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Net Gen and the future of social media marketing

Net Gen and the future of social media marketing | Digitalis mundi | Scoop.it
The digital generation is bringing a new set of values and expectations with them that will cause us to re-invent our companies.
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Digitalis mundi
Content curator, Postdoctoral participant and Proffesor. Actually researching about the nature and attributes of innovation. Interested in sharing these advances (Twitter: @carrod)
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Social Media 101: What Platform is Your Target Audience Using | R3 Social Media

Social Media 101: What Platform is Your Target Audience Using | R3 Social Media | Digitalis mundi | Scoop.it
One of the best pieces of knowledge you will need for a successful social media campaign is where your target market is "living".
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The Francis effect

The Francis effect | Digitalis mundi | Scoop.it
BUSINESS schools regularly teach their students about great “turnaround CEOs” who breathe new life into dying organisations: figures such as IBM’s Lou...
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Reimagine Your Enterprise

Reimagine Your Enterprise | Digitalis mundi | Scoop.it
Make human-centered design the heart of your digital agenda.
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(Tacit) Knowledge Is Power

(Tacit) Knowledge Is Power | Digitalis mundi | Scoop.it
Sharing soft data between salespeople and marketers can boost a company’s innovation efforts and improve its relationship with customers.
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Unleashing Creativity

Unleashing Creativity | Digitalis mundi | Scoop.it
To take advantage of employees’ innovative efforts, managers must first learn how to encourage and nurture them.
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How to Build Credibility with YouTube

How to Build Credibility with YouTube | Digitalis mundi | Scoop.it
Business owners looking to show they’re credible may be surprised to learn how easy it is to build credibility with YouTube.
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Gen-C and the Future of Social Business

Gen-C and the Future of Social Business | Digitalis mundi | Scoop.it
The concept of the social business, with interconnected constituencies including marketing, R&D, customer support, and suppliers, is appropriately a hot topic today....
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The Key to Social Media Success Within Organizations | MIT Sloan Management Review

The Key to Social Media Success Within Organizations  | MIT Sloan Management Review | Digitalis mundi | Scoop.it
What determines whether or not an internal social media initiative brings business benefits?
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Tapping the power of hidden influencers | McKinsey & Company

Tapping the power of hidden influencers | McKinsey & Company | Digitalis mundi | Scoop.it
A tool social scientists use to identify sex workers and drug users can help senior executives find the people most likely to catalyze—or sabotage—organizational-change efforts. A McKinsey Quarterly article.
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Improve Your Personal Innovation Skills

Improve Your Personal Innovation Skills | Digitalis mundi | Scoop.it
Here's this week's collection of great links. The organising theme this time is how to become more personally creative and innovative.
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La influencia del color en la estrategia de social media marketing

La influencia del color en la estrategia de social media marketing | Digitalis mundi | Scoop.it
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Why I Love Content Idea Generators

Why I Love Content Idea Generators | Digitalis mundi | Scoop.it
Using content idea generators can be really helpful when you’re struggling to come up with a new angle, but it can also be funny. Read on to find out why.
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Tech and Creative: Synergy for the Future

Tech and Creative: Synergy for the Future | Digitalis mundi | Scoop.it
I’ve got a warning for big brand advertisers who fail to embrace the latest developments in technology: if you don’t learn the language of data you’re going to be left out in the cold.This week is an
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Digitalis mundi | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
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The hidden value of organizational health—and how to capture it | McKinsey & Company

The hidden value of organizational health—and how to capture it | McKinsey & Company | Digitalis mundi | Scoop.it
New research suggests that the performance payoff from organizational health is unexpectedly large and that companies have four distinct “recipes” for achieving it. A McKinsey Quarterly article.
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Transferencia de conocimiento tácito en los entornos virtuales de aprendizaje

Transferencia de conocimiento tácito en los entornos virtuales de aprendizaje | Digitalis mundi | Scoop.it
Transferencia de conocimiento tácito en los entornos virtuales de aprendizaje
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Centro de Excelencia enseña cómo realizar un buen plan de innovación

Centro de Excelencia enseña cómo realizar un buen plan de innovación | Digitalis mundi | Scoop.it
Benissa lanza el Centro de Excelencia, un programa de consultoría a cargo de la EOI y el ayuntamiento, que tendrá su presentación el próximo 14 de abril.
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How To Monetize Your Established Brand

How To Monetize Your Established Brand | Digitalis mundi | Scoop.it
Many of my clients and connections have robust social brands, but lack a plan or the skills to monetize their presence. They have blogs, followers on social media and active relationships. But, for all their efforts and successes, they have trouble translating their work into profit.
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Science of Science and Innovation Policy: Principal Investigators' Conference Summary

Science of Science and Innovation Policy:  Principal Investigators' Conference Summary | Digitalis mundi | Scoop.it
The National Science Foundation developed the Science of Science and Innovation Policy program (SciSIP) in 2006 to fund basic and applied research that bears on and can help guide public- and private-sector policy making for science and innovation. By design, SciSIP has engaged researchers from many domains in the development of a community of practice who work together to continually develop frameworks, tools, and datasets for implementing science and innovation policy. Since its inception, the SciSIP program has funded more than 150 researchers and their graduate students. The program also contributed to the initiation of the STAR METRICS (Science and ...
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Noses, made in Britain: UK touts lab-grown organs

Noses, made in Britain: UK touts lab-grown organs | Digitalis mundi | Scoop.it
LONDON (AP) — In a north London hospital, scientists are growing noses, ears and blood vessels in a bold attempt to make body parts in the laborato
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How resource scarcity is driving the third Industrial Revolution | McKinsey & Company

How resource scarcity is driving the third Industrial Revolution | McKinsey & Company | Digitalis mundi | Scoop.it
The authors of the new book Resource Revolution argue that high resource prices are spurring innovations powerful enough to unlock a new phase of global economic growth. A McKinsey & Company article.
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Scale Your Innovation Initiatives

Scale Your Innovation Initiatives | Digitalis mundi | Scoop.it
Five ways to boost the impact of new endeavors without adding bureaucracy or cost.
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Understanding Creative Thinking - Tuts+ Web Design Article

Understanding Creative Thinking - Tuts+ Web Design Article | Digitalis mundi | Scoop.it
In this article I'll explain how we think during the process of being creative. This knowledge will help you understand creativity and will form a foundation in helping you understand why we have creative blocks and how we can combat them. | Tags: General
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Why is Social Media Engagement so Important Anyway? | Social Media Today

Why is Social Media Engagement so Important Anyway? | Social Media Today | Digitalis mundi | Scoop.it
There’s a lot of discussion about on the best tactics to improve engagement. How do you generate engagement on social networks? What’s the best tactic to generate conversation? The thing that always stands out to me is that there’s not really any tactic to it – you have to engage with people.
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Grandes empresas vs Pymes: 8 aspectos de social media donde ganan los más pequeños | SocialBro

Grandes empresas vs Pymes: 8 aspectos de social media donde ganan los más pequeños | SocialBro | Digitalis mundi | Scoop.it
Las grandes empresas han de mirar a las pequeñas que han sabido adaptarse dominando el espacio social con su personalización, tiempo de respuesta y atención
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