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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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best free marketing tools — It's All About Revenue: The Revenue Marketing Blog

best free marketing tools — It's All About Revenue: The Revenue Marketing Blog | Digital & Mobile Marketing Toolkit | Scoop.it
Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes.
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Need to Know: Four Mobile App Marketing Trends for 2013

Need to Know: Four Mobile App Marketing Trends for 2013 | Digital & Mobile Marketing Toolkit | Scoop.it
Mobile - Mobile marketing changes so rapidly that every day brings new developments, but some trends are here to stay, including the steady growth of mobile apps. To stay at the top ...
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The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | HubSpot

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | HubSpot | Digital & Mobile Marketing Toolkit | Scoop.it

Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before. Yet I still frequently hear from my CMO peers that they are struggling to find the right metrics that will get them credibility with the CEO and CFO, and show the real contribution of marketing to the bottom line.

 

I think the best marketing metrics look at the total cost of marketing, including program spend, salaries of the team, and overhead, and relate that cost to the results you care about -- revenue and customer acquisition. Other metrics like cost per lead, cost per follower, or cost per page view can be useful to look at within a marketing team, because they can help you make decisions about where to focus and what parts of your marketing process are broken; but most CEOs really just care about the cost and the net results, not the interim steps. This list of metrics is meant to focus on the most critical measures of marketing that your CEO will likely want to discuss with you.

 

Here are some metrics I've found useful over the past 5 years at HubSpot while growing our company, working with our CEO and CFO, and talking with our board members....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 8, 2013 11:03 PM

A look into the important metrics any marketer should be able to present to the CEO.

 

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101 Tweet-Tastic Tools | Social Media Today

101 Tweet-Tastic Tools | Social Media Today | Digital & Mobile Marketing Toolkit | Scoop.it
As much as I love Twitter, I have to admit I haven’t seen that familiar blue Twitter home page in quite a while. Why? Because although Twitter is amazing, I can only fully leverage it by using a range of Twitter tools.
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The big list of 100 tools, tips and tricks to work more efficiently online - The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business.

The big list of 100 tools, tips and tricks to work more efficiently online - The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. | Digital & Mobile Marketing Toolkit | Scoop.it
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Great list of all kind of productivity & Social Media management Apps to make your life easier

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SEO : Google affirme récompenser les auteurs Google+ dans ses résultats

SEO : Google affirme récompenser les auteurs Google+ dans ses résultats | Digital & Mobile Marketing Toolkit | Scoop.it
Dans un ouvrage à paraître, le président exécutif de Google affirme que le moteur accorde une prime de visibilité aux utilisateurs de Google+ reliant leur profil à un contenu.
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The top 20 data visualisation tools | Feature | .net magazine

The top 20 data visualisation tools | Feature | .net magazine | Digital & Mobile Marketing Toolkit | Scoop.it
From simple charts to complex maps and infographics, Brian Suda's round-up of the best – and mostly free – tools has everything you need to bring your data to life
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Seven tools to optimize your email marketing for mobile

Seven tools to optimize your email marketing for mobile | Digital & Mobile Marketing Toolkit | Scoop.it
Here's a huge stat that hasn't been getting much attention lately: nearly half of all marketing emails are now being read on mobile devices.
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Essential: E-Mail Marketing for Mobile

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