Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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The Ultimate Guide to Leaving Comments On Blogs : @ProBlogger

The Ultimate Guide to Leaving Comments On Blogs : @ProBlogger | Digital & Mobile Marketing Toolkit | Scoop.it

If you’ve ever read a post, book or eBook, or listened to a webinar or conference session on the topic of ‘finding readers for your blog’ you’ll have heard the advice: ‘Leave comments on other blogs. 

This post is an attempt to give you some advice on how to leave comments effectively and what to avoid.

sophiedesc's insight:

Useful advice to read before leavin comments on blogs: 

7 benefits, 1 challenge, 4 types of commenters. 

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5 Ways to Create More Strategic Content in 2014- unbounce

5 Ways to Create More Strategic Content in 2014- unbounce | Digital & Mobile Marketing Toolkit | Scoop.it
The 5-step guide for content marketers to step up their game in 2014 and create more strategic content.

Via Stefano Principato, malek
sophiedesc's insight:

What about you: of all the content you created in 2013, how much did you plan strategically?

 

Well, I'm sure  we all need to read these 5 really useful tips from guest blogger Tommy Walker on the unbounce blog ;)

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Stefano Principato's curator insight, December 5, 2013 11:39 AM
Knowing media formats ahead of time helps you manage & prioritize your production schedule.
Carol Sherriff's curator insight, December 6, 2013 1:37 PM

You will probably already know the 5 steps but this is well put together and a helpful reminder.

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Social Media Analytics | Infographic

Social Media Analytics | Infographic | Digital & Mobile Marketing Toolkit | Scoop.it

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 


Via Lauren Moss, Vincent Bastide
sophiedesc's insight:

Great Infographic in term of CM analytics :) 

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Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 2014 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

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Top 50 New Product Review Blogs | Cisionblog

Top 50 New Product Review Blogs | Cisionblog | Digital & Mobile Marketing Toolkit | Scoop.it

Cision ranks Top 50 Product Review Blogs using its Media Database and Digital Reach, as well as inbound links.Bonus: product review blogs are notoriously PR-friendly!"

sophiedesc's insight:

Looking for some gift ideas for christmas - or for PR-friendly blogs for your new product reviews?

This listing might be useful  :)

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10 Steps to Effective Copywriting | How to Craft Compelling Copy

10 Steps to Effective Copywriting |  How to Craft Compelling Copy | Digital & Mobile Marketing Toolkit | Scoop.it
Grab the Copywriting 101, Magnetic Headlines, and SEO Copywriting ebooks.
Copywriting 101: How to Craft Compelling Copy Copywriting is one of the most essential elements of effective online marketing. The art and science of direc
sophiedesc's insight:
Great ressource to create compelling content for readers and search engines! "Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action."
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Content Marketing Strategy: How To Create Killer Headlines

Content Marketing Strategy: How To Create Killer Headlines | Digital & Mobile Marketing Toolkit | Scoop.it
Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline.
sophiedesc's insight:

Great tips by marketingland.com to find the perfect headlines:

track & test, understand and adapt to your audience, be creative and engage conversation with your target! 

 

+ Keep in mind some headline types examples: 

> The News Story 

> The Value Prop 

> The CTA 

> The How-To 

etc 

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Comment séduire un blogueur, en 4 étapes faciles

Comment séduire un blogueur, en 4 étapes faciles | Digital & Mobile Marketing Toolkit | Scoop.it
Sur le web, l’influence est devenue un réel trafic en soi, alors que les gestionnaires avertis sont continuellement à la recherche de sites internet crédibles où ils peuvent promouvoir leurs produits et services.

Via Isabelle Clément
sophiedesc's insight:

Une tactique d'approche de vos influenceurs en 4 étapes :


1. Personnaliser votre courriel au nom de votre interlocuteur.

2. Prendre le temps de connaitre le blogue en question, et en faire la démonstration.

3. Clarifier les bénéfices reçus par le blogueur, si ce dernier acquiesce à votre demande.

4. Simplifier le tout. 

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2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] | Digital & Mobile Marketing Toolkit | Scoop.it

The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove.

sophiedesc's insight:
> B2B Marketers considers Events, Case Studies, Webinars and Blogs as the most effective Content Marketing Tactics ! 

Here are the detailed stats included in this report: 

91% of B2B marketers use content marketing

Breakdown of B2B Content Marketing Tactics in Use:

87% of B2B content marketers us social media (other than blogs)83% of B2B content marketers use articles on their website78% of B2B content marketers use eNewsletters77% of B2B content marketers use blogs71% of B2B content marketers use case studies70% of B2B content marketers use videos70% of B2B content marketers use articles on other websites69% of B2B content marketers use in-person events61% of B2B content marketers use white papers59% of B2B content marketers use webinars or webcasts44% of B2B content marketers use research reports40% of B2B content marketers use micro sites38% of B2B content marketers use infographics38% of B2B content marketers use branded content tools33% of B2B content marketers use mobile content32% of B2B content marketers use eBooks31% of B2B content marketers use print magazines29% of B2B content marketers use books28% of B2B content marketers use virtual conferences27% of B2B content marketers use podcasts26% of B2B content marketers use licensed or syndicated content26% of B2B content marketers use mobile apps25% of B2B content marketers use digital magazines24% of B2B content marketers use print newsletters11% of B2B content marketers use games or gamification

B2B Content Marketing Tactics Usage Trends:

Use of research reports has risen from 25% in 2011 to 44% in 2012Use of video has risen from 52% in 2011 to 70% in 2012Use of mobile content has risen from 15% in 2011 to 33% in 2012Use of virtual conferences has risen from 10% in 2011 to 28% in 2012

Most Effective Tactics:

67% of B2B marketers rate in-person events as the most effective content marketing tactic64% of B2B marketers rate case studies as the most effective content marketing tactic61% of B2B marketers rate webinars or webcasts as the most effective content marketing tactic59% of B2B marketers rate blogs as the most effective content marketing tactic58% of B2B marketers rate videos as the most effective content marketing tactic58% of B2B marketers rate newsletters as the most effective content marketing tactic57% of B2B marketers rate research reports as the most effective content marketing tactic57% of B2B marketers rate white papers as the most effective content marketing tactic55% of B2B marketers rate eBooks as the most effective content marketing tactic53% of B2B marketers rate articles on website as the most effective content marketing tactic50% of B2B marketers rate articles on other websites as the most effective content marketing tactic50% of B2B marketers rate microsites as the most effective content marketing tactic49% of B2B marketers rate social media effective or very effective as a content marketing tactic

Content Distribution and Promotion:

87% of B2B marketers use social media to distribute content, up from 74% in 2011B2B marketers use an average of 5 social media sites to distribute content83% of B2B marketers use LinkedIn to distribute content80% of B2B marketers use Twitter to distribute content80% of B2B marketers use Facebook to distribute content61% of B2B marketers use YouTube to distribute content39% of B2B marketers use Google+ to distribute content26% of B2B marketers use Pinterest to distribute content23% of B2B marketers use Slideshare to distribute content12% of B2B marketers use Vimeo to distribute content10% of B2B marketers use Flickr to distribute content10% of B2B marketers use StumbleUpon to distribute content7% of B2B marketers use Instagram to distribute content7% of B2B marketers use Tumblr to distribute content6% of B2B marketers use Quora to distribute content

Organizational Goals:

79% of B2B marketers use content marketing to achieve brand awareness goals74% of B2B marketers use content marketing to achieve customer acquisition goals71% of B2B marketers use content marketing to achieve lead generation goals64% of B2B marketers use content marketing to achieve customer retention and loyalty goals64% of B2B marketers use content marketing to achieve thought leadership goals63% of B2B marketers use content marketing to achieve engagement goals60% of B2B marketers use content marketing to achieve website traffic goals45% of B2B marketers use content marketing to achieve lead nurturing goals43% of B2B marketers use content marketing to achieve sales goals

B2B Content Marketing Measurement:

60% of B2B marketers use web traffic to measure effectiveness of content marketing51% of B2B marketers use sales lead quality to measure effectiveness of content marketing45% of B2B marketers use social media sharing to measure effectiveness of content marketing43% of B2B marketers use sales quantity to measure effectiveness of content marketing41% of B2B marketers use direct sales to measure effectiveness of content marketing41% of B2B marketers use qualitative feedback from customers to measure effectiveness of content marketing41% of B2B marketers use SEO ranking to measure effectiveness of content marketing39% of B2B marketers use time spent on website to measure effectiveness of content marketing35% of B2B marketers use inbound links to measure effectiveness of content marketing26% of B2B marketers use benchmark lift of company awareness to measure effectiveness of content marketing24% of B2B marketers use increased customer loyalty to measure effectiveness of content marketing22% of B2B marketers use benchmark lift of product/service awareness to measure effectiveness of content marketing13% of B2B marketers use cross-selling to measure effectiveness of content marketing5% of B2B marketers use cost savings to measure effectiveness of content marketing

B2B Content Marketing Budgets:

54% of B2B marketers will increase their spend on content marketing over the next 12 months34% of B2B marketers spend on content marketing over the next 12 months will remain the same2% of B2B marketers spend on content marketing over the next 12 months will decreaseContent Marketing Budgets:33% of B2B marketing budgets are now allocated to content marketingCompanies with fewer than 10 employees allocate 42% of their marketing budget to content marketingCompanies with over 1,000 employees allocate 24% of their marketing budget to content marketing

Content Creation In-House and Outsourcing:

56% of B2B marketers create content in-house exclusively, an increase of 18% over 20111% of B2B marketers outsource all content creation and 43% use a combination of in-house and outsourced content creation65% of large companies outsource content creation and 44% overall outsource B2B content creation91% of B2B content marketers tailor their content in at least one way:59% of B2B content marketers segment content by individual decision maker profiles52% of B2B content marketers segment content by company characteristics42% of B2B content marketers segment content by stage in the buying cycle23% of B2B content marketers segment content by personalized content preferences8% of B2B content marketers do not segment content
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5 étapes pour multiplier par deux votre lead generation sur Twitter

5 étapes pour multiplier par deux votre lead generation sur Twitter | Digital & Mobile Marketing Toolkit | Scoop.it
Découvrez les 5 étapes clefs pour augmenter le nombre de lead via Twitter grâce aux différents outils mis à disposition par le site.
sophiedesc's insight:

1. Créer un beau profil attractif

2. Paramétrer les lead generation cards 

3. Trouver de potentiels clients via le moteur de recherche

4. Affiner la recherche en éliminant les spams et les bots

5. Engager la conversation via les mentions, DM, favoris ou RT ! 

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5 Bonnes Raisons d’Arrêter de Synchroniser Facebook et Twitter | Emarketinglicious

5 Bonnes Raisons d’Arrêter de Synchroniser Facebook et Twitter | Emarketinglicious | Digital & Mobile Marketing Toolkit | Scoop.it
Synchroniser les messages émis sur les deux grands réseaux sociaux permet de gagner du temps. C’est cependant la seule bonne raison de le faire !
sophiedesc's insight:

Les différences de cibles et de formats, rythmes ou heures de publications sont autant de bonnes raisons d'arrêter de synchroniser vos comptes Facebook et Twitter - ou de ne jamais commencer ! 

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Key Stages in the Inbound Marketing Process | AccountingWEB

Key Stages in the Inbound Marketing Process | AccountingWEB | Digital & Mobile Marketing Toolkit | Scoop.it
One thing that seems to elude many professionals is how SEO, social media, pay-per-click advertising, and e-mail marketing play a role in inbound marketing.
sophiedesc's insight:

Overview of the basic inbound marketing tactics you can/should use for a successful inbound marketing process. 

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Games of Thrones : 5 leçons de Content Marketing à piquer à la série

Games of Thrones : 5 leçons de Content Marketing à piquer à la série | Digital & Mobile Marketing Toolkit | Scoop.it

Game of Thrones, série événement de la chaîne américaine HBO depuis 2011, a su démontrer qu’on pouvait rendre accro la planète entière en suivant quelques recettes toutes simples. La preuve en cinq leçons.

sophiedesc's insight:

Une analyse très pertinente des 5 ingrédients principaux de la recette du succès marketing de la série - dont on peut facilement s'inspirer pour construire sa stratégie inbound et contenu !  

& un petit bonjour au passage à tous les fans de GoT ;)

 

Leçon n° 1 : affichez un objectif simple et ambitieux

Leçon n° 2 : n’ayez pas peur de vous répéter

Leçon n° 3 : sachez repousser toujours plus loin vos limites

Leçon n° 4 : soyez là où on ne vous attend pas

Leçon n° 5 : adaptez-vous tout en restant cohérent

 

+ du transmédia sans modération! 

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Content: Why Influence Matters

Content: Why Influence Matters | Digital & Mobile Marketing Toolkit | Scoop.it

Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is being rapidly decoupled from the masthead.


Via Kamal Bennani
sophiedesc's insight:

Interesting insights from Rebecca Lieb about Influence Marketing & very impressive facts proving its big potential for your content strategy; 

 

 "At the end of the day, an influencer strategy is primarily an amplification strategy. Influencers, by dint of reputation, confer legitimacy. They are thought leaders, journalists, bloggers, tweeters, analysts, consultants or subject-matter experts who influence buyer decisions." 

 

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6 Ideas for 6 Seconds: Adding Vine to Your Toolbox | LEWIS PR

6 Ideas for 6 Seconds: Adding Vine to Your Toolbox | LEWIS PR | Digital & Mobile Marketing Toolkit | Scoop.it
Use Vine to supplement your next digital marketing campaign. Here are 6 ideas for your next 6 second videos.
sophiedesc's insight:

Discover the marketing opportunities using Vine Videos. 6 inspiring Vine ideas: 

 

Tease your audience

Start a conversation or respond to a trend

Create a brand pitch

Announce a special offer, sale or discount.

Juice your next conference or event

Attract new employees as well as inform customers

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malek's comment, December 5, 2013 6:56 PM
The down-to-earth content of Vine is amazing
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10 extensions Google Drive pour travailler efficacement | Autour du Web

10 extensions Google Drive pour travailler efficacement | Autour du Web | Digital & Mobile Marketing Toolkit | Scoop.it
Google Drive est le meilleur outil pour ceux qui aiment travailler à distance. Voici 10 extensions Google Drive pour travailler efficacement...

Via Stéphanie Gagin
sophiedesc's insight:

quelques outils bien pratiques pour les adeptes de GDrive :)

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Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Digital & Mobile Marketing Toolkit | Scoop.it
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, November 25, 2013 9:46 AM

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

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Vodafone takes on O2 and Google with mobile wallet launch | News | Marketing Week

Vodafone takes on O2 and Google with mobile wallet launch | News | Marketing Week | Digital & Mobile Marketing Toolkit | Scoop.it
Launch expected in Spring 2014, with Vodafone’s NFC-enabled offering leapfrogging O2 Wallet.  
sophiedesc's insight:

The mobile Wallet war is (still) on! Vodafone Europe rolls out its new NFC-enabled wallet, based on open source technology for broader integration and including mobile loyalty functionality. 

 

"Vodafone has announced plans to launch a mobile wallet service that will let customers make everyday transactions such as making payments and collecting loyalty points directly from their mobile phones."

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25 Random, Must-See Social Media Tools

25 Random, Must-See Social Media Tools | Digital & Mobile Marketing Toolkit | Scoop.it
View these must-see social media tools.

 

Let’s face it; there are a plethora of unknown tools that help enhance our social media strategy and execution. The search for these tools is cumbersome so I have included a list of 25 random must-see social media tools for you to review. 

sophiedesc's insight:

Have a look at these Social Media Management, Analytics & Promotion Tools selected by Juntae DeLane - including a lot of new tools I didn't know/I have to test!!

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[INFOGRAPHIC] Inbound Marketing - Which processes and tools does it take to make Inbound Marketing effective?

[INFOGRAPHIC] Inbound Marketing - Which processes and tools does it take to make Inbound Marketing effective? | Digital & Mobile Marketing Toolkit | Scoop.it
Which processes and tools does it take to make Inbound Marketing effective? Companies are still trying to understand and make the business case to focus on. Marketing topic(s):Digital marketing strategy. 

This Infographic from Salesforce Pardot sheds some light onto this with survey findings summarised from HubSpot’s survey.

It also highlights well the difference between inbound and outbound marketing and free tools in the marketplace across blogging, SEO, analytics, social and webinars.


Via Jerome D. Simon
sophiedesc's insight:

Great Inbound Marketing infographic about the "Truth behind the Buzz" (according to Pardot -promoting it marketing automation SW), incl. inbound marketing activities, ressources vs. results, as well as low-cost alternatives to all-in-one inbound marketing tools. 

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Jerome D. Simon's curator insight, November 14, 2013 3:47 AM

L'inbound est une méthodologie utilisée avec des outils connus du marketing traditionnel. Ce qui compte c'est plus la méthode que les outils. Infographie explicite, mais, comme réalisée par Salesforce, elle ne parle pas des outils de lead nurturing disponibles sur WP

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How to Become a Successful Business Blogger - Click-finders.com

How to Become a Successful Business Blogger - Click-finders.com | Digital & Mobile Marketing Toolkit | Scoop.it
So what’s the number one reason why most business bloggers fail? Find out here and learn how to become a successful business blogger!
sophiedesc's insight:

& Keep in mind:

 

Fo a successfull business blog, "you need to engage your customers/readers, not just inform or report"! 

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Infographic: Why Business Blogging is Awesome Sauce | Business Blogging Stats

Infographic: Why Business Blogging is Awesome Sauce | Business Blogging Stats | Digital & Mobile Marketing Toolkit | Scoop.it
Discover why business blogging is something of a silver bullet in this stats and facts-packed infographic!
sophiedesc's insight:

Some interesting Business Blogging Stats, eg: 

 

> "US visitors spend 3X more time on blogs and social media than on their email"

> B2B Companies who blog get 70% more leads than those who don't". 

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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Digital & Mobile Marketing Toolkit | Scoop.it

Via Jerome D. Simon, Geoffrey Laloux
sophiedesc's insight:

+++ A very comprehensive lists of useful tools and softwares for every single step of your content marketing process. 


Lead Tracking Tools

Webtrends 

mixpanel 

Woopra 

Compete 

Kissmetrics 

Marketing.ai 

Google Analytics 

Marketing Automation

Pardot 

Genius 

Marketo 

Eloqua 

Act-on 

Silverpop 

HubSpot 

Personalization

Monetate 

Demandbase 

40 Nuggets 

Email Marketing Tools

Constant Contact 

iContact 

Campaign Monitor 

Social Media Management & Listening Tools

Sprinklr 

Tweetdeck 

Hootsuite 

Buffer 

Social Media

Twitter 

Facebook.com 

Pinterest.com 

LinkedIn 

Google+ 

Blogging & CMS

Percussion 

Tumblr 

WordPress

Livejournal 

Drupal

Paid Distribution Networks

Brightcove 

PR Newswire 

SlideShare 

Cadence9 

Content Promotion Tools

ContentGain 

Disqus 

OneSpot 

Gravity 

Outbrain.com 

Webinar Tools

ReadyTalk 

Webex

BrightTalk 

GoToMeeting 

Sources for Content Creation

Scripted 

Textbroker 

Skyword

Brafton 

Zerys 

Contently 

Content Curation Tools

Curata 

Scribit 

Magnify 

Content Optimization Tools

InboundWriter 

Scribe 

Optimizely 

Parse.ly 

SEOmoz 

Content Enrichment Tools

Zemanta 

Storify 

Silk 

Graphicly 

Content Collaboration Tools

Compendium 

Divvy

GatherContent 

Google Drive –

Kapost 

SocialCast 

Content Authoring Tools

Easelly 

Visual.ly 

Adobe Creative Cloud 

KnowledgeVision 

Brainshark 

Prezi 

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Jerome D. Simon's curator insight, November 14, 2013 11:16 AM

La carte du contenu, tous les outils (ou presque) pour gérer son contenu !

Stefano Principato's curator insight, November 14, 2013 5:39 PM

Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing.  Some technologies may help create content, others help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing.

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Tout pour rédiger et concevoir votre futur livre blanc

Tout pour rédiger et concevoir votre futur livre blanc | Digital & Mobile Marketing Toolkit | Scoop.it
Ce billet aborde tous les aspects de l'élaboration d'un livre blanc dans un objectif de génération de leads.
sophiedesc's insight:

Quelques conseils simples, mais efficaces à conserver pour votre prochain livre blanc !

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Which Email Keywords Get the Highest Open and Click-Through Rates? -

Which Email Keywords Get the Highest Open and Click-Through Rates? - | Digital & Mobile Marketing Toolkit | Scoop.it
Learn which email keywords trigger higher open and click-through rates (and which ones can sabotage your email marketing efforts!)

Via malek
sophiedesc's insight:

Emailing ording tips to (try to) make the difference in the very "spammy" holiday season 

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malek's curator insight, November 5, 2013 12:27 PM

The core promise of Email remains unchanged

- Be relevant.

- Ask for the sale.

- Make interaction as easy and convenient as possible.

- Keep people informed and involved.

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Blogueurs : les nouvelles règles imposées aux communicateurs

Blogueurs : les nouvelles règles imposées aux communicateurs | Digital & Mobile Marketing Toolkit | Scoop.it

Approche-t-on les blogueurs comme les journalistes ?

La première chose à retenir, en tant que communicateur, c’est que les blogueurs –contrairement aux journalistes – ne vivent généralement pas de leur blogue.  Ainsi, il faut adapter notre approche avec ceux-ci.

Entre le travail le jour et l’écriture le soir, les blogueurs mènent une double vie !


Via Isabelle Clément
sophiedesc's insight:

Quelques conseils de base, simples et efficaces, pour éviter certains faux pas dans l'approche des blogueurs de votre secteur. 

 

"Un autre irritant des blogueurs à l’endroit des relationnistes, c’est l’argument de la  « visibilité ». Certains communicateurs demandent « un service » aux blogueurs, en échange de visibilité. Or, il est bien clair que ces blogueurs sont justement approchés pour leur visibilité… "

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