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Radio Futures's curator insight,
April 17, 7:42 AM
Interesting to see that young pople are prepared to put their money (or rather forego it) for flexibility .... Delete the scoop?
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Béatrice Grimonpont's curator insight,
May 18, 5:41 AM
La génération Y de 7 à 77 ans (et + si affinités)
ce n’est pas une vue de l’esprit mais la réalité: totalement d'accord Delete the scoop?
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luiy's curator insight,
March 26, 3:48 PM
Embracing Openness Online
Chinese consumers across all segments are becoming increasingly connected. In May 2012, the Chinese Ministry of Industry and Information Technology announced that the number of mobile phone users in China exceeded 1 billion. Additionally, the number of Internet users in the country recently reached 538 million, with mobile Internet users now up to 388 million. As more users access the Internet, many are also accessing social media services and applications. McKinsey found that 95 percent of Chinese living in Tier 1, Tier 2 and Tier 3 cities are registered on a social media site, and that Chinese consumers spend 46 minutes a day visiting social media sites, compared with only seven minutes in Japan and 37 minutes in the United States.
While the social landscape in China remains crowded with many different players, these rich communication channels are allowing Chinese consumers to connect in multiple ways. While censorship does kick in, if one tool suddenly becomes unavailable, it has been shown that the Chinese will simply find another means to interact with one another. As more and more Chinese go online, digital connectivity — which started off in the ’90s as an inevitable consequence and supporting tool for the “socialist market economy” — is now being shaped by a wide variety of consumers. As they find new ways to exchange dialogue, their voices will only become louder and clearer. Delete the scoop?
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