing with them vastly different travel habits and expectations than previous generations.


Via Vilma Bonilla
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Vilma Bonilla's curator insight, January 28, 2014 10:09 AM
Yep, that girl in the pic above is me. I travel for business and I rely on technology to plan, connect, and book travel. Service is a big deal for me. I write reviews, too.
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Millennials spend more freely, complain more loudly and crave mobile devices for travel

Millennials spend more freely, complain more loudly and crave mobile devices for travel | Digital Natives | Scoop.it

The study was conducted across five continents, asking 8,535 employed adults in 24 countries about how they conduct business and leisure travel – their likes, dislikes, preferences, and pet peeves. The study aims to discover how millennials will impact the travel landscape as they gain decision-making power at work and purchase power in their personal lives.


Via Tourism Australia
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Traveling with Millennials generation: its approach to business and leisure travel

Traveling with Millennials generation: its approach to business and leisure travel | Digital Natives | Scoop.it

Millennials in the U.S. value diversity, embrace a global perspective, and are open to new experiences. These characteristics—which suggest a generation of natural travelers—are good news for the travel industry. At this stage in their lives, however, many of today’s 16- to 34-year-olds have limited discretionary income and choose to dine out, shop for apparel, or save for big-ticket items such as education, a home, or a car instead of spending their money on travel. Millennials also seem to be more affected by adverse economic conditions than non-Millennials. As a result, most Millennials can’t afford extensive leisure travel, and few are fully active business travelers—yet. We estimate that they currently account for about one-third of total U.S. spending on business flights.


Via The Learning Factor
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The Learning Factor's curator insight, April 9, 2013 4:42 PM

U.S. Millennials will enter their peak period of earning, spending, and traveling in five to ten years. Forward-looking companies are developing targeted strategies and tactics now.

Dono Pek R Ha's curator insight, April 9, 2013 8:28 PM

Not necessary about photography but it is about traveling.