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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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Proven Tips And Tricks For Mobile Marketing Success

Proven Tips And Tricks For Mobile Marketing Success | Digital & Mobile Marketing Toolkit | Scoop.it
Do you know anything about mobile marketing? What kind of marketing plans can you come up with? Would you like to improve your current one? Is what you are doing helping or hindering your business?

Via Thomas Faltin
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Notions de programmation pour le référencement.

Notions de programmation pour le référencement. | Digital & Mobile Marketing Toolkit | Scoop.it

Cet article a pour but de livrer quelques informations de code, de langages informatiques de base à maîtriser pour faire du référencement Google. CLEATIS : Référencement Google


Via Gilles Boutault, Agence SEO.fr
sophiedesc's insight:

Un article "back to the basics" toujours très utile !! 

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Agence SEO.fr's curator insight, October 28, 2013 4:43 PM

Cet article a pour but de livrer quelques informations de code, de langages informatiques de base à maîtriser pour faire du référencement Google

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Référencement d'un blog Wordpress (dossier) | PressMyWeb | web 2.0, emarketing, ecommerce, nouvelles technologies

Référencement d'un blog Wordpress (dossier) | PressMyWeb | web 2.0, emarketing, ecommerce, nouvelles technologies | Digital & Mobile Marketing Toolkit | Scoop.it
Comment favoriser techniquement un bon référencement SEO de votre blog ou site Wordpress dans les moteurs de recherche comme Google ?
sophiedesc's insight:

A LIRE !

Une checklist SEO indispensable pour un bon référencement de votre blog Wordpress... avec quelques astuces en supplément ! 

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6 Benefits of Using Infographics - Search Engine Journal

6 Benefits of Using Infographics - Search Engine Journal | Digital & Mobile Marketing Toolkit | Scoop.it

Studies have found that 90 percent of the information that we remember is based on visual impact. Include that tidbit with the fact that we live in an age where 1.5 billion pieces of content, 140 million tweets, and 2 million videos are created on a daily basis, and you can easily understand why a simple visual aid can make your brand stand out.

 


Via Kamal Bennani
sophiedesc's insight:

Scientific proof.of the Data visualisation "magic"  - let's get visual !

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3 Metrics That Really Matter for Your Start-up | The Daily Muse

3 Metrics That Really Matter for Your Start-up | The Daily Muse | Digital & Mobile Marketing Toolkit | Scoop.it
You often hear start-ups boasting about how many millions of users they have—but that's not the stat that really matters. Here are three that do.
sophiedesc's insight:
1. How Engaged are Your Users?2. How Much is Each User Worth (and How Much Does it Cost to Acquire One)?3. What is Your Rate of Growth?
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How to Develop Content Creating Company

How to Develop Content Creating Company | Digital & Mobile Marketing Toolkit | Scoop.it

As a brand, when you take up the same social accounts, it presents a challenge: you need content. And the more networks you want to make a presence on, the more original content you need to create.


Via Kamal Bennani
sophiedesc's insight:

"If you want to tell a story, you’ll need a storyteller" ... and you'll need content ! 

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LinkedIn Drives More Traffic To Corporate Websites Than Other Social Site

LinkedIn Drives More Traffic To Corporate Websites Than Other Social Site | Digital & Mobile Marketing Toolkit | Scoop.it

The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms. The research found that LinkedIn drives significantly more traffic to corporate websites than all the other social platforms combined.

According to the survey LinkedIn accounts for nearly two thirds, 64%, of all visits to corporate websites from social media sites and this is steadily increasing. 


Via Kamal Bennani
sophiedesc's insight:

Did you know that  64% of all visits to corporate websites from social media sites come from LinkedIn?

And, according to the new study AUDIENCE INSIGHT Q3 2013, it is just the beginning - LinkedIn (and Twitter too) are rising ! 

 

Check out the details here: 

http://www1.investis.com/~/media/Files/I/Investis-V2/pdf/publications/Investis-Audience-Insight-IQ-Q3-2013.pdf

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George Inch's curator insight, October 22, 2013 8:30 AM

This demonstartes the inherent power of LinkedIn for business

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Infographics Are More Viral Then Presentations

Infographics Are More Viral Then Presentations | Digital & Mobile Marketing Toolkit | Scoop.it

The data’s in: Infographics have more virality than presentations and documents!

 

When we launched our new infographics player in July, it was because we had little  doubt the web was becoming more and more  visual — and  infographics were seemingly becoming the future of data-sharing. Being the data-driven organization that we are, we were interested in testing the popularity of this new content type.


Via Ally Greer
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Jennifer Dyke's curator insight, October 20, 2013 11:57 AM

This looks like an interesting concept!

Charles Rein's curator insight, October 21, 2013 1:15 PM

Infographics create a quick READ/Scan of the information,  Presentations are a click and look

 

Marie Josselin's curator insight, November 4, 2013 9:37 AM

should companies implement infographics for sharing informations in intern instead of boring graphiks?

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Tunnel sur Canal + : Une opération marketing effrayante pour la série

Tunnel sur Canal + : Une opération marketing effrayante pour la série | Digital & Mobile Marketing Toolkit | Scoop.it

Dictaphone au message intriguant, mail terrorisant, vidéo angoissante, puis hashtag #TruthTerror : plusieurs blogueurs ont été terrorisés ces derniers jours… mais kesako ?


Via Kevin Dangu
sophiedesc's insight:

Belle opération marketing auprès des influenceurs pour la nouvelle série signée Canal+ : "Tunnel" ! 

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Synthesio, seul Français dans le Who’s Who "Social Analytics" de Gartner

Synthesio, seul Français dans le Who’s Who "Social Analytics" de Gartner | Digital & Mobile Marketing Toolkit | Scoop.it

Le spécialiste de l’e-reputation vient aussi d’être retenu dans le programme du gouvernement anglais Future Fifty.

Le Français Synthesio, spécialiste de l’e-réputation vient de rentrer dans le classement du « Who’s Who » de Gartner dans la catégorie Social Analytics, alors que seules 17 entreprises en font parties, dont 2 européennes. Elle devient de facto la seule française du classement et côtoie ainsi 17 très grandes entreprises comme Adobe, IBM, Opera Solutions, Oracle, Salesforce.com… 

sophiedesc's insight:

Bravo Synthesio, un bel exemple de réussite de start up made in France

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veille, curation et infobésité, trucs, astuces et outils

Dans cette présentation réalisée pour la conférence Scoop.it! sur la curation de contenu qui se tient à Paris le 8/7/2013 je donne ma vision de la veille, de l'infobésité, de l'information et des outils pour mener une veille efficace.


Via fduport, Christophe Thaunay, Didier Fosse, Aqui!Presse Formation&Conseils
sophiedesc's insight:

Quelques astuces de  Yann Gourvennec et autres outils bien utiles pour tous ceux qui cherchent à optimiser et rentabilser leur veille ! 

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Robin Tedeschi's curator insight, October 20, 2013 4:20 PM

Aperçu d'une conférence sur la veille très intéressant qui mentionne entre autre les choses à éviter et celles à faire. 

Cela permet au passage de remettre en question sa manière de fonctionner et voir si l'on ne peut rectifier le tir à certains niveaux et avec un minimum d'investissement.

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Top 10 des actions de communication sur le réseau social Pinterest

Top 10 des actions de communication sur le réseau social Pinterest | Digital & Mobile Marketing Toolkit | Scoop.it

Avec ses 70 millions de comptes dont 20 millions d'utilisateurs actifs dans le monde, le réseau social Pinterest joue dans la cour des grands. En France, si « seulement » 157 000 utilisateurs sont actifs sur le réseau (80% des utilisateurs sont américains), il réunit quasiment un million de visiteurs uniques par mois !

sophiedesc's insight:

Panorama des actions de communication les plus pertinente à mener sur  Pinterest, illutrées par des exemples de campagnes réussies: 


1. Valoriser les attributs et les références « top of mind » de son entreprise

2. Développer l’univers de sa marque

3. Mettre en avant son catalogue de produits ou services

4. Relayer les autres prises de parole

5. Proposer des expériences uniques et différenciantes

6. Organiser des concours

7. Repérer des influenceurs pertinents pour sa marque

8. Diffuser un contenu engagé, utile ou divertissant pour son audience

9. Promouvoir un événement en direct

10. Réaliser une veille et en tirer des insights pour la R&D

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99 types de contenu marketing

Fini le syndrome de la page blanche avec ces 99 types de contenu à proposer sur un blog Marketing notamment ...

Via inaativ
sophiedesc's insight:

A la recherche d'inspiration pour votre stratégie de Content Marketing? Voici un reminder très efficace des types de contenus que vous pourrez utiliser au quotidien! 

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Must-Know Do’s and Don’ts for QR Codes | Great Lakes Integrated

Must-Know Do’s and Don’ts for QR Codes | Great Lakes Integrated | Digital & Mobile Marketing Toolkit | Scoop.it

It is safe to say that QR Codes are everywhere these days. But the real question is, are people using QR Codes correctly?

 

To answer that question, additional questions need to be asked. These may include: “Are the QR Codes big enough to be scanned easily and quickly? Do the QR Codes link to a mobile website? If they have been customized graphically, do they contain scannable color schemes?”

If you are wondering if you’re using QR Codes correctly, we have some help to offer you!

sophiedesc's insight:

And if you need some more details to help you design your QR code campaign effectively, just download the ultimate guide of Unitag below and follow your 10 easy steps to mobile marketing success! :)

 

http://www.unitaglive.com/a/Ten_Commandments_of_QR_Code

 

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A scientific guide to writing great headlines on Twitter, Facebook and your blog

A scientific guide to writing great headlines on Twitter, Facebook and your blog | Digital & Mobile Marketing Toolkit | Scoop.it

Ever since we started Buffer a little over two years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog?

The topic is a very tricky one, as the accuracy for what works best is hard to nail down. Whilst we have some specific techniques that we are using for our own postings and article headlines every day, I thought looking at the most cutting edge research is definitely required. So I thought of combining all the research we’ve done for the Buffer social accounts and our blog as well as the best research out there and combining them into one comprehensive guide. Without any further ado, here is a scientific guide to great copywriting on Twitter, Facebook and your blog


Via Stéphanie Gagin
sophiedesc's insight:

A comprehensive guide based on Buffer research  to help you find the greatest post copywriting on your blog, Twitter, Facebook - very useful ! 

 

(Social A/B test advice, optimal time to tweet/post, most shareable words, best headlines etc) 

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The Best Email Marketing Templates for Small Business

The Best Email Marketing Templates for Small Business | Digital & Mobile Marketing Toolkit | Scoop.it
Using email marketing templates for your small business will allow you to build professional-looking emails and track their effectiveness.

Via malek
sophiedesc's insight:

Top 3 favorite email marketing templates and management systems for SMBs: 

 

MailChimp

Constant Contact

iContact

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malek's curator insight, October 24, 2013 10:30 AM

A robust collection of neat email marketing templates. IContact is probably the most flexible if customization is your main interest.

malek's comment, October 24, 2013 5:50 PM
Thank Joelle for recommending "Digital Marketing Strategy", #obliged
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Comment bien utiliser Twitter ?

Comment bien utiliser Twitter ? | Digital & Mobile Marketing Toolkit | Scoop.it
Comment bien utiliser Twitter est une question légitime au vu de tous les changements qui ont eu lieu ces dernières semaines sur la toile dans le domaine d (RT @AnthonyRochand: Comment bien utiliser #Twitter ?

Via Miralles Richard
sophiedesc's insight:

Petit aperçu des nouvelles fonctionnalités disponible sur Twitter - à lire pour vous mettre à jour rapidemment ! 

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Les 5 meilleurs outils alternatifs à Hubspot pour faire de l'Inbound Marketing gratuitement

Les 5 meilleurs outils alternatifs à Hubspot pour faire de l'Inbound Marketing gratuitement | Digital & Mobile Marketing Toolkit | Scoop.it
Blog de Markentive, agence d'inbound marketing : Les meilleures alternatives à Hubspot pour faire de l'Inbound marketing gratuitement

 

Si vous êtes de nature à vouloir contrôler de manière plus libre et flexible l’ensemble de vos décisions marketing ou que vous avez le temps et les compétences nécessaires à l’intégration d’outils indépendants pour votre stratégie d’Inbound marketing, peut-être serez-vous plus heureux avec ces quelques alternatives … qui sont en plus pour la plupart gratuites !


Via Jacques Tang
sophiedesc's insight:

Voici donc 5 outils gratuits à utiliser pour une mise en place "traditionnelle" d'une stratégie d'inbound marketing -- qui peuvent remplacer (dans un premier temps, du moins) la fameuse "super-plateforme" intégrée Hubspot. 

 

On y retrouve les "classiques": Wordpress, Moz, Hootsuite, Mailchimp et Google Analytics/  

 

Plus un conseil, toujours bon à prendre: ne pas hésitez à "mettre les mains dans le cambouis" !  

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Comment organiser efficacement son marketing de contenu

Comment organiser efficacement son marketing de contenu | Digital & Mobile Marketing Toolkit | Scoop.it

structurer et organiser efficacement votre marketing de contenu


Via Jerome D. Simon
sophiedesc's insight:

Une stratégie de contenu est à planifier sur le long terme !

 

Quelques idées de contenu à publier tous les jours, toutes les semaines, tous les mois et tous les ans pour un impact réellement SEO et Trafic positif  et pour fidéliser vos visiteurs? 

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Jerome D. Simon's curator insight, October 21, 2013 8:12 AM

organisation par semaine/mois/année etc..

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Why email newsletters still work -- and how you can make yours better

Why email newsletters still work -- and how you can make yours better | Digital & Mobile Marketing Toolkit | Scoop.it

"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.


Via Guillaume Decugis
sophiedesc's insight:

Build a successfull newsletter just with these 4 basics: 

 

Entertain and inform

Be brief

Stick to one topic

Leverage non-email channels for delivery


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Deanna Dahlsad's curator insight, October 15, 2013 6:46 PM

It's like the old direct mail pieces, really. Numbers & call to action matter as much as content.

Sigrid de Kaste's curator insight, October 16, 2013 6:20 PM

Make email newsletters part of your marketing routine...have a plan!

Lily Sanders's curator insight, October 21, 2013 2:29 PM

This article will be helpful because many entry level jobs in PR requires you to write newsletters, news releases, media advisorys, etc.

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5 Ways Lean Companies Can Beat Fat Cat Publishers at Content Marketing

5 Ways Lean Companies Can Beat Fat Cat Publishers at Content Marketing | Digital & Mobile Marketing Toolkit | Scoop.it
On one hand, there’s the opinion that content marketing is the newest key to online success while at the same time others are saying most of it doesn’t work. So which is it?

Via Thomas Faltin
sophiedesc's insight:

"Most of your content, according to the numbers, is still likely to fail." 

Still, here are 5 ways to bring in backlinks, sales and leads by getting your content shared :

 

1. Bring Data to the Party

2. Hypertarget

3. Just Be Bigger & Better

4. Be Bold & Opinionated

5. Break News in Your Industry

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7 Scientifically-Backed Copywriting Tips to convert

7 Scientifically-Backed Copywriting Tips to convert | Digital & Mobile Marketing Toolkit | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos
sophiedesc's insight:

"Devil really is in the details, especially when it comes to creating copy that converts" ! 

 

Check out these 7 very simple copywriting tips that wil convert your readers into buyers: 

1. Make em’ feel something

2. Be wary of “selling” savings

3. Sweat the small stuff

4. Embrace your devilish side

5. Don’t rely on adjectives alone

6. Include “power” words ("You, Free, Because, Instantly, New) 

7. Use transportation for persuasion

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Pour être visible sur LinkedIn, ayez une approche Presse People

Pour être visible sur LinkedIn, ayez une approche Presse People | Digital & Mobile Marketing Toolkit | Scoop.it
Qu'il s'agisse de Google pour les sites et les blogs ou de profils sur les réseaux sociaux, sur quels mots ou expressions doit-on être visibles ? Et quelle approche avec Linkedin ? Explications.
sophiedesc's insight:

Sur LinkedIn, "votre headline, c'est VOUS, ce n'est pas votre poste" ! 

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Jerome D. Simon's curator insight, October 21, 2013 4:06 PM

Tout est dans le headline sur Linkedin et peu de personnes l'utilisent.

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Identify Valuable Business Opportunities with the Consumer Trend Canvas

Identify Valuable Business Opportunities with the Consumer Trend Canvas | Digital & Mobile Marketing Toolkit | Scoop.it

Via Robin Good
sophiedesc's insight:

Trend analysis is the very first step towards Innovation, and this free Consumer Trend Canvas of Trendwatching.com will help you do that right, thanks to this useful analysis template and a comprehensive guide !  

 

http://www.trendwatching.com/trends/pdf/2013-10%20CONSUMER%20TREND%20CANVAS.pdf

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Alessandro Rea's curator insight, October 17, 2013 5:06 AM
CONSUMER TREND CANVAS:

An easy-to-follow framework that will help you not only unpack andunderstand any consumer trend, but also help you apply it to launchsuccessful consumer-facing innovations of your own.

 

 

How & when to use the CONSUMER TREND CANVAS:Download your blank Consumer Trend CanvasTake the trend that you are interested in exploring further (either from us, or elsewhere!).As you analyze the trend, fill out the left hand side of the canvas (‘Understand’) with insights, data and examples. Then use the ‘Apply’ section on the right hand side to capture your ideas.Keep on circling back to re-examine how the segments relate to each other. Insights in one segment may highlight other elements of the trend and help you uncover truly novel concepts.Also, try using it to structure an innovation session with your team or a client. Then enjoy that ‘a-ha!’ moment as people both understand what a trend is all about, and how to make the most of it ;)

 

Read More: http://www.trendwatching.com/trends/consumertrendcanvas

Elías Manuel Sánchez Castañeda's curator insight, November 17, 2013 2:44 PM

A significant percentage of working-age Mexicans (PEA: economically active population) have no chance of finding a job as an employee, so it needs to develop the ability to use tools for self-employed or start a business. A useful tool is the Business Model Canvas, which allows a review sheet nine key concepts that has any business, and develop knowledge and actions that increase the likelihood that the company move forward.

Un porcentaje importante de los mexicanos en edad de trabajar (PEA: Población Económicamente Activa) no tendrá oportunidad de encontrar un trabajo como empleado, por lo que necesita desarrollar la habilidad de utilizar herramientas para auto-emplearse o para iniciar un negocio propio. Una herramienta útil es el Model Business Canvas, que nos permite en una hoja repasar nueve conceptos clave que tiene cualquier negocio, y desarrollar conocimientos y acciones que incrementan la probabilidad de que la empresa siga adelante.

Birgitta Edberg's curator insight, March 29, 3:53 PM

Buiness Model Canvas and Customer Trend Canvas. Visualization make the Thinking Process Easier.

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Creating an Inbound Marketing Content Strategy - ClickZ | #TheMarketingAutomationAlert

Creating an Inbound Marketing Content Strategy - ClickZ | #TheMarketingAutomationAlert | Digital & Mobile Marketing Toolkit | Scoop.it
How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you.

 

Digest...

 

Start With Your Personas

Whether it's marketing or product development, everything you do in your business should all start with your personas. Your company's personas should be at the heart of everything you do in your inbound marketing strategy, including content.

 

Map It All Out: Lifecycle Stage Is Key

To make your life easier, I've created a basic inbound marketing content strategy template that you can use in developing your content strategy. This should be used as a general guide, but feel free to change and modify it based on your business. You can download the free template here.

 

Realize Problem or Need (Driving Visitors)

At the very top of the inbound marketing funnel your goal is to drive prospects to your website. There are many different parts to this from social, email, etc., but the one we are interested in for this discussion is blogging.

I want you to think of your blog as the fuel of your content (and marketing) engine. Blogs can be used to boost the impact of all the other marketing channels (social, SEO, email, etc). Once developed over time it will prove to be the biggest driver of traffic to your website and be one of your company's biggest digital assets.

 

Perform Research (Top Funnel)

In this stage content types that work effectively are e-books, webinars, research guides, reports, etc. Again, I can't stress enough how important it is to keep this non-biased, non-promotional, and focused around amazing quality content that delights and educates that person.

 

Establish Buying Criteria (Middle Funnel)

In this stage there are a few more styles of content that work especially well in bringing across the feeling and messages you want at this stage. These include white papers, webinars, comparison guides, detailed guides, etc.

 

Evaluating Vendors (Bottom Funnel)

If your inbound marketing has been done correctly it will be your best sales team member. The lead will be very interested in your solutions, have a great deal of education on the topic, and be biased toward your solution over competitors.

 

Think SEO

Once you have created an inbound marketing content map then you can start thinking about how you can incorporate SEO into the mix. Start using keyword and search tools to find the best titles and copy to include in your content to ensure it will be found by those who are searching online.

 

Review and Update

It's also important to consider that you should be revisiting both your personas and your content strategy map on a monthly or at the minimum quarterly basis. As new information and ideas come out, it will be important to include those into your persona profile and pivot your content accordingly.


Via marketingIO, C-Marketing
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marketingIO's curator insight, September 13, 2013 7:40 AM

Inbound 101. It's beautiful when simplified, such as you see above. More details in the original post, but it's not that hard.


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Bergadi Zeroual's curator insight, September 15, 2013 8:25 PM

Just after share your Link to a differents Social Networks,your freinds and your familly.You earn a lot off Money...That a Marketing